Costco's New Kirkland Signature 10.0 Hearing Aid Has Arrived

Costco’s latest Kirkland Signature hearing aids have finally landed, and they look a lot like the latest hearing aids from Sonova, the Swiss hearing aid manufacturer behind brands like Phonak, Unitron, and Hansaton. They are available now for $1,399.99 per pair at all U.S. Costco Hearing Aid Centers—and the product bundle includes a portable charger.

Based on product descriptions from the KS10 User Portal and product information brochure, it seems that the latest Kirkland Signature hearing aids don’t just look like the other popular Sonova hearing aids—they are functionally similar too:

• Simultaneous connections to two Bluetooth devices
• Built-in motion sensor that improve speech understanding when walking
• Personalized noise cancellation via smartphone app
• Tap control to answer phone calls, pause/resume streaming, activate voice assistant
• Lithium-ion rechargeable batteries
• Onboard tcoils to pick up landline calls and hearing loop broadcast audio
• 20 fine-tuning channels, 9 automatic programs, 4 manual programs
• Tinnitus relief
• 4 receiver power levels
• Accessories: TV Connector, PartnerMic, RemoteControl, Power Pack, and Roger compatibility

KS10 Rechargeability

The KS10 hearing aids come with a plug-in hard-shell charging case. The hearing aids may be recharged fully within 3 hours, and to 80%. capacity within 1.5 hours. A separate Easy Line Power Pack is available for purchase, which provides multiple charges on the go.

KS10 Versus Latest Sonova Hearing Aids

Importantly, it seems like the new KS10 is functionally similar to the most premium Sonova models (which typically cost 3-5x as much as the KS10), because Sonova has included premium features like “Echo Manager” (presumably similar to Echo Block), and “Speech Boost”, which again is only available in the most premium Sonova models as “Speech Enhancer.” Additionally, the KS10 includes 20 fine tuning channels, just like other top end Sonova models.

Costco versus local practice

Is it worth spending more at a local independent hearing care practice? Well, that all depends. Many people in the Hearing Aid Forum are completely happy with their Costco hearing aids. However, some have reported long wait times, and variable quality audiological care. The most important thing in succeeding with hearing aids is receiving the absolute best quality of care (research shows it means more than the hearing aids in terms of your ultimate benefit with the devices). So, be sure to evaluate the local options, and ensure you choose the best service provider available to you!