Reach hearing aid buyers and the professionals who advise them.

Connect with people researching products, comparing options, and learning from hearing care experts.

Independent since: 2013
Figures as of: October 2026

Phonak EON hearing aids in the hands of reviewer Dr. Steve Taddei — Phonak EON in the hands of reviewer Dr. Steve Taddei.

Annual content views: 19.3M; Website · Forum YouTube · Worldwide
Social & newsletter audience: 284K; YouTube · Newsletters Facebook · LinkedIn
Active shoppers: 90-day purchase intent: 77%; 2,045 responses · US Purchase-timing question
Audience counts across B2B channels: 43.7K; LinkedIn · Facebook B2B newsletters

Sources: PostHog, GA4, YouTube Analytics API, YouTube Data API, newsletter records, and HearingTracker’s social and survey data. Views include repeat visits; audience counts overlap. B2B totals combine channel audiences, not verified hearing care professionals. 90-day purchase intent: 1,574 of 2,045 US responses from active shoppers who reached the timing question.

Hearing aid buyers & caregivers

First-time buyers, people replacing a device, and family members helping someone find hearing care. Content spans OTC and prescription options, everyday use, and product comparisons.

What active shoppers are considering

First pair: 43.3% of active shoppers
Upgrade or replacement: 56.7% of active shoppers

Reviews and comparisons · Community forum · Consumer newsletter · YouTube

US website visitor poll

2,709 US responses reached the opening question · Snapshot Oct 21, 2026.

A popup poll shown at random to HearingTracker website visitors. Participation was voluntary; purchase intentions are self-reported.

Decision makers: 95.8%; 2,596 of 2,709 responses that reached this question
Considering a first pair or an upgrade: 82.4%; 2,093 of 2,541 responses that reached this question
Active shoppers reporting a likely purchase within 90 days: 77%; 1,574 of 2,045 responses that reached this question

How the US survey snapshot is measured

Source: HearingTracker audience survey · US answer breakdown recorded Oct 21, 2026. Each percentage uses responses that reached that question, rather than completed surveys. Participation is voluntary; these are response records, not unique people or a representative sample of all visitors.

Decision makers selected “Myself”, “Someone else, and I’m helping make the decision”, or “Both myself and someone else”. Active shoppers selected a first pair or an upgrade/replacement. Only active shoppers see the purchase-timing question. The 90-day figure combines “Within 30 days” and “In 1–3 months” selections, divided by responses that reached that question. These are self-reported intentions at the time of the survey.

Audiologists & hearing care professionals

Audiologists, hearing instrument specialists, and hearing care providers following technology, clinical developments, and industry news.

An audiologist at her desk in a hearing clinic

Industry news · Professional newsletters · Audiology Happy Hour · LinkedIn · Market Insights

Explore professional newsletters

Professional audience reach

8,847 subscriptions, about 14,600 group members, and 20,217 followers.

Confirmed subscriptions to Audiologist Informer and The Hearing Wire, members of Audiology Happy Hour, and followers of the HearingTracker LinkedIn page.

Email subscribers: 8.85K; Audiologist Informer + The Hearing Wire
Audiology Happy Hour: 14.6K; Private Facebook group · All vetted audiologists · Almost exclusively US-based
LinkedIn followers: 20.2K; About 58% likely hearing care professionals

How professional reach is measured

Email totals count confirmed subscriptions across both lists; people on both lists are counted twice. Email subscribers, Facebook group members, and LinkedIn followers may overlap.

Email and LinkedIn figures are as of Oct 9, 2026. Audiology Happy Hour membership is a rounded figure reported by HearingTracker on Oct 14, 2026.

The hearing care share counts followers whose LinkedIn industry is health care, medical equipment manufacturing, health retail, or wellness services; it is an industry-based estimate, not verified roles.

Source: HearingTracker’s LinkedIn follower industry analytics, supplied October 9, 2026. Counts and rounded percentages are shown as reported by LinkedIn.

