Jabra Enhance Pro 30 Hearing Aids: Costco’s New AI-Powered Hearing Solution

Jabra Enhance Pro 30 hearing aids are Jabra's latest flagship products offered exclusively through Costco Hearing Centers, priced at $1,699 per pair. Debuting at Costco in May 2025, the Enhance Pro 30 replaces the Jabra Enhance Pro 20’s receiver-in-canal (RIE) models and introduces cutting-edge dual-processor technology: it combines the proven 360 All-Around chip performance from the previous Enhance Pro 20 with a brand-new AI-powered Deep Neural Network (DNN) chip.

This unique dual-chip architecture (marketed as “Intelligence Augmented”) allows the hearing aids to use artificial intelligence for better noise reduction while still providing the high-quality sound processing Costco customers expect from the Jabra line. This is based on the same technology found in ReSound Vivia, and it's the only hearing aid with this type of dual-chip tech available at Costco.

Essentially, the Jabra Enhance Pro 30 (referred to as "EP30” inside Costco) aims to deliver natural, effortless listening in challenging environments by imitating the human brain’s ability to focus on speech and filter out noise. All of this comes at a price point that undercuts comparable premium hearing aids sold elsewhere by thousands of dollars, upholding Costco’s tradition of value in hearing care.

Beyond the new AI features, the Enhance Pro 30 devices carry forward many of the exceptional capabilities of their Pro 20 predecessor. They come in two RIE styles: the Micro RIE 62S and the slightly larger RIE 62 powered by a size-13 battery (which also includes a telecoil for hearing loops). Both models offer direct Bluetooth streaming for iPhone and Android, Auracast broadcast audio support, and optional M&RIE (Microphone & Receiver-in-Ear) functionality for more natural sound pickup.

Thanks to their power-efficient design, users can expect up to 30 hours of use per charge on the rechargeable model, and roughly 7-10 days for the disposable battery model, although continuous streaming and engagement of the advanced AI noise reduction will reduce usage times. With an IP68 durability rating (the highest available for hearing aids) and an included Premium portable charger case, the Jabra Enhance Pro 30 is built for all-day, everyday use.

Below, we’ll break down the pros and cons of the Pro 30, compare it against the outgoing Pro 20 line, provide details on its technologies and control options, explore key features, and review some real-user feedback on these devices to help you decide if these hearing aids are the right choice for you.

Key Features of Jabra Enhance Pro 30

Now let’s take a closer look at some of the standout features and technologies that define the Enhance Pro 30, and how they benefit the wearer:

AI “Intelligence Augmented” Processing with DNN Chip

The headliner of the Jabra Enhance Pro 30 is its use of Artificial Intelligence for sound processing. Jabra refers to this as “Intelligence Augmented—a human approach to AI,” which highlights that the goal is to work with your brain’s natural hearing, not replace it. At the core is a dedicated Deep Neural Network (DNN) chip that runs an AI algorithm trained on an immense database of real-world sounds and speech. According to GN, the network was trained on over 12 million sound scenarios to teach it how to recognize speech versus noise. This chip works in tandem with the 360 All-Around sound processing chip. Think of it like having a specialized co-processor whose only job is to filter out noise and enhance voices.

All of this combines to form the Intelligent Focus feature. When you’re in a chaotic environment— for example, a crowded cafe or a busy street— you can enable the AI-driven mode. The hearing aids will then dynamically focus on speech sounds (especially from the person in front of you) and aggressively reduce background noise such as clanging dishes, engine hum, or other people’s chatter. The system doesn’t simply block all other sounds; it uses clever processing to maintain awareness of surroundings (so you’re not completely isolated) while still spotlighting the voices you care about.

It’s important to note that the AI is adaptive and works in real time. GN’s research indicates that their DNN approach even takes into account the direction you’re facing or “looking” to help decide which speech to emphasize. So, if you turn toward a talker, the aids know to hone in on that voice. This is more intuitive than old manual “beam” programs—it’s essentially automating the process our brains do naturally when we cock our head to listen to someone. All of this is said to result in clearer conversations with reduced listening effort. In fact, GN has reports indicating that, compared to other advanced hearing aids, a majority of users prefer the GN/Jabra AI system for hearing in noise.

The trade-off, as mentioned above, is battery usage. The AI DNN chip consumes additional power, so you wouldn’t necessarily want to run it 100% of the time (nor would you need to). Typically, the Enhance Pro 30 is configured with an automatic “All-Around” program that manages everyday environments using normal processing, along with a separate “Speech Focus” or noise program that activates the DNN for particularly challenging situations. You can easily switch to the AI program via the app or a push-button when needed.

