Posted by - Hearing Aids.

The world of hearing healthcare can be overwhelming. There are so many different brands, and so many different retail outlets to choose from. Have you ever heard the following questions?

  • Which hearing aid brands are the best?
  • How are all the hearing aid brands related?
  • Which hearing aid companies own which retail outlets?
  • Who really manufactures X brand of hearing aids?

Let’s take a stab at that first question, before moving onto a more comprehensive look at all the companies in the industry.

Which hearing aid brands are the best?

This is a very difficult question as there is currently no objective way to assess the quality of one hearing aid over another (more on hearing aid reviews). However, many audiologists accept that the quality of hearing aids coming from the “big six” hearing aid manufacturers is high standard, and that you generally can’t go wrong by sticking with the industry’s top brands. So who are the “big six” and where can you find more information about them?

"Big Six" Hearing Aid Companies
Company Main Brand Country
GN ReSound Resound Denmark
Sivantos Signia Germany
Sonova Phonak Switzerland
Starkey Starkey United States
Widex Widex Denmark
William Demant Oticon Denmark

Big Seven?

It has come to our attention that Unitron, Sonova’s second largest hearing aid brand, has a market share on par with Widex. As many audiologists know, Phonak and Unitron share many of the same sophisticated hardware and software features, with Unitron providing unique innovations like Flex:upgrade, which allows consumers to upgrade their hearing aids using the same physical units. For these reasons Hearing Tracker believes Unitron should be included in the Big Six (let’s just call it the Big Seven).

Which Hearing Aid Brands Do Audiologists Prefer?

We surveyed hundreds of audiologists (September 2016, December 2016, and most recently in March 2017) to find out which hearing aid brands are the best on the following metrics:

  • Value for money
  • Sound quality
  • Reliability
  • Ease of fit
  • Ease of use
  • Support service
  • Aesthetics
  • Connectivity
  • Battery life

We also asked them about patient satisfaction with hearing aids with the following questions:

  • How would you rate your patients’ satisfaction with the following hearing aid brands?
  • Which of the following brands has the most returns by patients?

Results for the survey can be found in the infographic below. If you are looking for our popular “Hearing Technology Industry Map” keep scrolling past the survey results.


Survey results reflect the attitudes of audiologists, who may or may not be familiar with all hearing aid brands. For better or worse, each audiologist has their brand preferences, and our survey results reflect those preferences. Take the results with a grain of salt. All questions are property of UBS and cannot be replicated without consent.

The Rest of the Story

Let’s get back to the three remaining questions. How are brands related? Which companies own retail outlets? Who really manufactures brand X? To provide a very quick (and visual) answer to each of these questions, we have put together the following Hearing Technology Industry Map:

Hearing Aid Brands

Check out the image version (above) or this full-screen interactive version.

We tried our hardest to make the interactive map easy to read, but if you have difficulty, please checkout the outline below (not updated as frequently). We used online information as well as information from a few industry insiders to put this list together, but please let us know if you see any inaccuracies and or additions. Feel free to use the commenting system at the bottom of this page!

Please note: The brand map depicted in the image above (and outline below) reflect our best educated guesses as to associations between companies, brands, etc. Linkages do not always indicate full ownership of brand x by company y. Any corrections may be suggested using the inline commenting system or by contacting 

Hearing Technology Industry Map (link)

Single Brand Companies

Earlens (link)

SeboTek (link)

Persona Medical (link)

Cochlear (link)

Med-El (link) – Cochlear Implant Brand

General Hearing Instruments (link)

Audina Hearing Instruments (link)

audifon (link)

Medtronic (link)

Sophono (link) – Bone Anchored Hearing Aid Brand

Esteem (link) – Middle Ear Implant Hearing Aid Brand

iHEAR (link) – Internet-Based Hearing Aid Brand

William Demant (link)

Hearing Aid Brands

Oticon (link)

AGX (link)

Bernafon (link)

Sonic (link)

Selectic (link)

NovaSense (link)

Audika (link)

Bone Anchored Hearing Aid Brands

Oticon Medical (link)

Cochlear Implant Brands

Oticon Medical (link)


Whisper (link)

Hearing life (link)

Accuquest (link)

Avada (link)

ListenUP! Canada (link)

Van Boxtel hoorwinkels (link)

Other (link)

Your Hearing Network (link)

AHAA (link)

Sennheiser Communications (link)

Joint venture with Sennheiser KG

Diagnostic Instruments (link)

gsi (link)

Amplivox (link)

MedRx (link)

Interacoustics (link)

Micromedical (link)

Maico (link)

Widex (link)

Hearing Aid Brands

Widex (link)

AGX (link)

Coselgi (link)



“Widex” retail shops exist in Spain, Portugal, Slovenia, Hungary, Brazil, Argentina and Chile

Bloom (link)

Active in Europe, Australia and Asia

Helix Hearing Care (link)

Audiofon (link)

Retail in Poland and Russia


AMG (link)

Lifestyle Hearing (link)

Starkey (link)

Hearing Aid Brands

Starkey (link)

Nu-Ear (link)

Audibel (link)

Micro-Tech (link)

AGX (link)



All American Hearing Centers (link)

Audibel (link)

ihear (link) – Australia


American Hearing Benefits (link)

Sonova (link)

Cochlear Implant Brands:

Advanced Bionics (link)

Hearing Aid Brands

Phonak (link)

Unitron (link)

Lyric (link)

Hansaton (link)


Connect Hearing (link)

AudioNova (link) (link)

AuditionSanté (link)

Boots Hearingcare (link)

Lapperre (link)


Epic Hearing Healthcare (link)

Sivantos (link)

Hearing Aid Brands

Signia (link)

Siemens (link)

Rexton (link)

Miracle Ear (link)

Audio Service (link)

A&M Hearing (link)

AGX (link)

Kirkland Signature (link)

Sivantos recently won Costco contract


HearUSA (link) (link)

CVS (link)

Rexton aids sold at select CVS

audibene (link)

GN Group (link)

Hearing Aid Brands

Resound (link)

Interton (link)

Beltone (link)

Danalogic (link)

Kirkland Signature (link)

Recently lost Costco contract.

