Posted by - Finding a Hearing Provider, Hearing Aids.

The majority of advertising on the web, in-print publications, and on the radio and TV devalues the importance of proper hearing evaluation, needs assessment, counseling and overemphasizes discounts and promotions— and promises miraculous results with hearing aids only. Many of these practices can get away with providing a lower standard of care because consumers are focused on the wrong thing—the hearing aid—and they are not as educated (like HLAA members are) about what clinical services they should expect and demand. Read more