CES 2025 Preview: What’s New in Hearing Aid and Hearing Healthcare Tech

The 2025 Consumer Electronics Show (CES), held this year in Las Vegas on January 7-10, always promises a glimpse into the future of innovation. CES 2025 unveils many new advancements in hearing-related technologies—along with several online hearing aids and other products you may already recognize.

The following preview, drawn from CES and exhibitors' websites and news releases, spotlights a wide range of products, including over-the-counter hearing aids, intelligent audio glasses, and AI-powered solutions. Whether you're a hearing industry professional, tech enthusiast, or someone who works in the field, dive in and explore how exhibitors at CES 2025 are helping to shape the next era of hearing and communication.

Hearing Aids and Hearables

Bestek Medical Devices

BESTEK, located in Shenzhen, China, with branches in the US, UK, and Japan, is a professional manufacturer with two production lines: Power Supply Products and Personal Care products that include its own line and bespoke hearing aids. LVCC, South Hall 1 – 30142

Ceretone (Audicon Corp)

Ceretone, a brand under the California-based Audicon Corporation, offers over-the-counter (OTC) hearing aids, with its website currently featuring Core One, Beacon, and Fusion hearing aids from $299-$999 online, including products at Walmart. Venetian Expo, Halls A-D - 53410

Elehear Intelligence Co Ltd

Elehear, headquartered in Shenzhen, China, and Minneapolis, features exceptional hearing amplification for its $399 price tag and is a 2024 HearAdvisor Expert Choice Award winner. Along with solid amplification, Beyond offers music and call streaming for iOS and Android, and has real-time live translations across multiple languages. The company will also be introducing its latest innovation, ELEHEAR Beyond Pro, which features several upgrades for enhanced sound clarity and an improved user experience. Venetian Palazzo Hospitality Suites

hearDL (Hear DeLight)

hearDL from South Korea reportedly provides the world’s first combination hearing aid and live-caption app running on a smartphone. Three AI programs run on a smartphone to reduce noise, fit individual hearing needs, and provide live-caption operation, respectively. Although there are some hearing aid apps and caption apps, separately available on smartphones, there is no combined app of hearing aid and captioning except hearDeLight, says the company. Venetian Expo, Hall G – 62653

iCombo Tech

iCombo, based in Hong Kong, is a new start-up in the hearing aid market, offering “plug-and-play” hearing aids that use the latest Class H driver technology. It offers the BTE i6888-RIC and i9000-RIC with Smart Dock. The company states on its website that it is teaming up with the Logistics and Supply ​Chain Multi-Tech R&D Centre (LSCM) on more advanced hearing aid functionality for detecting Alzheimer's. Venetian Expo, Hall G – 6300

Jinghao Medical Technology

Located in Huizhou, China, Jinghao Medical manufactures a wide variety of hearing solutions, including OTC hearing aids. Venetian Expo, Halls A-D – 55032; https://www.jhhearingaids.com

Mimi Hearing Technologies

One of the best-known and widely implemented online/app hearing screening systems, Mimi is a global leader in sound personalization technology for consumer electronics and holds one of the world’s largest databases of digital hearing profiles. Based in Berlin, Mimi tailors audio experiences to enrich sound quality and adapt to individual hearing needs. Mimi and Knowles recently teamed up to produce the Breggz ZOHN-1 in-ear computer earbud (pictured above). Venetian Palazzo Hospitality Suites

Relajet Tech

Based in Taiwan, Relajet makes OTC hearing aids and hearing amplifiers, multiple-voice separation solutions, and other products like thermal imaging and night goggles. The company’s website says its speech understanding capabilities can “label certain voice, divide and enhance it in real-time” and take “certain sound or noise, divide it out and remove it in real-time,” as well as provide 3D spatial hearing. Venetian Expo, Halls A-D – 55123

Retone (Xiamen Retone Hearing)

Retone makes a variety of branded and bespoke hearing aids, including OTC hearing aids. Every year, over four styles of OTC hearing aids are launched or upgraded based on the market and/or customers’ requests. It’s latest projects are a new mini-rechargeable CIC, Vigor RC, and Bro SF in-ear device. LVCC, South Hall 3 – 41229

Shokz

Shokz bone-conduction open-ear technology is more geared for the active-wear market (e.g., jogging, biking, etc.) and for workers in loud environments, but it is well worth checking out—occupying the blurry middle-ground of consumer audio and hearable technology. LVCC, Central Hall – 15825

Wenatone | Vienatone (Xiamen)