The good news is that even in the default mode, the Pro 30 still benefits from its dual-chip architecture—the standard 360 All-Around chip already provides good directional processing and noise reduction for moderate conditions. So the DNN acts like a turbo boost you can call upon in extreme noise.

Overall, the AI capabilities of the Pro 30 make it one of the most intelligent hearing aids on the market in 2025. HearAdvisor has not specifically tested Jabra Enhance Pro 30 in its audio lab; however, it did test ReSound Vivia, on which its technology is based. As HearAdvisor Cofounder and Audiologist Dr. Steve Taddei states in his review, “While their new AI-driven noise reduction feature provided some benefit in louder settings, we found its impact to be less pronounced than expected in challenging noise environments.” Still, testing of Vivia yielded a Tuned SoundScore of 4.1 (out of 5) for individuals with mild-to-moderate hearing loss, demonstrating that it is a top-notch hearing aid.

Jabra Enhance Pro App and User Benefits

The Jabra Enhance Pro app offers a lot of user control and customization. You can adjust volume on either or both ears, switch programs, and fine-tune bass/mid/treble to your liking. There are also options to save custom programs for specific situations (e.g., a “Favorite Restaurant” setting with certain noise reduction values). The app also enables Remote Care: through the app, you can request assistance from your Costco hearing center. If available, they can do a live video call (Live Assist) with you through the app if you need real-time help, or they can send programming adjustments to your hearing aids over the cloud (Remote Fine-Tuning) without you having to go into the store. These kinds of telehealth features became popular during the pandemic and remain a convenient perk—it saves you a trip for minor tweaks.

Importantly, the app also acts as the control center for features like Find My Hearing Aids (if you misplace them, it can help locate them via Bluetooth signal strength) and the previously mentioned Auracast Assistant. The Auracast Assistant is unique; Jabra claims it is the world’s first in-app interface designed to help hearing aid users join Auracast broadcasts. Essentially, if you’re in a location offering Auracast (e.g., an airport terminal with Auracast broadcasts), you can open the app, press “Auracast,” and the app will scan for and display any available streams. You then tap to connect. This is much more user-friendly than navigating through Bluetooth menus, and it’s great that it’s integrated directly into the hearing aid app.

One of the more novel conveniences offered with Jabra Enhance Pro hearing aids is the Check My Fit feature found in the Jabra Enhance Pro mobile app. This is essentially a self-check tool to help you wear your hearing aids correctly. For new hearing aid users especially, it can be tricky to know if the RIE speaker is inserted deeply enough in the ear canal or if the device is positioned properly over the ear. An improper fit can cause issues like feedback (whistling), poor sound quality, or even discomfort and risk of losing the device.

Check My Fit guides you to take a quick selfie of each ear while wearing the aids and then analyzes those photos to determine if the devices are seated correctly. The app will compare your photo to an ideal reference and provide you with feedback or tips for better placement. For first-time users or those with dexterity issues, this can be reassuring, since proper insertion is important not only for optimal hearing but also to prevent the aid from working its way out and possibly falling out as you move.

Wireless Streaming and Connectivity

Staying connected to personal electronics is a major advantage of modern hearing aids, and the Jabra Enhance Pro 30 excels here with broad wireless compatibility. These aids are Made for iPhone (MFi) hearing aids, meaning they pair directly with Apple iPhones and iPads to stream high-quality audio (calls, music, etc.) and allow control via the built-in iOS Hearing Devices menu. For Android users, the Pro 30 supports ASHA (Android Streaming to Hearing Aids), which is the Google/Android native protocol for direct streaming to hearing aids on Android 10+ devices. In short, most late-model smartphones will stream to these hearing aids without needing any intermediate accessory—a huge plus compared to older generations. You can consult the Jabra Enhance Pro compatibility page for details on your device.

Once connected, you can treat the hearing aids much like a set of wireless earbuds (albeit with some limitations). Phone call audio can be heard in both ears, podcasts and music play through the aids, and even turn-by-turn GPS directions or Zoom meeting audio will route to your ears.

As mentioned in Pros/Cons, the Enhance Pro 30 also offers hands-free calling for many phones. With iPhones (iOS 15 and later), you not only hear the caller through your hearing aids but can also talk back through the aids; the hearing aids serve as the phone’s microphone. This means you can leave the phone in your pocket and just double-tap your ear to answer an incoming call, speaking normally. For Android, historically you could stream the caller's voice into the aids but you had to speak into the phone (i.e., using the phone’s mic as you regularly do). However, newer Android phones (e.g., Google Pixel and Samsung Galaxy models with the latest Bluetooth LE Audio standard) now offer hands-free calling with Jabra Enhance Pro 30s.

