When a local clinic creates a deal for a pair of hearing aids on Hearing Tracker, we ask them to provide their typical retail price for in addition to their offer price. In order to create an average retail price, we take the average of these advertiser-inputted retail prices (across all local clinics throughout the United States).
When viewing average retail prices, or percent-off figures, we recommend you keep a couple things in mind. First, retail prices vary regionally. So, average retail prices shown may be higher or lower than what is realistic in your region. Second, retail prices stated by local clinics are the prices that would normally be charged for a pair of hearing aids with a standard service and warranty package. So, when looking at percent-off figures, keep in mind that the baseline retail average for these figures may be a set of prices that offer more (or less) than what is being offered in a given deal.