Website Display Ads
Display ads appear throughout the HearingTracker website on desktop and mobile devices.
Desktop Banner
| Image Dimensions | 4:1 aspect ratio, minimum 1280 × 320 pixels |
| Image Format | PNG, JPG, or animated GIF(no file size limit—we optimize) |
| Destination URL | Full click URL with UTM parameters |
Mobile Banner
| Image Dimensions | 1:2 aspect ratio, minimum 744 × 1488 pixels |
| Image Format | PNG, JPG, or animated GIF(no file size limit—we optimize) |
| Destination URL | Full click URL with UTM parameters |
Animation Guidelines
- Animated GIFs are accepted for website display
- Animated GIFs should loop smoothly
- Avoid excessive flashing or strobing effects
Popup Ads
Popup ads are managed through GetSiteControl and offer flexible creative options. We support two popup formats:
Full Image Popup
A single image that fills the popup container.
| Image Dimensions | Square (1:1) or 2:1 aspect ratio |
| Minimum Resolution | 600px on the shortest side |
| Image Format | PNG or JPG(no file size limit—we optimize) |
| Destination URL | Required—full click URL with UTM parameters |
Content Popup
A structured popup with text content and a product image.
| Product Image | Square (1:1) or portrait, min 300px on shortest side, PNG or JPG |
| Title | Short headline text |
| Description | Meta description length (~155 characters) |
| Button Text | Call-to-action text for the button |
| Destination URL | Required—full click URL with UTM parameters |
URL & Tracking
- UTM parameters can be provided or we can add them for you
- DoubleClick and other ad server redirects are accepted
- All popups require a destination URL
Featured Products
Featured product placements appear in the navigation menu and sidebar throughout the site, providing high visibility for new product launches and key promotions.
Placement Locations
- Navigation Menu: Featured in the main site navigation dropdown
- Sidebar: Displayed in the sidebar on article and product pages
Update Requests
Please notify us as often as possible when you would like featured product placements updated—especially when launching new products. We recommend providing advance notice for:
- New product releases
- Product updates or refreshes
- Seasonal promotions
- Special announcements
Pro Tip
The more lead time you provide, the better we can coordinate featured placements with your marketing calendar. We're happy to schedule updates in advance.
Sponsored Video Content & Brand Partnerships
We offer a limited number of sponsored video partnerships for brands operating in hearing health, medical technology, and adjacent innovation spaces. These collaborations are designed to deliver high-trust, long-form content that educates audiences, builds credibility, and drives meaningful engagement—not superficial promotion.
Every partnership is carefully structured, transparent, and led by my editorial process to ensure authenticity and long-term value for both the audience and the sponsor.
How the Process Works
- Initial Strategy & Brainstorm: We begin with a collaborative session (either in person or online) to align on objectives, audience, and any essential points that must be included. This ensures the content is strategically focused from the outset.
- Script Development (Approx. 1 week): I independently write the full script, informed by the agreed brief, audience needs, and my clinical and technical expertise.
- Sponsor Review & Approval: The script is shared for sponsor review. Feedback is welcomed to ensure accuracy and alignment.
- Revisions & Final Sign-Off: Any amendments are made promptly and the script is resubmitted for final approval before filming begins.
- Filming, Review & Final Delivery: The video is recorded in 4K resolution with HD stereo audio. A review version is shared with the sponsor for final comments and finishing touches (subtitles will not be completed by this stage).
- Titles and Thumbnails: This can be discussed and suggestions are welcomed. We will then run them through a series of YouTube SEO tests to ensure we find the highest performing option.
Please provide B-roll to be included within the video (ideally without embedded subtitles—allowing us to add our own professionally produced captions that match the channel's established style and accessibility standards).
Production Quality
- 4K video production
- Professional lighting and audio
- HD stereo sound
- Broadcast-quality color grading
- Custom subtitles added in post-production
- YouTube-optimized pacing and structure
Timelines
Typical turnaround is 2–3 weeks, though this can vary depending on the sponsor's internal review and sign-off process. Clear communication on both sides ensures the smoothest delivery.