One limitation is that the Jabra Enhance Pro supports only one active Bluetooth connection at a time. This is common among hearing aids; they are not like Apple AirPods that seamlessly switch between multiple devices. If you want to use them with, for example, your laptop for a video call after having them paired with your phone, you’ll typically need to disconnect from (or turn off) the phone’s Bluetooth and then pair them to the laptop. It’s doable, just not as automatic and convenient as one might like. On the upside, pairing with a new device is usually straightforward through the app or the phone’s Bluetooth settings.

Additionally, the RIE 62 model features a telecoil for connection to loop systems, which are sometimes offered in theaters, churches, etc. Users can switch their aid to “T-coil” program and pick up sound from a compatible loop system. This is a trusty old technology, but still very relevant for those who attend loop-equipped venues.

All things considered, the Jabra Enhance Pro 30 provides a well-rounded connectivity suite: direct phone streaming, assistive listening via telecoil and Auracast, and an app that even works with Apple Watch. Whether you’re taking a work call, watching Netflix on a tablet, or hoping to tune into an airport announcement, these hearing aids have you covered connectivity-wise.

Auracast Broadcast Support

Auracast is a new feature of Bluetooth LE Audio that essentially allows an audio stream to be broadcast like a mini radio station, and multiple receivers (like hearing aids or earbuds) can tune into it. Think of it as public Wi-Fi, but for audio. In the context of hearing aids, Auracast could replace or augment things like FM systems or loop systems in public places. For example, an airport could broadcast gate announcements via Auracast; anyone with Auracast-enabled earbuds or hearing aids could receive the announcements straight in their ears, clearly, despite all the ambient airport noise. Or a movie theater could broadcast the film’s audio, allowing a hearing aid user to get a direct feed for better clarity.

The Jabra Enhance Pro 20 was one of the first hearing aids to be “Auracast-ready”, and the Pro 30 continues this by being ready now—no firmware update needed, as it’s already active. In contrast, some other brands may have hardware that supports it but haven’t enabled it yet. HearingTracker notes that the Jabra Pro 20/30 were the only ones at Costco that truly had Auracast functionality operational out of the box as of 2025. This gives Jabra a bit of future-proof bragging rights.

To use Auracast with the Pro 30, you’d use the Auracast Assistant in the app (or eventually, possibly directly via the hearing aids once the feature matures). As described earlier, the app will scan for broadcasts and let you join. You might see a list like “Theater 5 Audio” or “Gate B12 Announcement” if those were being broadcast. You can also select from private versus public streams (for instance, a venue could have a password-protected Auracast stream for guests only).

Currently, Auracast broadcasts are not yet widespread, we expect to see them more in the coming years. Another interesting aspect is that Auracast can allow multi-person sharing. In a home setting (e.g., a TV broadcast via Auracast), both you and your spouse’s hearing aids could receive it simultaneously (no more need for two separate streamers or splitters). Or a tour guide at a museum could speak into a mic that broadcasts to everyone’s Auracast receivers.

In summary, Auracast support is a forward-looking feature that adds value to the Jabra Enhance Pro 30. It underscores that these aids are equipped not just for today’s connectivity, but also for tomorrow.

Rechargeability and Battery Life

The Jabra Enhance Micro RIE 60S uses a rechargeable lithium-ion battery, meaning no more buying and fumbling with tiny batteries. The hearing aids come with a Premium desktop charger included in the price, which not only charges the aids overnight but also has an internal battery to serve as a portable charging case (much like wireless earbud cases). Fully charged, the hearing aids are rated for up to 30 hours of listening time on a charge.

Real-world battery life will depend on usage: streaming audio, using the AI noise reduction mode, and device age will bring down usage time. However, most users easily get a full day. For example, streaming up to 4-5 hours of audio might bring it down to 25 hours. As discussed, running the DNN processing continuously could reduce the time roughly in half (to ~12-15 hours), but this scenario would be rare in normal use. The charger case features a built-in battery that can recharge the aids on the go, providing up to 3 extra charges.

For those who prefer traditional batteries or who want the added telecoil, the RIE 62 model uses size 13 zinc-air disposable batteries. Although this makes the hearing aids slightly larger, they provide good battery life—typically around one week per battery with average use—and are sometimes a better option for people who need more powerful amplification.

The Enhance Pro 30s are IP68-rated for dust and water resistance. This means they are essentially weatherproof against rain and very dust-resistant. That doesn't mean you should swim or shower with them, but normal moisture won’t harm them.