AGX (link)


Beltone (link)


Audigy Group (link)

Jabra (link)

Audiology Systems (link)

IntriCon (link)

Hearing Aid Brands

HiHealthInnovations (link)

EarVenture (link)

Jointly owned by IntriCon and the Academyof
Doctors of Audiology


For hearing aids


Amplifon (link)


Miracle Ear (link)

Hear More Canada (link)

Link to press

National Hearing Care (link)

Bay Audiology (link)

Focus Hören (link)

die Hörmeister


Elite Hearing Network (link)

Zounds (link)

Hearing Aid Brands

Zounds (link)

Eriksson Hearing (link)


Zounds (link)

America Hears (link)


Hearing Lab Technology (link)

Sam’s Clubs (link)


America Hears (link)

Blamey & Saunders (Australia) (link)

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  • Prakash

    Thanks for the nice overview. Small comment, the picture in the “larger view” is not updated, atleast for Sonova and Sivantos.

  • Pingback: Sivantos Quietly Launches with Audibene Founders()

  • It’s so true that hearing healthcare can feel overwhelming. I love the picture in this post; it really helps me understand hearing healthcare, since I’m such a visual learner. My husband has been wanting to get hearing aids for months. His ears just don’t work as well as they used to. Would you say that a certain brand is better than other for first time hearing aid buyers?
    Megan |

  • Rj0821

    Miracle Ear is not a Sivantos brand, it is an Amplifon brand.

    • Good point, but Miracle Ear’s hearing aids are made exclusively by Sivantos, no? So what we are saying is Miracle Ear is a brand name under which Sivantos (Siemens) hearing aids are sold.

      • Bedford Hearing Aids


  • Mary

    Hearing aids run the spectrum in size, features, price and even the way that they’re placed within your ear. Take the research off of your plate and choose a customized solution based on what makes the most sense for you. Read more about it here:

  • evan

    What does it mean when you classified NuEar as retail?

    • Good catch. NuEar should be under hearing aid brands, like the written outline. We’ll fix that!

  • Gowrishankar

    Audioservice, AM are brands of Sivantos

  • Gowrishankar

    Sivantos logo has changed
    Signia is another brand of Sivantos
    The name of the parent company of hear[dot]com is Audibene

    • We have updated the Sivantos logo. Thanks for letting us know. With regard to your comment about Audibene. Here’s a snippet from a press release from Sivantos:

      Furthermore, Sivantos will continue to develop its online presence to exploit the huge potential of underserved hearing impaired people. With the acquisition of audibene, the world’s biggest online platform for hearing case management, Sivantos has gained a strategic advantage. Lead generation and customer conversion in the baby boomer segment are creating value for all distribution channels.


  • Gowrishankar

    Audionova was acquired by Sonova

  • Gowrishankar

    GN Resound has acquired audigy

    • I thought Audigy aids (under the AGX label) were produced by a number of manufacturers.

  • Caleb Rhodes

    Missing Audina, Magnatone, Audifon, Newport. Sivantos also markets diagnostic equipment under the Siemens and primus brands.

    • Caleb, thanks, we’ll get those added. Regarding “Audina, Magnatone, Audifon, Newport” are all of those independent? I have Persona Medical listed and on their site it says “Persona Medical is a trademark of Magnatone Hearing Aid Corporation”

      • Caleb Rhodes

        Audina and Audifon are independent small manufacturers. I didn’t realize Magnatone had rebranded to persona, and it looks like Newport was rolled into connect.

  • werger5

    Germany’s no1, the KIND group, not even mentioned LOL (they also own audifon). Seems this list is rubbish.

  • Sam

    The data for this was taken off of the UBS survey. The UBS surveyed 360 audiologists. There are roughly 19,000 hearing healthcare providers (12.5k AuD’s+ 6.5k HIS) in the United States (according to Bureau of Labor Stats).

    360/19,000 = ONLY 1.9% of all Hearing Healthcare Professionals. The validity of these results is very, very poor. More hearing healthcare professionals need to be polled in order to truly find out which brand is best.


    • Good thinking Sam. Also please observe the disclaimer we put on the survey:

      Please keep in mind: Survey results reflect the attitudes of audiologists, who may or may not be familiar with all hearing aid brands. For better or worse, each audiologist has their brand preferences, and our survey results reflect those preferences. Take the results with a grain of salt.

      One thing I will mention is that the data was fairly consistent when we surveyed 360 vs almost 550 audiologists on our 3rd quarterly survey. Here are the participant #s

      • Sam

        Hearing Tracker,

        Thanks for the quick response, sorry if I came off rash. For the next survey, I’d like to put this suggestion in the suggestion box:

        Expand the survey to both HIS and AuD, after all, in 60’s and 70’s audiologists weren’t even allowed to fit hearing aids. An experienced HIS will have good input too based on decades of experience!

  • Divya Atwal

    thanks for the quick response