Previous Sponsored Content
Previous collaborations include sponsored videos with leading brands and organizations within hearing health and medical technology. (Examples available on request—or link to selected videos here.)
Important Notes
- Sponsored content is clearly disclosed to maintain audience trust.
- Editorial integrity is maintained throughout.
- This service is best suited to brands that value education, transparency, and long-term credibility over short-term hype.
Sponsored Articles
Sponsored articles are long-form, educational content pieces published on HearingTracker.com. These are written to inform and engage our audience while highlighting your brand, product, or service in a way that feels authentic and valuable—not advertorial.
All sponsored content is clearly labeled to maintain trust with our readers and comply with FTC guidelines. We work collaboratively with sponsors to ensure the content is accurate, on-brand, and aligned with HearingTracker's editorial standards.
How the Process Works
- Briefing & Topic Alignment: We discuss the goals of the piece, target audience, key messages, and any must-include points. Topics should be educational and relevant to our readership.
- Outline Approval: Before writing begins, we share an outline for sponsor review to ensure alignment on structure and scope.
- Article Draft:The article is written by our editorial team, informed by the agreed brief and our audience's needs.
- Sponsor Review: The draft is shared for sponsor feedback. We welcome factual corrections and suggestions while maintaining editorial voice.
- Final Approval & Publication: Once approved, the article is scheduled for publication and promoted through our standard channels.
Content Requirements
| Article Length | 800–2,000 words(longer pieces by arrangement) |
| Headline | 60–70 characters recommended for SEO |
| Meta Description | 150–160 characters |
| Tone | Educational, informative, and accessible to general audiences |
| Links | Up to 3 contextual links to sponsor properties(nofollow applied) |
Image Requirements
| Hero Image | 16:9 aspect ratio, minimum 1200 × 675 pixels |
| Additional Images | 16:9 or 4:3 aspect ratio, minimum 800px wide |
| Image Format | JPG or PNG(no file size limit—we optimize) |
| Alt Text | Required for all images (6–12 words describing the image) |
| Logos | PNG with transparent background, minimum 400px wide |
What We Need From You
- Brand assets: Logos, product images, and any required imagery
- Key messaging: Core points, product features, or claims to include
- Supporting materials: Press releases, spec sheets, or research to inform the content
- Review contacts: Names of approvers and expected turnaround time for feedback
Promotion & Distribution
Sponsored articles receive the same distribution as our editorial content:
- Published on HearingTracker.com with full SEO optimization
- Included in relevant newsletter editions (consumer or professional)
- Shared across HearingTracker social media channels
- Eligible for homepage and category page featuring
Disclosure & Compliance
- All sponsored content is clearly labeled as "Sponsored" or "Partner Content"
- Disclosures comply with FTC guidelines and Google's sponsored content policies
- Outbound links include appropriate rel attributes (sponsored/nofollow)
- Claims must be accurate, substantiated, and compliant with relevant regulations
Editorial Standards
We reserve the right to decline topics or requests that conflict with our editorial standards or audience interests. Content that is overly promotional, makes unsubstantiated claims, or doesn't provide genuine value to readers will not be published.
E-Blast
Provide the content below and we'll create a professionally designed, cross-client compatible email. If you prefer to supply your own HTML, see E-Blast (Custom HTML).
Required Content
| Subject Line | 35–60 characters (aim 45–55); put key words in first 30 characters |
| Preheader | 40–90 characters (sweet spot 70–80); avoid repeating subject |
| Title/H1 | 30–70 characters (6–12 words) |
| Body Copy | 60–180 words total; 1 short intro + 2–4 bullets or 2 short paragraphs |
| CTA Button | 2–5 words (max 28 characters) + final URL with UTMs |
Hero Image
| Dimensions | 600px wide (or 1200px for retina), 250–400px height |
| Format | JPG or PNG (GIF if needed), under 200KB |
| Alt Text | 6–12 words describing what it shows |
| Link | Destination URL if clickable |
| Important | Don't put critical info only in the image; include it in text too |
Additional Images (Optional)
| Count | 0–3 max (more = slower load + more breakage risk) |
| Dimensions | 600px wide, or 280–300px if side-by-side |
| File Size | Under 150–200KB each |
| Alt Text | Required for informational images |
Disclaimers (If Applicable)
Keep to 1–3 lines each. Common items:
- Offer terms:"Offer ends [DATE]. While supplies last. Exclusions apply."
