Oticon Own and Own SI Custom In-ear Hearing Aids

Own is the brand name of Oticon's in-the-ear (ITE) hearing aid line, the small, custom products that are tailored for the unique contours of your ear canal. Most of the Oticon Own family runs on technology powered by the company’s Polaris chip platform that was introduced in 2022; however, the company is in the process of updating this line with its new Sirius chip platform found in Oticon Intent—and calling this Own SI.

Oticon Own and Own SI are offered in a five hearing aid styles, in five technology levels, and in five different colors, for a discreet hearing solution with powerful technology.

Notably, the two models available in the Own SI product line—invisible-in-the-canal (IIC) and completely-in-the-canal (CIC)—are the smallest available from the company, and can employ up to a level 90 dB receiver. Its in-the-canal (ITC) and half-shell and full-shell ITE models can fit up to level 100 dB receivers—meaning Own can be used for a very wide range, including people with severe hearing loss.

Oticon Own borrows much of its technology from the Oticon More (the predecessor to Oticon Intent and Oticon Real) and employs the company’s successful BrainHearing approach for easier listening. Likewise, the on‑board Deep Neural Network (DNN)—available in the top-three technology tiers of Oticon Own—makes it the first custom hearing aid to use this proprietary machine-learning technology and artificial intelligence (AI) that adjusts hearing aid settings by recognizing literally millions of sounds and listening environments.

These hearing aids are IP68 rated, the highest Ingress Protection rating possible for hearing aids against dust, dirt, and moisture. This technically means they should be able to survive immersion in 1 meter of water for 30 minutes (but we highly recommend you don't try this!).

Let’s take a closer look at some of the distinguishing features of Oticon Own.

Advanced processing wrapped in a discreet (often invisible) customized hearing aid

Custom hearing aids are truly just that: they’re manufactured to fit your own one-of-a-kind ear and ear canal. Your hearing care provider takes an impression or scan of your ear, resulting in its unique shape and contours being replicated in the hearing aid shell. In this way, Oticon Own is made to fit your own ear shape and can be customized in 1 of 5 styles—ranging from IIC to the full-shell ITE—as well as 5 colors that match your skin and appearance.

In terms of how it looks, Oticon Own remains a more discreet option for hearing aid wearers—and departs from some of the company’s competitors who have opted for a more “hearables”-type design that “hide in plain sight” as a wearable earbud. Oticon boasts that its invisible-in-the-canal (IIC) hearing aid is the smallest they’ve ever made and is completely invisible in 9 of 10 ears. The Own IIC model has made our best invisible hearing aids of 2025 list.

Deep Neural Network Technologies

Deep Neural Network (DNN) technology is a form of artificial intelligence that in hearing applications is designed to mimic how the brain responds to sound. Available in the Oticon Own and Own SI's 1, 2, and 3 technology levels, DNN relies on the Polaris chip’s ability to recognize millions of real-life sounds and respond to unique listening environments. This means that even when you’re in a complex listening environment (e.g, a restaurant or a family gathering), Oticon Own will help you navigate what you need to hear, and reduce your listening effort, so it’s easier for your brain to take on other tasks.

According to Oticon's internal data, Own SI, which uses the Sirius chip and has the more advanced DNN-driven speech-in-noise system, can improve the signal-to-noise ratio (SNR) by up to 2.7 dB above Oticon Own, which uses the Polaris chip. That may not sound like much, but a 1-dB SNR improvement can yield as much as a 10-14% speech improvement under certain conditions, so this is a substantial difference.

Our testing appears to support this. HearAdvisor lab ratings for Oticon Intent—which uses the same Sirius chip as Own SI—indicate it's the second-best rated hearing aid for speech in noise. “Oticon Intent performed...well above average on speech in noise,” writes HearAdvisor Audiologist Dr. Steve Taddei. However, note that the HearAdvisor lab has not actually yet had the opportunity to test Own SI (we'll report the results here when they're available).