LinkedIn followers by industry
Industry	Followers	Share
Medical Equipment Manufacturing	4,868	24.1%
Hospitals and Health Care	2,472	12.2%
Medical Practices	1,963	9.7%
Wellness and Fitness Services	1,332	6.6%
Higher Education	805	4%
Retail	500	2.5%
Appliances, Electrical, and Electronics Manufacturing	439	2.2%
Hospitals	379	1.9%
Software Development	330	1.6%
Business Consulting and Services	316	1.6%
IT Services and IT Consulting	285	1.4%
Health and Human Services	241	1.2%
Research Services	230	1.1%
Government Administration	209	1%
Non-profit Organizations	182	< 1%
Personal Care Product Manufacturing	181	< 1%
Advertising Services	173	< 1%
Retail Health and Personal Care Products	166	< 1%
Computers and Electronics Manufacturing	164	< 1%
Pharmaceutical Manufacturing	160	< 1%
Manufacturing	136	< 1%
Education Administration Programs	126	< 1%
Technology, Information and Internet	125	< 1%
Semiconductor Manufacturing	112	< 1%
Public Health	112	< 1%
Mental Health Care	103	< 1%
Biotechnology Research	102	< 1%
Financial Services	88	< 1%
Telecommunications	84	< 1%
Education	80	< 1%
Professional Training and Coaching	79	< 1%
Retail Groceries	73	< 1%
Civic and Social Organizations	69	< 1%
Staffing and Recruiting	69	< 1%
Marketing Services	66	< 1%
Medical and Diagnostic Laboratories	64	< 1%
Insurance	63	< 1%
Primary and Secondary Education	62	< 1%
Outpatient Care Centers	61	< 1%
Individual and Family Services	58	< 1%
Wholesale	55	< 1%
Industrial Machinery Manufacturing	54	< 1%
Real Estate	50	< 1%
Accounting	49	< 1%
Investment Management	46	< 1%
Audio and Video Equipment Manufacturing	46	< 1%
Insurance and Employee Benefit Funds	44	< 1%
Motor Vehicle Manufacturing	44	< 1%
Banking	44	< 1%
Consumer Services	42	< 1%
Construction	39	< 1%
Machinery Manufacturing	38	< 1%
Design Services	37	< 1%
Professional Organizations	36	< 1%
Public Relations and Communications Services	35	< 1%
Food and Beverage Manufacturing	34	< 1%
Transportation, Logistics, Supply Chain and Storage	34	< 1%
Human Resources Services	33	< 1%
Home Health Care Services	32	< 1%
Credit Intermediation	32	< 1%
Information Services	30	< 1%
Facilities Services	30	< 1%
Utilities	29	< 1%
Law Practice	28	< 1%
Measuring and Control Instrument Manufacturing	28	< 1%
Philanthropic Fundraising Services	28	< 1%
Physical, Occupational and Speech Therapists	25	< 1%
Defense and Space Manufacturing	25	< 1%
Technology, Information and Media	25	< 1%
Food and Beverage Services	25	< 1%
Oil and Gas	24	< 1%
Chemical Manufacturing	24	< 1%
E-Learning Providers	24	< 1%
Hospitality	24	< 1%
Travel Arrangements	23	< 1%
Broadcast Media Production and Distribution	23	< 1%
Wholesale Computer Equipment	22	< 1%
Musicians	22	< 1%
Events Services	22	< 1%
Airlines and Aviation	22	< 1%
Media Production	22	< 1%
Sound Recording	22	< 1%
Legal Services	21	< 1%
Insurance Carriers	21	< 1%
Temporary Help Services	21	< 1%
Retail Apparel and Fashion	21	< 1%
Online Audio and Video Media	21	< 1%
Entertainment Providers	20	< 1%
Strategic Management Services	20	< 1%
International Trade and Development	20	< 1%
Aviation and Aerospace Component Manufacturing	19	< 1%
Civil Engineering	19	< 1%
Capital Markets	18	< 1%
Engineering Services	18	< 1%
Computer and Network Security	18	< 1%
Wholesale Building Materials	18	< 1%
Real Estate Agents and Brokers	18	< 1%
Book and Periodical Publishing	18	< 1%
Internet Marketplace Platforms	18	< 1%
Wireless Services	18	< 1%
Others	1,372	6.8%

Website: comparison and purchase decisions.