- Pricing:"Prices may vary by location."
- Medical:"This content is informational and not medical advice."
- Affiliate:"We may earn a commission from qualifying purchases."
E-Blast (Custom HTML)
Provide your own HTML that meets our requirements for deliverability and rendering consistency. If you need to build an email from scratch, we recommend Beefree.
Submission Format
Subject line: 35–60 characters (aim 45–55); put key words in first 30 characters.
We host images (preferred): Provide a single ZIP containing index.html in the root and an /images folder. Reference images as images/filename.jpg.
You host images: Provide the HTML file with absolute image URLs (must be publicly accessible HTTPS, no authentication or expiring links).
Layout Requirements
| Doctype | Include <!doctype html> (email-safe doctype) |
| Layout | Table-based only (div layouts break in Outlook) |
| Table Attributes | Set cellpadding="0" cellspacing="0" border="0" on layout tables |
| Container Width | 600px fixed-width, centered |
| Encoding | UTF-8 with <meta charset="utf-8"> and <meta name="viewport" content="width=device-width, initial-scale=1.0"> |
| Mobile | Use @media queries in a single <style> block in <head> |
| CSS | Inline all important styles; no external CSS files |
| Outlook Fixes | MSO conditional comments (<!--[if mso]>) are allowed for Outlook-specific fixes |
Image Requirements
| Formats | JPG, PNG, or GIF (no SVG) |
| Max Width | 600px (or 2x for retina) |
| File Size | Hero < 250KB, other images < 200KB |
| Required Attributes | alt text, explicit width, style="display:block;" |
| Gap Fix | Set display:block on images; use font-size:0; line-height:0; on image container <td> as needed |
| Images Blocked | Ensure critical CTAs and key info remain visible if images are blocked (use real text + bulletproof buttons) |
Links & Content
| URLs | All links must be absolute (https://); avoid excessive redirects |
| Tracking | UTMs and redirects should be pre-embedded and tested; 1×1 tracking pixels allowed (HTTPS only) |
| Text Size | Minimum 14–16px for body text with sufficient color contrast |
| Buttons | Table-based buttons, minimum ~44px height for tap targets |
| Fonts | Web fonts may be ignored; use safe fallbacks (Arial, Helvetica, Georgia) |
Preheader
Include a hidden preheader block in your HTML with padding/spacing to prevent Gmail from pulling nav or body text into the preview.
Compatibility Notes
- Add explicit background colors on wrapper tables/cells (
bgcolor+ inlinebackground-color) for dark mode - Dark mode behavior varies by client; we cannot guarantee brand-color preservation
- Use
border-collapse:collapse;androle="presentation"on layout tables - Filenames must be lowercase with no spaces or special characters
- Avoid
<base>tags and URL shorteners (often flagged as spam) - Prefer padding on
<td>over CSS margins for consistent Outlook rendering - Add
height:auto;inline for responsive images when usingwidth:100%in mobile rules - Hosted images must allow hotlinking (no referrer blocking)
- Alt text should be meaningful for informational images; decorative images can use
alt="" - iOS may auto-link phone numbers and addresses; ask us for a CSS snippet to neutralize if needed
- Keep total HTML under ~102KB (Gmail clips longer emails)
Not Allowed
- CSS Grid, Flexbox, or position:fixed
- Scripts, forms, iframes, or embedded video
- External CSS files or web fonts for critical typography
- Background images for critical content (Outlook issues)
Pre-Submission Checklist
- Tested on mobile (iOS + Android) and desktop (Gmail + Outlook)
- All images load and links work correctly (final destinations reachable without login)
- Uses table-based layout with inline styles
- Standard email-safe HTML structure (html, head, body)
- CAN-SPAM compliant—exclude standard footer (unsubscribe + physical address); HearingTracker adds this via our ESP when sending
Important
We perform basic QA for broken images/links and major layout issues, including Gmail rendering on mobile and desktop. You are responsible for broader compatibility testing across email clients and final proofing of content, links, and legal compliance. We recommend Litmus for cross-client testing—let us know your Litmus inbox and we can send a test email.
