Stephanie Sjoblad, AuD is an Associate Professor at the University of North Carolina-Chapel Hill in the Division of Speech and Hearing Sciences. She has served as Clinical Coordinator since 2001 and is the Clinic Director for the UNC Hearing and Communication Center. Dr. Sjoblad also teaches graduate courses and supervises students in the clinic. A consumer of hearing instrument technology from childhood, she offers a unique perspective to patients and students alike. She is Past-President for the American Academy of Audiology – North Carolina, a division of the North Carolina Speech and Hearing Association and has recently completed a three year term on the Coding and Reimbursement Committee for American Academy of Audiology. She served as President for eight years on the Board of Directors of Beginnings for Parents of Children who are Deaf or Hard of Hearing, Inc. Dr. Sjoblad and the team at the UNC-Hearing and Communication Center are leading the way in national efforts to make hearing care more accessible via unbundled and itemized fee structure, while utilizing best practices as outlined by the American Academy of Audiology.