Reach people comparing hearing aids and deciding what to buy. Website reviews, prices, and comparisons help them take the next step.

The website

www.hearingtracker.com

Reviews, comparisons, prices, and shopping links for people choosing a hearing aid.

Monthly visitorsSeptember 2026: 123K
Monthly pageviewsSeptember 2026: 217K
VisitorsLast 365 days · to Oct 7, 2026: 1.69M
PageviewsLast 365 days · to Oct 7, 2026: 3.23M
Visitors in the US(65.8%)Last 365 days · to Oct 7, 2026: 1.11M
Google Search clicksLast 365 days · to Oct 7, 2026: 1.01M

Website analytics: PostHog; monthly figures cover September 2026. Annual website and Google Search Console figures cover Oct 8, 2025 – Oct 7, 2026. All countries unless labeled US. Screenshot captured Oct 8, 2026.

How these numbers are measured

Recorded totals: 1,691,682 visitors; 3,229,191 pageviews; 1,112,958 visitors in the US; 1,005,535 Google Search clicks.

Monthly website visitors and pageviews use the complete September 2026 PostHog snapshot. Visitors are deduplicated within that calendar month; they are not annual visitors divided by twelve.

Website Google Search impressions: 66,973,079 · Last 365 days · to Oct 7, 2026 · all countries.

Website figures: PostHog, Oct 8, 2025 – Oct 7, 2026, main website only, with forum and internal or test traffic excluded. Visitors are measured browser identities, deduplicated across the reporting period, not across devices or real people.

US visitors are visitors recorded with at least one US pageview, as a share of all website visitors in the same 365-day reporting period.

Search figures: Google Search Console via SEO Gets, Oct 8, 2025 – Oct 7, 2026. The website and forum are separate properties and are not combined into one audience. Impressions are appearances in Google results, not on-site ad impressions or unique people.

Screenshots are interface examples captured on October 8, 2026.

Available paid formats

Display ads
Desktop and mobile placements across the website, scoped to the inventory and campaign dates in your proposal.
Popup ads
Image or structured creative on agreed product and category pages.
Featured products & homepage features
Sponsored visibility in navigation, sidebars, or homepage placements. Independent editorial rankings remain separate.
Sponsored articles
Clearly labeled educational content with agreed distribution. Sponsorship does not purchase independent review conclusions.
Press-release publication & distribution
Discuss labeled announcement publication and optional newswire distribution. The proposal identifies the services included; independent newsroom coverage is an editorial decision.

Forum: real owner experience.

Forum discussions add the experience of living with a hearing aid to product research and comparisons. Owners and shoppers ask questions and learn from each other.

The forum

forum.hearingtracker.com

Owners and shoppers discussing hearing aids, hearing loss, and tinnitus with each other since 2006.

VisitorsLast 365 days: 2.8M
PageviewsLast 365 days: 12M
Estimated monthly US visitorsPlanning estimate: 60K
Google Search clicksLast 365 days · to Oct 7, 2026: 1.04M

The Hearing Aid Forum homepage with recent discussions

Worldwide visitors and pageviews: Google Analytics 4 (GA4), last 365 days. US visitors: monthly estimate based on historical GA4 traffic and complete PostHog weeks. Google Search clicks: Google Search Console, Oct 8, 2025 – Oct 7, 2026. All countries unless labeled US. Screenshot captured Oct 8, 2026.

