Sandy Brandmeier Assumes Role of President, Sonova USA

WRITTEN BY

David Copithorne

Content Director

02 April 2019

Sandy Brandmeier has stepped up to the role of President of Hearing Instruments Wholesale for Sonova USA following a five-month transition working with previous President Jan Metzdorff.

Sandy Brandmeier

Sandy Brandmeier - President of Hearing Instruments Wholesale, Sonova USA

With a broad background in healthcare, life sciences, education and heavy industries, Brandmeier takes the helm at a time of increasingly rapid change for the hearing health professionals who fit Sonova's hearing aids. The U.S. is Sonova's largest market, where low-priced direct-to-consumer hearing aids and the upcoming 2020 implementation of legal over-the-counter hearing aids are putting competitive pressure on independent audiologists.

Sonova, manufacturer of Phonak, Unitron and other hearing-aid brands, has responded with a broader range of entry-level products as well as innovations in the premium hearing-aid market segment. Its new flagship Marvel hearing aids feature advanced sound processing and are the first to provide wireless streaming of audio from any Bluetooth device directly to the hearing aids.

In her most recent role as CEO for Wall Family Enterprise, Brandmeier managed a global portfolio of market-leading businesses serving the early-learning, library, and civic institution markets. She has also held President and General Manager roles at Danaher and GE in the life science and healthcare segments and spent several years in a start-up business in the music industry.

“With her unique background and leadership acumen, she has already begun to advance the Sonova mission," said Claude Diversi, Group VP of Hearing Instruments Wholesale.