Sonova CEO Lukas Braunschweiler provides a Phonak Lyric hearing aid review, and provides a general overview of the hearing loss industry.
Braunschweiler summarizes the market:
The market is basically tremendous. You have 15% of people on this world suffering from any kind of hearing loss, and only about a fifth of people really have a correction."
When asked why there is resistance to dealing with hearing loss Braunschweiler responds:
Traditionally... hearing instruments have been Read more
The results of a Hearing Review study, entitled “A Comparison of Consumer Satisfaction, Subjective Benefit, and Quality of Life Changes Associated with Traditional and Direct-mail Hearing Aid Use”, were promoted in a recent MDHearingAid press release.
The Better Hearing Institute* [Hearing Review] reports that direct-to-consumer (mail order) hearing aids are just as beneficial as traditional, expensive hearing aids...Overall, these [mail-order hearing aid] users achieve higher overall satisfaction Read more