How these numbers are measured

GA4 worldwide totals (rounded): 2,800,000 visitors and 12,000,000 pageviews over the last 365 days.

Worldwide forum figures are rounded Google Analytics 4 (GA4) totals for the last 365 days, reported by HearingTracker on Oct 14, 2026. The visitor figure uses GA4 active users; pageviews use GA4 recorded views. US monthly visitors are a separate estimate.

Estimated monthly US visitors: about 60,000. The estimate blends a historical GA4 baseline of about 55,000 per month with 61,978 recorded US visitors across four complete PostHog weeks, Aug 24 – Sep 20, 2026 (about 67,327 per month). The PostHog comparison excludes three documented likely automation signatures. This is a rounded planning estimate. Returning visitors may appear in multiple months, so multiplying this estimate by twelve would not measure annual unique visitors.

Forum Google Search impressions: 101,927,962 · Last 365 days · to Oct 7, 2026 · all countries.

Screenshots are interface examples captured on October 8, 2026.

Available paid formats

Display ads
Desktop and mobile placements across forum discussions, scoped to the inventory and campaign dates in your proposal.
Popup ads
Image or structured creative on agreed forum categories and discussions.

Facebook groups: connect with the community.

Brand-specific hearing aid communities and broader support groups connect consumers with people who share their questions and experiences. Audiology Happy Hour brings vetted audiologists together.

Consumer communities

13 groups for hearing aid users, buyers, and caregivers.

Group memberships: 128.1K

Hearing Aid and Hearing Loss Support GroupPrivate group: 69.4KMembers
Oticon Hearing Aid CommunityPublic group: 18.4KMembers
Phonak Hearing Aid CommunityPrivate group: 14.3KMembers
Costco Hearing Aids: Philips, Rexton, Jabra, SoundGear, and Kirkland SignPrivate group: 9.1KMembers
Signia Hearing Aids CommunityPublic group: 5.5KMembers
Starkey Hearing Aids Support GroupPublic group: 3.8KMembers
Widex Hearing Aid CommunityPrivate group: 2.3KMembers
ReSound Hearing Aids CommunityPrivate group: 2.2KMembers
Philips Hearing AidsPublic group: 1.1KMembers
Unitron Hearing Aids Community [Unofficial]Public group: 645Members
Apple AirPods Pro Hearing AidsPublic group: 613Members
Amplifon Hearing AidsPublic group: 534Members
Jabra Hearing AidsPublic group: 203Members

Professional community

All members are vetted audiologists, almost exclusively US-based.

Audiology Happy HourPrivate group: 14.6KMembers

Membership counts and public/private status supplied by HearingTracker on Oct 14, 2026. K-suffixed counts are rounded. People may belong to multiple groups; memberships are not unique people, active members, or guaranteed event reach.

YouTube: see products in use.

Introduce a new device or service through product demonstrations, reviews, and practical explainers. Audiologist Matthew Allsop brings clinical and hands-on experience to the channel.

YouTube

youtube.com

YouTube brings product demonstrations, hands-on reviews, and hearing care education to people researching their next step.

Average monthly video viewsMonthly average · Last 365 days · to Oct 7, 2026: 335K
Average monthly US viewsMonthly average · Last 365 days · to Oct 7, 2026: 158K
Video viewsLast 365 days · to Oct 7, 2026: 4.03M
Views from the US(47.2%)Last 365 days · to Oct 7, 2026: 1.9M
Reported subscribersOct 9, 2026: 98.3K
Watch hoursLast 365 days · to Oct 7, 2026: 566K

YouTube thumbnail: The Elehear Beyond 2 Pro OTC Hearing Aid: What You Need to Know — The Elehear Beyond 2 Pro OTC Hearing Aid: What You Need to KnowPublished September 2026

YouTube Analytics · last 365 days, Oct 8, 2025 – Oct 7, 2026 · all formats and countries. US geography is based on views, not unique viewers. Subscribers: Oct 9, 2026, rounded by YouTube. The editorial example shows our formats; channel totals are not sponsored-video performance benchmarks.

