Why I Advocate for Inclusive Design in Hearing Loss
We Can Reduce Stigma While Providing More Access)
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I was two-and-a-half years old when I was diagnosed with severe bilateral hearing loss and fitted with my first pair of hearing aids. Life wasn’t easy as a child with severe hearing loss — I was constantly picked on and bullied for my hearing aids and left out of social situations because I couldn't follow conversations or playground gossip. I felt isolated, different, disconnected, and incredibly alone.
In an effort of self-preservation, I kept my hearing loss to myself once I entered the workforce at age seventeen. My first job was at a consumer electronics company, where I'd spend hours on the phone making cold calls, providing technical support, collaborating with colleagues, and managing relationships with external organizations. I never disclosed my hearing loss to my peers because I didn't want to be treated differently, and because I didn't want my hearing loss to define me. I grew my hair long to cover my hearing aids, and I relied on lip reading and context to carry a conversation.
After a long day of work and lip-reading, the last thing I'd want to do was join my colleagues at a dimly lit restaurant with excessive noise. I often missed out on social functions as a result and the opportunity to connect with my colleagues in a more casual setting. I reached my breaking point almost a decade after I started that first job in technical support. I slowly became more comfortable talking about my hearing loss with others, and tirelessly pushed for the necessity of inclusivity efforts in design for people with disabilities as I progressed in my career.
Many people around the world are uneducated to the point of ignorance about the deaf and hard of hearing community. The World Health Organization (WHO) reported that 1.1 billion teenagers and young adults are at risk of developing hearing loss. And it is estimated that 15% of the world's population already has some degree of hearing loss. That is one in seven people. It is a global epidemic that has created an enormous social and economic burden for people around the globe.
So, what will happen to those individuals as they become members of our community? Will they have to fear being excluded because of a lack of affordable solutions and unattractive designs? Why are people so afraid to learn that we all communicate in different ways? Why does society regard hearing loss with such shame and stigma, yet if you wear glasses, you are hip and cool. It's not fair. It needs to change.
The bottom line is, we will all get older. We will all at some point be faced with hearing loss. I'm fortunate that I have the tools and access to ways to communicate. It took me years to learn how. I fear for those who later in life will have to learn, and because of lack of access and awareness, they will be left out, and people won't care.
I advocate for better access and better awareness of our community, so we can help be productive members of society and have the same opportunities as everyone else. I advocate for more inclusive design so that someone with hearing loss isn't excluded because of misunderstanding and lack of awareness of who we are.
In all my experiences, I have strived to build sustainable pathways into design for the hearing loss community. The disability community is working hard to unlock their full creative potential, while the design community needs to define stronger pathways for people with disabilities to work in product design and all areas where there is a need for disability inclusion. And the possibilities for designing products and services that include rather than exclude people with hearing loss are virtually limitless.
The future of hearing access is about to enter an entirely new era as the Over-The-Counter Hearing Aid Act of 2017 goes into effect in 2020. In the last few years, hearables have become a disruptive market that is evolving and changing. And a legal market for over-the-counter hearing aids will only accelerate the development and availability of hearing devices designed for millions of people with hearing loss who are currently excluded.
Lower costs and easier availability of hearing aids will allow more consumers than ever to benefit from hearing assistance. And with voice-response and activation, integrated biosensors, artificial intelligence, and organic integration with the entire world of information and services on the internet, hearables are only just starting to demonstrate the possibilities for inclusion. I see a future that removes barriers of communication for people with hearing loss and leaves no one behind. I see a future where I can walk into a room or a noisy restaurant, and the devices in my ears know what I want to hear and what I don't.
Hearing devices will be easily accessible and financially obtainable. And the stigma of wearing hearing devices will gradually become a distant memory. In fact, there will be so many options that people will own multiple devices, like collecting sneakers or jewelry. As a fashion statement and a reflection of who we are, what we wear in and on our ears will finally become a vehicle for inclusion rather than exclusion.
Looking back on the milestones of a twenty-five-year career, I've realized something ironic: my hearing loss that I struggled so much with as a kid, empowered me to bring forth change in this world. As I further explored my vulnerability and personal experience as a disability inclusion advocate in the technology sector, my new community of lifelong friends and respected colleagues began to grow in unexpected and exciting ways. The people I looked up to have become my mentors. People who were hiding their disability are now proud advocates alongside of me.
Our work is only just beginning, and we must continue to work together to cultivate an environment that genuinely celebrates and practices diversity, inclusivity, and accessibility in design. It's about the needs of the people and understanding how technology can give them independence and, most of all, freedom to be who they are. I will continue to make it my life’s work to be a voice for those who feel like they don't belong, and I hope you'll join me along the way.
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In den letzten zwei Jahrzehnten hat KR Liu dabei geholfen, Produkte von einigen der disruptivsten Lifestyle-Tech-Marken auf dem Markt zu lancieren, darunter Speck Products, SOL REPUBLIC, Pebble Smartwatch, Doppler Labs und Google. Sie konzentriert sich nun auf ihre Vorstandspositionen und leitete bis vor kurzem inklusive Marketings und Design als Principal Accessibility Marketing Lead bei Amazon Lab126. KR ist derzeit Head of Accessibility Brand bei Google.
KR ist eine national bekannte Verfechter*in von inklusivem Design mit einem Ruf für Führung im Bereich Technology Brand Marketing. Sie hat Unternehmen in den Technologie- und Finanzsektor beraten, darunter Salesforce, Uber, Capital One, Cisco, Google und X, die Moonshot Factory. 2019 trug sie zu Googles Live Caption-Projekt bei, das von dem CEO des Unternehmens bei Google I/O angekündigt wurde.
Sie war die treibende Kraft hinter den politischen Bemühungen von Doppler Labs rund um Hörbarrierefreiheit und entwickelte die Go-to-Market-Strategie des Unternehmens für Hörgesundheit. Dies führte zu einer Zusammenarbeit mit dem Team von Senator Elizabeth Warren bei neuer Gesetzgebung, dem OTC Hearing Aid Act von 2017, den der Präsident am 8. August 2017 in ein Gesetz unterzeichnete.
Seit sie im Alter von drei Jahren mit schwerem Hörverlust diagnostiziert wurde, hat sich KR über zwei Jahrzehnte lang für neue Produkte eingesetzt, die verändern, wie wir die Welt in der Technologiebranche hören. Sie hat einen U.S. Congressional Award erhalten und wurde in Silicon Valleys Top 40 Under 40 und Women of Influence-Listen aufgenommen, in die 2015 Women on the Move-Liste der Women's Business Journal und in die 2019 Yahoo Finance-Liste der Future Women Leaders.
KR ist auch aktiv in Branchenorganisationen engagiert, die an Innovationen im Bereich inklusives Design und Brand-Strategie arbeiten. Sie sitzt im Vorstand der Consumer Technology Association Foundation, Deaf Kids Code und der World Wide Hearing Foundation International bei der Weltgesundheitsorganisation (WHO).