Charging the aids is straightforward: just drop them into the slots in the charger. LEDs will indicate charging status. It takes a few hours to fully recharge from empty. If you forget to charge overnight, a quick 30-minute charge can provide about 8 hours of use, which might get you through the day until you can do a full charge later. The charger case itself recharges via an included USB cable (and wall adapter). Some users note the premium charger is a bit bulky for pocket carry (since it has that extra battery inside), but it’s fine in a purse or glove compartment.

In summary, battery life on the Pro 30 is excellent and among the best available at Costco.

Hot tip: One often-overlooked aspect of battery life in hearing aids is that, just like your smartphone, the rechargeable battery's efficiency decreases over time. All lithium-ion batteries tend to lose about 10-15% of their capacity per year, meaning by year 5, you may only get half the battery life as when they were new. Some experienced hearing aid users request a battery replacement and device refurbishment just prior to the expiration of the manufacturer's warranty (there is usually a charge for this refurbishment) to further extend the hearing aid's service life beyond the typical 5-year mark.

Tap Control (Micro RIE 60S only)

On the Micro RIE 60S rechargeable model, Jabra employs an accelerometer that detects when you double-tap the hearing aid (or the area of your ear near it). This tap gesture can be used to execute certain commands. By default, a double tap answers an incoming phone call or ends the call you’re on—effectively acting like the “hook” button on a headset. This means when your phone rings, you don’t have to dig it out or press any tiny button on the aid; you just tap your ear twice, and you’re connected.

One thing to keep in mind: tap sensitivity can sometimes require some getting used to. However, most users get the hang of it after a few tries. You also want to avoid accidental activations (like if you knock into something or pat your head); the aids have some logic to prevent false triggers, but it’s not foolproof.

It’s also noteworthy that the RIE 62 (battery model) does not have tap control. So if tap control appeals to you, lean toward the 60S rechargeable. Otherwise, you’ll be using the physical button on the RIE 62 for similar functions.

A Third Microphone: The M&RIE (Microphone & Receiver-In-Ear) Option

The Jabra Enhance Pro 30 supports GN’s signature M&RIE feature, which stands for Microphone and Receiver-In-Ear. This design, unique to GN hearing aids, places a third microphone inside your ear canal, integrated into the receiver (speaker) unit that sits in your ear. Why do this? Because your outer ear (pinna) and ear canal naturally shape sound in a way that helps your brain localize where sounds come from and enhance sound quality. This is known as the pinna effect. Traditional hearing aids, which use microphones located on top of the ear, miss out on the pinna effect. M&RIE attempts to restore that by capturing the natural sound at the ear canal.

It should be noted that adding a microphone to a receiver will naturally increase its size, making it less comfortable. Also, because the microphone is close to where sound is delivered to the ear, the M&RIE system may be more prone to feedback—the annoying squeal or squelch sometimes heard with amplified systems. As such, if you have small or narrow ear canals, your ear may not be able to accommodate the M&RIE receiver. Your degree of hearing loss may also limit its use. ReSound notes a fitting range of up to 80 dB through 3000 Hz, which can still accommodate a wide range of hearing losses, but your fitting and hearing aid programming will also play a role.

Based on comments from both users and providers, we believe M&RIE is a brilliant idea, but it is definitely not for everyone. Your hearing provider can help you determine if this technology is a good fit for you or not.

What Are Real Users Saying about Jabra Enhance Pro 30?

Although the Jabra Enhance Pro 30 hearing aids have not been available for long, initial reports from real users on the HearingTracker Forum have been positive.

Here are comments from Forum member Billy_in_Oregon on May 17, 2025:

I just picked up some demo Jabra 30s this week from Costco. I had tried the 20s (OK, but not great) and then the Rexton Reaches (which were a real disappointment for me). My acid test of the 30s was go to a very noisy restaurant/bar and have a conversation with my wife. Dialing in the noise reduction on the app really suppressed a lot of the restaurant background noise (it was almost like the noise cancelling experience on my Apple Pro Airbuds). But I was still having trouble understanding my wife sitting across the table from me. I bumped up the gain, but that still didn’t help. I then toggled on speech clarity in the app and her voice jumped out at me over all the remaining noise.

I am really impressed with the 30s so far. The clarity of speech is superb and the Jabra app has all the features I want so I can tweak my listening experiences. I am getting a little feedback on one ear if I cup my ear with my hand, so I will see what the audiologist has to say when I see her next. I just wish that Jabra would make some sleeve-shaped domes like those from Rexton and offer a smaller charging case like Rexton’s case. None of the Jabra domes (open, closed, power, tulip) are as comfortable as the Rexton sleeve domes—at least for my ears.