Video formats, watch time, and measurement notes

Average monthly views divide the recorded 365-day totals by twelve, including repeat views. These are planning averages, not the audience or results of a particular month.

Recorded totals: 4,025,400 views; 1,899,316 views from the US; 98,300 reported subscribers; 566,083 watch hours, rounded from estimated minutes.

Last 365 days: 3,464,527 video views excluding Shorts and live streams; 560,239 Shorts views; 79 live-stream views. Total watch time: 566,083 hours, rounded from estimated minutes.

The format breakdown totals 4,024,845 views, 555 fewer than the all-format total of 4,025,400. The reason for this reporting difference has not been verified; figures are preserved as returned by the API.

Source: owner-authorized YouTube Analytics API · Oct 8, 2025 – Oct 7, 2026. Views and watch time include all content formats; US share is based on views. Subscriber count: YouTube Data API, Oct 9, 2026, rounded by YouTube. Views are not unique viewers or advertiser clicks.

Editorial example selected for its format; title, runtime, and publish date from YouTube, October 10, 2026.

Available paid formats

Sponsored video
Educational video with sponsorship disclosure. Production scope, distribution, and reporting are agreed before filming.
Sponsored video bundle
Several sponsored videos planned and priced together, with production scope and reporting agreed once for the series.
Multi-platform video package
A sponsored video or bundle extended with a dedicated page on the website and sharing through our newsletters and social channels.

Explore the HearingTracker YouTube channel

B2C email: stay connected with buyers.

An ongoing relationship with hearing aid users, buyers, and caregivers through product news and practical education.

Consumer newsletter

www.hearingtracker.com/newsletter

Product news, hands-on reviews, and practical hearing-health education for confirmed subscribers, with clearly labeled sponsored placements.

Confirmed newsletter subscribersOct 9, 2026: 14K
Average open rate18 editorial issues · Last 365 days · to Oct 7, 2026: 44.9%
Average CTR18 editorial issues · Last 365 days · to Oct 7, 2026: 6.9%

Dedicated email example: a ReSound hearing aid and receiver against a dark red background with light trails, above the ReSound Sensia name and the headline Are you ready to hear your best, automatically? — ReSound Sensia™Dedicated sponsored email, shown as a format example

Confirmed subscriptions: Oct 9, 2026, all countries. Average open rate and CTR: editorial issues sent Oct 8, 2025 – Oct 7, 2026, recorded Oct 21, 2026. Rates use estimated unique human openers and bot-filtered unique clickers per delivered issue. Clicks include editorial and sponsored links; these are not sponsor-link results. The dedicated email is a format example supplied Oct 10, 2026; its send date and results are not published.

How newsletter figures are measured

Source: HearingTracker newsletter records. Confirmed, subscribed contacts: Oct 9, 2026. Engagement recorded Oct 21, 2026 for editorial issues sent Oct 8, 2025 – Oct 7, 2026. Average open rate is the arithmetic mean of each issue’s estimated unique human openers divided by delivered emails, matching the newsletter dashboard. Opens include estimates for Apple Mail privacy protection and Gmail image-proxy users. Average CTR is the arithmetic mean of each issue’s bot-filtered unique clickers divided by delivered emails.

Unique clickers are recipients who clicked any link in an issue, with detected bot clicks excluded. These are whole-newsletter figures, including editorial links; sponsor placement clicks are reported separately. Dedicated, targeted, and split sends are excluded from the benchmarks.

Sponsored-email opt-ins are the eligible starting audience, before delivery-health suppressions and campaign targeting. Editorial delivery is a separate benchmark. Final audience selection and expected delivery are confirmed for each send.

A verified US breakdown and professional role mix are not available for these lists in this snapshot. Discuss geographic and role requirements before agreeing the scope.

