Internet and iPhone connectivity may be the sizzle in today’s hearing aid market, but sound quality is still the steak. That’s one of many takeaways from a groundbreaking audiologist survey conducted this fall by Hearing Tracker and UBS Evidence Lab, the research arm of global investment banking giant UBS AG. Read more
Sonova CEO Lukas Braunschweiler provides a Phonak Lyric hearing aid review, and provides a general overview of the hearing loss industry.
Braunschweiler summarizes the market:
The market is basically tremendous. You have 15% of people on this world suffering from any kind of hearing loss, and only about a fifth of people really have a correction."
When asked why there is resistance to dealing with hearing loss Braunschweiler responds:
Traditionally... hearing instruments have been Read more