The world’s preeminent hearing aid companies came together with thousands of audiologists – for four days – to launch and promote new products, services, and technologies. Hearing Tracker interviewed Earlens, Nuheara, Phonak, Unitron, Widex, and Signia, to get the latest juicy details on their launches. Read more
With the release of the “Made For All” Phonak Audéo B-Direct late last year, Android users and hands-free callers with hearing loss have had their prayers answered. Here are the top three innovations that Phonak Audéo B-Direct has introduced to the market. Read more
Consumers are warming up to the idea of using rechargeable hearing aid batteries in place of the disposable zinc-air batteries required by most modern hearing devices. According to a recent Hearing Tracker survey, new rechargeable technologies – that provide longer battery life in smaller packages – are leading many hearing aid consumers to consider making the switch. Read more
Sonova CEO Lukas Braunschweiler provides a Phonak Lyric hearing aid review, and provides a general overview of the hearing loss industry.
Braunschweiler summarizes the market:
The market is basically tremendous. You have 15% of people on this world suffering from any kind of hearing loss, and only about a fifth of people really have a correction."
When asked why there is resistance to dealing with hearing loss Braunschweiler responds:
Traditionally... hearing instruments have been Read more