Available paid formats

Consumer newsletter
Native features and display creative for hearing aid users, buyers, and caregivers.
Dedicated e-blast
A dedicated email, designed with our team or supplied as custom HTML. List selection and delivered audience are confirmed in the proposal.

See the consumer newsletter and recent issues

B2B email: stay connected with professionals.

Share technology, education, and industry developments through Audiologist Informer, The Hearing Wire, and dedicated sponsored emails.

Audiologist Informer

Industry and clinical context for hearing care professionals, with Editor in Chief Karl Strom’s three decades of hearing-industry reporting.

Confirmed newsletter subscribers: 8.09K
Average open rate: 31.6%
Average CTR: 9%

Audiologist Informer · 47 full-list editorial issues · Last 365 days · to Oct 7, 2026.

Preview of the 2026 Hearing Aid Industry Map, showing hearing care brands grouped by ownership — Audiologist Informer subscribers were recruited from readers who downloaded our Hearing Aid Industry Map and opted in to the newsletter.
A go-to reference in university classrooms and for onboarding new hires, the map explains how brands, ownership groups, and retailers fit together.
Explore the industry map

The Hearing Wire

A new and growing subscriber list for our personalized news feed. It brings together industry news, clinical developments, and research, surfacing stories relevant to each reader’s interests.

Confirmed newsletter subscribers: 755
Average open rate: 53.6%
Average CTR: 11.6%

The Hearing Wire · 10 weekly editorial issues · Jul 31 – Oct 2, 2026.

The Hearing Wire homepage with industry reporting and clinical research — The Hearing Wire subscribers registered on news.hearingtracker.com and receive a weekly digest built from the beats and sources they follow.
It draws on 64 sources, from PubMed and trade press such as Hearing Review and AudiologyOnline to professional bodies, manufacturer newsrooms, podcasts, and blogs. Every story is de-duplicated, classified, and scored for relevance.
Explore industry coverage

Confirmed subscriptions: Oct 9, 2026, all countries. Average open rate and CTR: editorial issues sent Oct 8, 2025 – Oct 7, 2026, recorded Oct 21, 2026. Open rates include estimates for privacy and image-proxy users. Clicks include editorial and sponsored links.

How newsletter figures are measured

A verified US breakdown and professional role mix are not available for these lists in this snapshot. Discuss geographic and role requirements before agreeing the scope.

The Hearing Wire benchmarks use 10 regular weekly editorial editions sent Jul 31 – Oct 2, 2026 within the shared reporting window. The nine-recipient July 27 send is excluded. Open rates use the newsletter dashboard’s estimated human opens; clickers include all issue links.

Newsletter reach is based on confirmed subscriptions to Audiologist Informer and The Hearing Wire. This snapshot does not verify licensure or classify subscribers by role.

Available paid formats

Audiologist Informer
Sponsored native features and display placements for hearing care professionals.
Dedicated e-blast
A dedicated email, designed with our team or supplied as custom HTML. List selection and delivered audience are confirmed in the proposal.

Market Insights: research the people who buy and fit hearing aids.

Custom consumer and professional surveys, designed with our research partner CapVal and fielded to HearingTracker’s opted-in audiences. Investment analysts, manufacturers, academics, and hearing-loss organizations use them to see where the market is moving.

Market Insights

Consumer and professional surveys

Product validation, positioning, pricing, brand tracking, and market-direction studies. Recruitment criteria, sample size, timing, and reporting are defined for each project.

Commissioned projectsMarket Insights to date · Oct 10, 2026: 43
Responses collectedMarket Insights to date · Oct 10, 2026: 12K
Hearing aid consumers we can inviteConfirmed subscribers · Oct 9, 2026: 14K
Audiologist Informer subscribers we can inviteConfirmed subscribers · Oct 9, 2026: 8.09K

Portrait of Martin Riedi in a navy suit and open-collar white shirt, with a city and mountains behind him — Martin RiediResearch partner · Founder & CEO, CapVal AG

Commissioned projects and responses collected: program totals to date, Oct 10, 2026, rounded. Invitation lists: confirmed Consumer News and Audiologist Informer subscribers, Oct 9, 2026, all countries. Audiologist Informer subscriber roles and licensure are not verified in this snapshot. Eligibility, screening, and achieved sample are confirmed for each project; subscriber counts are not a research panel. Client names describe prior work, not endorsements.