With Own SI, Oticon also introduced a Sudden Sound Stabilizer. As the name implies, this new feature allows the hearing aid to identify sudden loud sounds and smooth the amplification so they are not uncomfortable.

Advanced features like DNN or AI can be extremely important for tiny custom in-ear products like IICs and CICs. That's because these devices are not large enough to contain directional microphones, which are one of the key technologies for homing in on and separating speech from noise.

And don't discount the slightly older (2022) Oticon Own technology: in two studies conducted by Oticon, 20 out of 20 test participants ranked Oticon Own as their preferred choice when asked to rank performance against competitors, and Own provided an additional 8% extra speech cue benefit compared to Oticon’s previous Opn technology.

Own Connectivity

Several Oticon Own styles are Made for iPhone^® and compatible Android™ devices, offering direct, high-quality streaming, so that users can enjoy their favorite music, as well as take calls through their hearing aids. Select iPhone^® and iPad^® users can enjoy hands-free communication thanks to Apple support for bi-directional hearing aids. 2.4 GHz Bluetooth^® Low Energy Technology is introduced in the ITC, half-shell and full-shell ITEs styles, making the Oticon Own ITC the smallest, fully featured ITE hearing aid in the Oticon portfolio.

Because of their small size, Bluetooth audio streaming is not available for the smallest IIC or CIC models in the newer Own SI family. For the same reason, telecoils are also not included in these hearing aids, while they are an option in the larger and older Own models.

Visit the Oticon compatibility webpage to see if your phone or Bluetooth device is compatible with Oticon Own.

Brainhearing Technology

Oticon’s Brainhearing Technology is designed to reduce the brain’s processing effort by giving it the clearest, purest, sound signals to decode. Employed both in the company’s Polaris and Sirius chip platforms (i.e., Real and Intent brands), BrainHearing combines several of Oticon’s latest processing strategies—using compression, spatial hearing, personalization, and reduced distortion—that work together to provide the brain with the input needed to hear more clearly, with reduced listening effort. This allows you to concentrate on the content of the conversation instead of decoding what’s actually being said.

Although many of the features vary depending on the style and performance level chosen, Oticon Own highlights three features:

• MoreSound Amplifier™ for precisely balancing amplification;
• MoreSound Optimizer™ for proactively eliminating feedback, and
• Oticon’s MoreSound Intelligence™ sound processing.

One of the key goals of BrainHearing is to create a 360° soundscape that allows you to hone in on the sound target of interest (usually speech). The processor does this by working with the directional microphones and noise reduction systems so that all the external sounds are reduced—but not by as much as in other hearing aids. Oticon’s research indicates their “open” BrainHearing strategy allows you to hear speech and your surroundings more naturally to help the brain orient, separate, focus, and recognize sounds and maximize hearing and listening.

Batteries

All Oticon Own and Own SI models are powered by disposable batteries. The IIC and CIC styles use a size 10 battery, while the ITC and half- and full-shell ITEs use a size 312 battery. These batteries should last about 3-5 days before needing replacement.

Currently, there is no rechargeable option for Oticon Own or Own SI.

Accessories

Optional accessories for Own ITC and ITE models include the Oticon Own App and Remote Care App, ConnectClip, EduMic, Remote Control 3.0, and TV Adapter 3.0. These models also have the option of a push-button and volume control, as well as Oticon's Tinnitus Sound Support.

A powerful in-the-ear hearing solution

Oticon Own and Own SI are discreet custom in-the-ear hearing aids featuring the company’s powerful BrainHearing technology. They currently come in two flavors: the smaller, almost invisible IIC and CIC models with the newest Oticon Sirius chip and the ITC and ITE models that use the slightly older (2002) Polaris chip. While there are some differences, both Own and Own SI provide pure, clear sound signals that reduce listening effort. These custom devices are applicable for a wide range of hearing losses, from mild to severe, and Oticon Own offers three styles that can provide Bluetooth connectivity.