Xiamen Vienatone Medical Technology provides OEM and ODM hearing aid service, providing one-stop service and developing hearing aid accessory software. Vienatone produces a full range of hearing aids and personal sound amplifiers. The company says its products have successfully entered more than 50 countries, including the USA, India, and Japan. Venetian Expo, Halls A-D – 56723

Hearing Glasses and Captioning Glasses

EssilorLuxottica / Nuance Audio

What if you could put on a pair of glasses to hear better during any conversation, freeing your ears to do what they do best: hear the world unencumbered? Nuance Audio is a new over-the-counter (OTC) hearing aid software from EssilorLuxottica, the global leader in eyewear. The company aims to revolutionize the hearing aid industry with its highly anticipated  Nuance Audio Glasses. These smart glasses—slated for availability in the U.S. during 2025—blend cutting-edge hearing software with stylish, comfortable eyewear that spotlights speech, making conversations easier to understand and follow, especially in noisier environments. Venetian Expo, Halls A-D – 53700

Pulse Audition

France’s Pulse Audition, recently acquired by EssilorLuxottica, offers intelligent audio glasses that help you hear in noisy environments. With Pulse Frames, where you look is who you hear. A cutting-edge audio processor allows for low latency and low energy calculation of AI speech enhancement and signal processing algorithms. Embedded electronics with open-ear directive sound transmission enable the glasses to detect and enhance what you want to hear. Venetian Expo, Hall G - 60601

Captioning and Transcription Devices

Hearsight

Hearsight, from South Bend, Ind, provides real-life subtitle technology in glasses for seamless communication to the d/Deaf and hard-of-hearing communities. The company has also partnered with Engo. Venetian Expo, Hall G – 61261

Radiozeit GmbH

Radiozeit, based in Potsdam, Germany, uses AI-driven tools to make broadcasts inclusive for hearing-impaired audiences, expand reach to global listeners, and simplify editorial workflows. Its Radiotranscript gives listeners the convenience of real-time, accurate text versions of broadcasts, making content accessible to the hearing impaired and enhancing the overall listener experience. LVCC, North Hall – 8763

Vuzix Corp

Headquartered in West Henrietta, NY, Vuzix is a designer and manufacturer of Smart Glasses and Augmented Reality technologies. The company's products include head-mounted smart personal display and wearable computing devices (for example, see XanderGlasses below). LVCC, Central Hall – 19340

XanderGlasses

Powered by Vuzix Shield technology, Xander designs simple, wearable assistive technology to simplify communication, enhance understanding, and empower people with hearing challenges in daily conversations. Xander’s flagship product, XanderGlasses, allows people who are hard of hearing to clearly converse via a caption display that is inobtrusive while looking directly at the speaker and surroundings. Venetian Expo, Halls A-D – 53423

Hearing Industry Suppliers

Analog Devices and IDUN Technologies

Analog Devices, Inc. (ADI), a global leader in semiconductor technology, and IDUN will showcase a new brain-sensing earbud prototype at CES 2025. Featuring a compact, power-efficient design, it seamlessly blends brain data with audio technology, opening up new possibilities in entertainment, productivity, and personal wellbeing, says IDUN. LVCC, West Hall Mtg Rms - W237-238

BeephoniX

Based in The Netherlands, BeephoniX is offering patented biomimetic Microphone technology for enhancing speech clarity in noisy places by reducing background noise and precise sound source localization designed for both hearing-impaired people and those in busy workplaces, as well as for drone technology. Venetian Expo, Hall G - 62100

Bluetooth SIG

Want to see a demonstration about one of the most exciting revolutions in audio technology and something that may very well transform our listening experience with hearing aids, headphones, and earbuds? Bluetooth SIG will be demonstrating its Auracast broadcast technology along with its other technologies. Venetian, Level 4, Lando 4302.

Clementine

Based in The Netherlands, Clementine is a company that has been around for a while, offering itself as a platform for the DIY/OTC hearing aid market. It offers an AI-driven hearing self-test and education platform designed to break down barriers, driving swift action and redefining hearing health as vital to lifelong wellness. Venetian Expo, Hall G – 62100

Femtosense

Silicon Valley-based Femtosense is the creator of an embedded AI platform built upon a unique AI accelerator capable of delivering higher performance at lower latency, using less energy in smaller silicon. The company has a new hearing aid solution that uses a real-time neural processor to improve speech intelligibility, quality, and naturalness, control the amount of noise pass-through, and reduce noise exposure paired with ANC while offering all-day battery life. Venetian Palazzo Hospitality Suites