Who commissions it

Investment banks
Evidence for analysts’ buy and sell reports at banks such as Barclays and UBS, written for institutional investors tracking where the hearing aid market is moving.
Manufacturers
Brand-level studies for the major hearing aid manufacturers: where their brand stands, what buyers value, and where to improve service.
Academia and hearing-loss organizations
Studies of people with hearing loss and hearing aid users for researchers, nonprofits, and advocacy groups.

About our research partner and how a project runs

Research partner

Martin brings more than two decades of B2B insight and strategy experience, including senior market insight leadership in the hearing industry, and work across financial services, medical devices, tourism, and the sharing economy. As HearingTracker’s research partner, he brings senior research design and analysis to Market Insights projects, alongside lecturer roles that bridge consulting and academia. CapVal’s track record spans more than 1,000 B2B projects in 20+ markets across four continents, and Martin works in German, French, English, Italian, and Spanish.

Learn more about CapVal

How a project runs

01
Design
We define the question, questionnaire, consumer or professional eligibility, geography, screening, and target completions. Reachable sample is confirmed per project.
02
Fieldwork
Invitations go to the opted-in audiences you need. Surveys close automatically at target, and respondent incentives are issued automatically as Amazon gift cards.
03
Reporting
Summarized findings and audience breakdowns in the agreed format, with recruitment, achieved sample, field dates, and limitations such as self-selection and self-reported answers.

Discuss a research brief

Independent editorial. Clearly labeled sponsorships.

Advertising and sponsored content are identified as such. Sponsorship does not determine independent review conclusions, editorial rankings, or lab SoundScores.

HearingTracker hands-on reviews cover real-world use and editorial evaluation. HearAdvisor laboratory testing measures sound performance under standardized conditions. These are complementary methods; not every product has received both.

HearingTracker and HearAdvisor are separate companies with overlapping leadership and contributors. HearAdvisor determines its testing methods and SoundScores independently of manufacturers; HearingTracker is responsible for its editorial conclusions.

How we test and score hearing aids

A KEMAR acoustic manikin wearing glasses-style hearing aids in the HearAdvisor lab, with studio monitors on stands around it — HearAdvisor laboratory: a KEMAR manikin between reference loudspeakers, from HearingTracker’s published testing methodology.

Expertise behind the methods

Abram Bailey, AuD
Founder & President
Audiologist and HearingTracker founder, focused on hearing technology and patient-centered care.
Karl Strom
Editor in Chief
HearingTracker’s editor in chief, with more than 30 years covering the hearing aid industry.
Matthew Allsop
Audiologist · Video
The audiologist on HearingTracker’s YouTube channel, filming hands-on reviews and explainers.
Tina Sieber, PhD
Health Writer
Technology journalist with a PhD in biochemistry, covering hearing loss and reviewing hearing aids.
Amy Sarow, Au.D.
Consumer Education & Audiology
Doctor of Audiology leading consumer education, and an expert source for national press.
Dr. Steve Taddei
HearAdvisor co-founder & lab director
Leads HearAdvisor’s laboratory testing, where hearing aids are measured under standardized conditions.

AI platforms cite HearingTracker alongside Amazon, Forbes, and Healthline.

LLM Authority Index, an independent research publisher, measured which websites six AI platforms cite when people ask high-stakes buying questions across 53 categories. Only 15 websites reached the top 100 on every platform. HearingTracker is the only one devoted to hearing care.