We've seen this comment about discomfort with Jabra domes previously. If you experience this, be sure to tell your hearing provider. While any type of hearing aid coupling takes some time to get used to, specialized domes and custom earmolds are available that can alleviate discomfort, and they can add significant acoustic benefits, as well.

Writes Portsample on May 14, 2025:

Okay. I have been in my Jabra Enhance Pro 30s for two weeks now. I am happy with the hardware and the service that I received from Costco in Anchorage. These units replaced Jabra Enhance 500 HAs that I’d had for one month and then returned. Never had HAs prior to that...

I am impressed with the Pro 30/Vivia 9 hardware. I spend nearly all of my day in “All-Around” mode at 40% volume (just below where background hiss starts). This is adequate for providing help with casual conversation. I used “Hear-In-Noise” at a lecture in a large auditorium a few nights ago and found that the added AI made the speaker’s words and articulations clearer than when in “All-Around” mode. I have fairly significant tinnitus so listening to speech is a matter of sorting the speaker’s articulations from my normal internal cacophony of whistles, trills, and other moderate to high frequency sounds that define this condition.

Available Accessories for the Enhance Pro 30 Line

Another strong point of Jabra/GN hearing aids is the rich array of optional accessories that can expand the functionality of your hearing aids. The Jabra Enhance Pro 30 is compatible with the same wireless accessories that work with ReSound hearing aids. Here are the main ones to know:

• Multi Mic / Multi-Mic+: This is a small remote microphone that you can give to someone or place on a table. The mic will pick up the speaker’s voice or group discussion and stream it directly into your hearing aids. The Multi Mic also has a line-in jack, so you can plug it into a music player or computer and stream audio to your aids. There’s even a telecoil built into the Multi Mic accessory, so it can pick up loop systems and then send the sound to your hearing aids.
• TV Streamer+: This is a little box connects to your TV’s audio output and broadcast audio directly to your Enhance Pro hearing aids with high sound quality. You can mix the streamed TV audio with environmental sounds or choose to focus solely on the stream.
• Remote Control: For those who don’t want to use a smartphone app, GN offers a small handheld remote control with buttons to adjust volume and change programs on your hearing aids.
• Phone Clip+: This is a clip-on Bluetooth accessory that serves two purposes: 1) it can act as a remote microphone by clipping it to someone’s shirt/blouse, and their voice will stream to your ears (similar to the Multi Mic, but more intended for one-on-one conversation on the go), and 2) it functions as a Bluetooth transmitter for phones that don’t support direct hearing aid streaming. For example, if you have an old flip phone or a work laptop that isn’t compatible, you pair the Phone Clip+ to that device like a headset, and it will route the audio to your hearing aids.

These accessories do cost extra (prices can range roughly from $150 to $300 each, depending on the item). While not everyone will need an accessory, they can greatly enhance specific listening situations, and we particularly like the functionality of the Multi-Mic+.

Final Verdict

The Jabra Enhance Pro 30 offers a compelling mix of performance and value: high-end hearing help for under $2,000. If you’re someone who has trouble hearing in noisy places or you’ve been holding out for more innovation in hearing aids, the Pro 30 is worth a close look.

That said, consider your personal needs when deciding. If you have a specific form factor in mind (e.g., an in-the-canal custom model for cosmetic reasons) or want other hearing aid features, you'll be looking at the older Pro 20 customs or another brand like Rexton, Sennheiser, or Philips. Additionally, if your hearing loss is more severe, complex, and/or tinnitus relief features are a priority, we recommend exploring options outside of Costco, such as an audiology clinic that adheres to best practices, which can provide more specialized care.

As with any Costco hearing aid, remember that while the retailer's pricing is excellent, the experience of getting hearing aids through a warehouse club can be different from a private clinic. Costco offers licensed hearing aid professionals and generally good service, but the providers are often very busy; appointments may be shorter or less frequent than those at an independent hearing care office.

We think for first-time hearing aid buyers in particular, the Enhance Pro 30 is an outstanding choice because it doesn’t compromise: you’re getting premium tech at a cost-effective price, and it’s future-proof (with Auracast, etc.) for years to come. Just be sure to take advantage of the app and follow-up visits to fine-tune them; the best hearing aid is one that’s properly fitted and adjusted to your specific needs and lifestyle.

Correction: An earlier version of this article incorrectly stated that the Enhance Pro 30 was also available in a smaller size-312 disposable battery. The editor apologizes for the error.