Knowles Corp

Knowles, with headquarters near Chicago, reports it will be displaying groundbreaking audio innovations across hearing health, true wireless stereo (TWS), open wearable stereo (OWS), and audiophile applications. The company’s balanced armature (BA) drivers are precision-engineered to provide superior sound quality for a range of consumer and professional applications. Knowles will demo the BAs, which are powering the premium sound in many recently launched designs, including JLab Epic Sport ANC 3 and the Breggz ZOHN-1 custom earbuds. Attendees can explore tailored listening experiences and enhanced hearing protection with sound personalization algorithms from companies Mimi Technologies and Audiodo. These algorithms will be demonstrated with Knowles reference designs, as well as commercial products. Venetian Resort, Toscana Suite #380

MindMics

A winner of two CES 2024 Innovation Awards, the Boston-based MindMics in-ear monitoring system is designed to transform ordinary earbuds into advanced health trackers, capturing subtle, heartbeat-to-heartbeat changes using cutting-edge acoustic sensing technology. This provides real-time insights to help users manage stress, enhance mindfulness, and improve overall well-being. While not technically a “hearable” or hearing solution, this company is a good example of technology that could soon find its way into hearing aids and tinnitus remediation devices. Venetian Expo, Halls A-D – 53423

Otowahr

Based in Taiwan with facilities in Sunnyvale, California, Otowahr produces a Microspeaker (Monolithic Planar-Magnetic MEMS 𝛍Speaker) that reportedly has been used in cell phone, headphone, and hearing aid applications for years. The company says the membrane of Otowahr microspeaker provides better elasticity, preserving low sounds better, and its monolithic semiconductor design improves not only form factor but also precision. Venetian Expo, Hall G – 62501

Rehear Audiology

Rehear’s patented technology and seamless solutions make professional hearing enhancement easy and within reach. Venetian Expo, Halls A-D – 55230

Tuned

Tuned's patented, AI-powered app-based hearing aid solution combines audiology and psychology to enhance user engagement, motivation, and education, optimizing the efficacy of their hearing aid experience while minimizing product-related issues and service costs. Based in Isreal, Tuned's FDA-approved AI technology is now being integrated into OTC hearing aids, offering opportunities for private branding and retail and online sales. JVC has partnered with Tuned and longtime hearing aid developer and manufacturer Intricon to introduce the JVC EHZ1500 OTC hearing aid.

xMEMS

xMEMS has created an innovative piezoMEMS silicon platform delivering the world’s first solid-state True MEMS speakers for consumer audio devices. As reported by HearingTracker, the company's speakers are designed to offer smaller size, wider bandwidth, reliability, and automated production for hearing aids. It has also reportedly developed the world’s first μCooling fan on a chip for smartphones and other thin, performance-oriented devices. Venetian Tower - Suite 29-235

Other Cool Ear & Hearing-Related Innovations

Audiso

Audiso is a South Korean-based company that offers audiology-based techniques and solutions using international standards. Its flagship product, WithHearing, is an AI-powered kiosk designed for early detection and management of hearing loss. The kiosk combines pure-tone hearing tests, AI-driven eardrum image analysis, and structured questions. Venetian Expo, Halls A-D – 50623

Cochl

Cochl.Sense is a sound recognition solution that analyzes acoustic sounds and returns detailed identification results, giving machines their own accurate sense of hearing. The platform is designed to create a machine listening system that can identify any sound (doorbell, scream, glass breaking, baby crying, etc.) because the hearing ability of modern AI systems is too limited to speech recognition, says the company. Venetian Expo, Hall G – 61515

CallerAlert LLC

Based in Evansville, Indiana, CallerAlert is launching a smart, visual-aid, consumer-electronics device for people with hearing impairment and for those in loud environments.  CallerLight™ is a small beacon that, when paired to your smartphone, illuminates pre-designated colors when you receive incoming calls to your smartphone. It will be available for pre-order via Kickstarter, with an anticipated delivery in May/June of 2025. Venetian Expo, Hall G – 6205

Magnes

Headquartered in Zurich, Magnes has developed NUSHU, a smart shoe for neurological care. NUSHU has embedded sensors and AI, which analyze gait, provide real-time feedback, and prevent falls or freezing of gait. Used in clinics and daily life, NUSHU empowers mobility, enhances assessments, and promotes independence for aging populations. Venetian Expo, Hall G – 61033

What did we miss?

You can view all the exhibitors on the CES website. CES features a giant expo, so we’re bound to miss some important exhibits and products in this review. If so, please let the author know at karl@hearingtracker.com.