Center for Better Hearing

Hearing Aid Clinic in El Cerrito, California

100% score based on 1 review

Location and Hours

Center for Better Hearing
190 El Cerrito Plaza
El Cerrito, California 94530
(510) 660-0574
Opening Hours
Sunday Closed
Monday 9:00 AM - 5:30 PM
Tuesday 9:00 AM - 5:30 PM
Wednesday 9:00 AM - 5:30 PM
Thursday 9:00 AM - 5:30 PM
Friday 9:00 AM - 5:30 PM
Saturday 9:00 AM - 5:30 PM

About Us

At the Center For Better Hearing, we closely follow a Family Centered Approach to Hearing Healthcare model where we recognize that hearing loss just doesn’t affect the individual but all people associated with that individual. At the Center For Better Hearing, we encourage family members or close friends to participate in the care and treatment of the hearing impaired patient.  In accord with the patient’s wishes, we invite you to accompany them for their initial consultation and evaluation, as well as any ongoing office visits for continued hearing aid adjustments and counseling, and we would also encourage you to ask questions concerning any aspects involving the recommendations provided by the healthcare practitioner.  Our experience with the rewarding outcomes for thousands of successful patients proves the importance and value of family involvement in the care and treatment of those suffering from hearing loss.  Working together helps guarantee success, improving the lives of everyone within the circle of hearing! Read more.

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Our Staff

Gregory Free

Hearing Healthcare Provider

Gregory Free

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  • American Conference of Audioprosthology
  • Board Certified in Hearing Instrument Sciences
  • National Board for Certification in Hearing Instrument Sciences

It all started with Grandma. Born deaf in one ear, my grandmother worked diligently with the hearing-impaired and deaf communities. She and her girlfriends rais...


It all started with Grandma. Born deaf in one ear, my grandmother worked diligently with the hearing-impaired and deaf communities. She and her girlfriends raised millions for the John Tracy Clinic in Los Angeles, and she served on its board for 40 years. This famous clinic (, a world-renowned provider of audiology diagnostics, education and resources for families who have children with hearing loss, gives those children the wonderful services Grandma could have used in her childhood. Thanks to Grandma, I was inspired early on to help the hearing-impaired and deaf. My first best friend, “Bruce,” was born deaf, and at that age we would play as regular kids, not yet needing verbal or sign language to communicate. After learning American Sign Language, I led wilderness trips for the hearing-impaired through Inner City Outings (ICO), taking groups rafting, backpacking and snow-camping, to enable them to enjoy nature and practice their ASL communication with one another in challenging situations. As my commitment to helping the hard-of-hearing grew, I sought pathways in audiology. While completing a B.S. in Communication at Evergreen State College, I focused on hearing aid dispensation, as I marveled at those advanced miniature computers with the microchip capacity to help their wearers with one of the most important human senses. Both of my parents were computer programmers, and I had learned computer programming at the Lawrence Hall of Science beginning at age 8. So I knew I had found my calling: to help the hearing-impaired by working with this amazing hearing-aid technology, verifying its efficiency, and providing counseling for its proper use. Even 20 years after obtaining my Arizona and California hearing aid dispenser licenses. I still love my life’s work, and I am pleased with the progress audiology, hearing science and hearing aid technology has made. And I am committed to keeping abreast of the latest developments in hearing-aid technology so I can provide the best possible hearing-aid dispensation service now and in the future. Grandma’s legacy has filled my life with great purpose—and I am so proud she remains a part of me and I can give as she did to help the hearing impaired.

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Our Services

Testing and Diagnostics
  • Adult Hearing Evaluations
  • Free Hearing Screenings
  • Tympanometry Evaluations
  • Video Otoscopy
Hearing Assistance
  • Adult Hearing Aid Fittings
  • Hearing Assistance Technology
Musician Services
  • Musician's Earplugs
Other Services
  • Nursing Home Care
  • Unbundled Hearing Aid Pricing
  • Captioned Phones

Hearing Aids

At Center for Better Hearing, we fit and service hearing aids manufactured by Etymotic, Hansaton, Lyric, Oticon, Oticon Medical, Phonak, ReSound, Rexton, Siemens, Signia, Starkey, Unitron, and Widex.

Customer Reviews

Center for Better Hearing has 1 customer review, and has achieved excellent ratings for its location, promptness, experience, scheduling, and staff.







Based on 1 review

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Member 30 December 2021

This place is great. They're open six days a week to provide every service, including cleanings and any in house repairs that can be performed. The staff is highly professional. They offer a wide variety of HAs and give patients weeks to trial any brand. They are excellent at fitting and programming too. There's no pressure to buy, and in fact I was recommended a less expensive model of the aids that I ended up getting based on my needs. After market care is essential with HAs and CBH really shines in this regard. Eiton at the front desk is like having Dennis Eckersley in the bullpen.

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