WSA Names Peter Bøggild as New CFO

LYNGE, DENMARK — WSA, a leading hearing healthcare group and parent company of Signia, Widex, and Rexton, announced today the appointment of Peter Bøggild as its new CFO and member of the Executive Board & Committee. Peter Bøggild is succeeding Marianne Wiinholt, who stepped down at the end of August to pursue a portfolio of board and advisory roles. Bøggild will join WSA no later than December 1, 2026.

Peter joins WSA from Novo, where he during more than 21 years held several senior finance positions, most recently as Senior Vice President of Business Finance and Group Vice President of R&D Performance, Finance & Governance.

Jan Mäkelä, CEO of WSA, said:*
“I’m pleased to welcome Peter Bøggild to WSA, where he will play a key role in executing our strategy of bringing innovation and personalized hearing care to more people worldwide. He brings valuable, broad financial, strategic, and leadership experience from the life sciences industry to WSA. I look forward to working with him."*

WSA chair Lars Rasmussen said: 
"The board is pleased to welcome Peter as the new CFO of WSA. He has solid strategic and financial experience, as well as in-depth knowledge of the commercial and operational aspects of the life science industry. I am confident that he is a strong match for WSA and will contribute successfully to the company’s continued development alongside employees, the executive committee and the board.”

Peter Bøggild said:  
“I am excited and honored to take on the role as Group CFO of WSA. WSA is one of the world’s largest hearing care companies, has an exciting product portfolio and a significant growth potential. I look forward to working closely with the organization to drive strategy execution and performance and unlock the next phase of growth.”

SOURCE: WSA