AmazonOnline retailer
BankratePersonal finance
Business InsiderBusiness news
CredibleLoan marketplace
ExperianCredit reporting
FinderFinancial comparison
ForbesBusiness media
HearingTrackerHearing aid reviews and comparisons
GoodRxPrescription prices
HealthlineHealth publisher
LendingTreeLoan marketplace
MoneyPersonal finance
SeniorLiving.orgSenior living guide
SquaremouthTravel insurance
StockBrokers.comBroker reviews

33.5%

of 1,641 AI answers about hearing aids, on six AI platforms, cited HearingTracker between July and Sept 2026.

9th of 100

websites cited across 14 health and medical categories, in every month of the study, from hearing aids alone.

Source: LLM Authority Index, July – September 2026: the commercial health study, updated Oct 3, 2026, and the 2026 AI Citation Authority Study, updated Sep 29, 2026. Platforms measured: Google AI Overviews, Google AI Mode, ChatGPT, Gemini, Perplexity, and Microsoft Copilot. A website counts once per response. Citations are not AI referral traffic, advertising reach, or market share. Platform collection volumes were unequal, and main-site and forum citations are not separated. Read the health study Read the overall study

Planning a partnership.

Bring your audience, objective, target dates, and budget range. We’ll recommend channels and formats, define the scope together, and agree before launch on how results will be reported.

Proposal
The proposal puts channels, formats, dates, and pricing in writing.
Scope and timing
A single placement, a dedicated email, or a coordinated launch across channels: the proposal specifies what runs, where, and for how long. Share your target launch date at the first conversation. Inventory, production, review, and approval needs determine the schedule; lead time and campaign dates are confirmed in your proposal. Research is scoped as a separate project.
Pricing and commitment
Pricing is provided in a custom proposal. Channels, inventory, audience selection, duration, content production, and research requirements shape the scope. Share your budget range so Tony can assess fit and confirm any minimum commitment.
Before launch
Creative, approvals, and the measurement plan are settled before anything runs.
Production and approvals
Creative can be supplied by your team or developed with ours, depending on the format. Agree on the brief, product access, assets, review stages, and responsibility for destination pages and tracking before production.
View dimensions, formats, and submission requirements
Measurement plan
Define the objective, placements, dates, destination links, and success metrics before launch. The proposal sets reporting frequency and the attribution window.
Launch to final report
Campaign delivery and engagement are reported separately from the publishing benchmarks above.
What each channel reports
Depending on scope: placement impressions and clicks, delivered emails and unique clicks, or video views and watch time. Leads and orders require connected partner tracking.
Check-ins and the final report
Use agreed check-ins to review delivery and engagement, discuss creative or placement changes, and close with a report that explains results and measurement limits.

Reach hearing aid buyers and the professionals who advise them.

Hearing aid buyers & caregivers

What active shoppers are considering

US website visitor poll

Audiologists & hearing care professionals

Professional audience reach

Website: comparison and purchase decisions.

The website

Available paid formats

Forum: real owner experience.

The forum

Available paid formats

Facebook groups: connect with the community.

Consumer communities

Professional community

Sponsored webinar & event coordination

YouTube: see products in use.

YouTube

Available paid formats

B2C email: stay connected with buyers.

Consumer newsletter

Available paid formats

B2B email: stay connected with professionals.

Audiologist Informer

The Hearing Wire

Available paid formats

Market Insights: research the people who buy and fit hearing aids.

Market Insights

Who commissions it

Investment banks

Manufacturers

Academia and hearing-loss organizations

Research partner

How a project runs

Design

Fieldwork

Reporting

Independent editorial. Clearly labeled sponsorships.

Expertise behind the methods

Abram Bailey, AuD

Karl Strom

Matthew Allsop

Tina Sieber, PhD

Amy Sarow, Au.D.

Dr. Steve Taddei

AI platforms cite HearingTracker alongside Amazon, Forbes, and Healthline.

Planning a partnership.

Proposal

Before launch

Launch to final report