Market Insights
Unique, high-quality market research and audience data for brands, manufacturers, and industry partners — to inform smarter strategic decisions grounded in real behavior and real intent.
Why Market Insights from HearingTracker?
Exclusive Audiologist Panel
We maintain a carefully selected panel of professional audiologists across the United States. This vetted cohort allows for deep, clinically informed data collection — from product preferences to practice trends — delivering insight that is both reliable and highly relevant to the hearing care market.
Consumer Surveys Aligned With Purchase Intent
HearingTracker's audience isn't just large — it's highly engaged and action-oriented. A substantial share of visitors to HearingTracker are actively researching hearing solutions or in the midst of a purchase decision, giving you access to consumer feedback at the moment it matters most.
Flexible, Actionable Research Options
Whether you need quantitative survey data, trend analysis, or decision-maker insights across the clinical and consumer landscape, our Market Insights offerings can be tailored to support:
- Product development and validation
- Messaging and positioning strategies
- Pricing research
- Channel and distribution planning
Services Provided
Custom Survey Design & Deployment
We develop targeted questionnaires tailored to your specific research objectives, deploying them to our audiologist panel, consumer audience, or both — depending on the insights you need.
Competitive Intelligence & Product Testing
Gather feedback on product features, usability, and positioning relative to competitors. Understand how your offerings stack up in the eyes of both clinicians and end users.
Market Segmentation & Persona Development
Identify key audience segments within the hearing care ecosystem, from early adopters to skeptics, and develop data-driven personas to guide marketing and product strategy.
Trend Analysis & Forecasting
Track emerging patterns in consumer behavior, technology adoption, and clinical practice to anticipate shifts in the market before they become mainstream.
Methodology & Data Collection
Rigorous Panel Management
Our audiologist panel is actively maintained through ongoing verification and engagement to ensure data quality and professional representation across practice types, geographies, and specializations.
Multi-Channel Consumer Recruitment
Consumer respondents are recruited from HearingTracker's organic traffic — individuals already engaged in the hearing health journey — ensuring authenticity and eliminating the noise of generic panel participation.
Quantitative & Qualitative Approaches
We employ a mix of structured surveys, rating scales, open-ended questions, and in-depth interviews to capture both statistical significance and nuanced consumer sentiment.
Statistical Rigor & Quality Controls
Every study incorporates attention checks, data validation protocols, and statistical weighting (where appropriate) to ensure findings are credible, representative, and actionable.
Insights Activation
Comprehensive Reporting & Analysis
Receive detailed reports that go beyond raw data — with executive summaries, visual dashboards, key takeaways, and strategic recommendations tailored to your business objectives.
Strategic Workshop Sessions
Work directly with our research team to interpret findings, explore implications, and translate insights into concrete action plans for product, marketing, and sales teams.
Ongoing Advisory Support
For clients with evolving research needs, we offer retainer-based advisory services — providing continuous access to our data, trend monitoring, and strategic consultation as your market initiatives unfold.
Integration With Marketing & Product Teams
We don't just deliver a report and walk away. Our team can collaborate with your internal stakeholders to embed insights into campaign briefs, product roadmaps, and go-to-market strategies — ensuring research drives real business impact.
Leverage HearingTracker's deep audience understanding — from clinicians to consumers with high purchase intent — to inform product strategy, marketing campaigns, and business growth.
Contact & Submissions
For ad submissions, questions about specifications, or to discuss advertising opportunities: