The majority of advertising on the web, in-print publications, and on the radio and TV devalues the importance of proper hearing evaluation, needs assessment, counseling and overemphasizes discounts and promotions— and promises miraculous results with hearing aids only. Many of these practices can get away with providing a lower standard of care because consumers are focused on the wrong thing—the hearing aid—and they are not as educated (like HLAA members are) about what clinical services they should expect and demand. Read more
The results of a Hearing Review study, entitled “A Comparison of Consumer Satisfaction, Subjective Benefit, and Quality of Life Changes Associated with Traditional and Direct-mail Hearing Aid Use”, were promoted in a recent MDHearingAid press release.
The Better Hearing Institute* [Hearing Review] reports that direct-to-consumer (mail order) hearing aids are just as beneficial as traditional, expensive hearing aids...Overall, these [mail-order hearing aid] users achieve higher overall satisfaction Read more