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Costco Hearing Aids in 2024 - Models, Features, Prices, and Reviews

Costco uses its volume buying and distribution clout to offer lower prices for hearing aids than many private hearing aid practices.
Costco Hearing Aid Centers

The ever recognizable Costco store front.

Costco’s hearing aid centers have been one of the biggest success stories in the hearing aid industry over the past decade. From 2011 to 2017, sales at Costco hearing centers grew at approximately 20% per year, and Costco has now emerged as the nation's leading hearing aid retailer, making up an estimated 15% of the US retail market in 2023. That suggests only the Department of Veterans Affairs (VA) dispenses more hearing aids in the United States.

In addition to offering the convenience of buying your hearing aids and having them serviced at a store you visit frequently, Costco uses its volume buying and distribution clout to offer lower prices for hearing aids than many private hearing aid practices. But remember, you have to join as a regular Costco Wholesale warehouse club member to buy and get service from its hearing aid centers. Memberships start at $60 per year.

What’s Costco’s secret?

Costco's secret sauce is the combination of low, low prices for high-quality name-brand prescription hearing aids and consistently good service in its hearing centers. Costco stays ahead of the pack by performing sound verification on every hearing aid fitted (common at top-quality hearing clinics) and by offering competitive return policies and product warranties.

If you’re holding back from getting help due to hearing aid sticker shock, read on to determine if Costco is right for you. Costco is a great option for many, but there are some people who are not as well-suited to the sales model.

Name-brand prescription hearing aids

Costco sells hearing aids manufactured by leading global hearing aid companies. It currently offers models from Rexton,  Philips, and Jabra, all top-name brands. Click on the links below to jump to summaries of the three brands later in the story.

What about Costco's Kirkland house brand? Until recently, Costco sold the very popular Kirkland Signature KS10 hearing aid manufactured by Sonova, the world's largest hearing aid manufacturer. In a 2022 survey fielded by Consumer Reports, the KS10's were the top choice among Costco customers. But in October 2022, Sonova withdrew all its products from Costco, including its line of Phonak Brio hearing aids, so the Kirkland hearing aid brand is currently not for sale (see more details at the end of this story).

Over-the-counter (OTC) hearing aids

Costco's success selling prescription hearing aids staffed by hearing care professionals in its clinics led many to questioned if it would ever also offer off-the-shelf OTC hearing aids. In April 2023 Costco provided the answer when it began to stock its first OTC hearing aids, the Lexie B2 Powered by Bose. Priced at $980 and available online or in the store, the OTC hearing aids are less expensive but don't come with the professional support offered by the in-store Costco hearing centers.

The Lexie hearing aids are currently the only OTC hearing aids offered by Costco. Unlike the prescription hearing aids sold in its hearing centers, Costco does not offer in-store support for the OTC hearing aids. Customers instead depend on Lexie's do-it-yourself self-fitting app and online support from the manufacturer.

Lower prices may come with tradeoffs

Costco uses its volume buying and distribution clout to offer lower prices for hearing aids than most national chains and private hearing aid practices. It also has substantial advantages when it comes to not having to shoulder the same marketing and overhead costs as private practices or clinics—enabling Costco to discount hearing aids steeply. For example, Costco employs a shop-in-shop model, which minimizes overheads like rent vs. traditional brick-and-mortar clinics.

Apples-to-apples price comparisons can be difficult, but for many comparable quality hearing aids, you can easily save $1,000 or more buying from Costco instead of an independent provider. (In the Costco examples below, we've linked to pages that give average prices for comparable models sold by independent providers.)

At the same time, however, bear in mind that the lower prices come with some important tradeoffs:

  • You have to join as a regular Costco Wholesale warehouse club member, starting at $60 per year, to buy and get service from its hearing aid centers.
  • Costco doesn’t always carry the latest and greatest versions of name-brand hearing aids, because manufacturers usually provide them first to private audiology practices.
  • While Costco generally gets decent grades for dependable service, it’s less likely you’ll have your hearing aids fitted by a doctor of audiology than by a state-licensed hearing aid dispenser with fewer years of schooling.
  • Costco lists “starting-at” prices for the three brands of hearing aids it offers, it cautions that prices can vary by state.
  • Prices also vary by the model you order and additional services you may require. A visit to your local Costco store will give you exact pricing for the models that interest you.

Two additional notes: 1) Costco dispensers generally don’t have as much time for patients or “skin in the game” as might a typical owner or partner in a private practice, and 2) the “Costco dispensing model” is geared more toward higher volume than comprehensive hearing care. People with more complex/severe hearing losses will benefit from the specialized diagnostics and individualized attention (i.e., numerous follow-up visits, assistive technologies, aural rehab, tinnitus treatments, etc.) offered by audiology practices.

In-store service

Despite the tradeoffs, loyal Costco customers appreciate a selling model geared toward customer convenience. You can make an appointment to schedule a free hearing test at one of Costco’s fully equipped hearing centers, typically staffed by a state-licensed hearing aid dispenser or (less commonly) an audiologist. Because your provider works on salary, not commission, you won't have to worry much about a high-pressure sales pitch.

Costco Hearing Aid Center

Costco is known for consistent design and layout across its network of international 849 bulk-buy warehouses. This Costco Hearing Aid Center in New Zealand looks identical to the Centers in the United States, and sells the same hearing aid models.

And if you’re worried that your test will be compromised by the din of shoppers in Costco’s large warehouse space, don’t be. Each hearing center has a sound-proofed booth designed to provide optimal conditions for hearing tests. Here's what to expect:

  • The initial hearing evaluation takes about one-and-a-half hours. After filling out a four-page intake form describing your general health, your self-perceived hearing status, and your previous experience with hearing aids (if any), you’ll take a hearing test in the sound booth. Your provider will administer the test and recommend the hearing aids that best suit your hearing needs.
  • The hearing test is free—you can take a copy of the test home with you—and you only pay when you place an order for new hearing aids. And if you need to be fitted with a custom earmold or in-the-ear style hearing aid, the provider will take molds of your ears using earmold impression material. These will be used to manufacture your hearing aids.
  • When your hearing aids are ready, you’ll return for a fitting appointment, where your new hearing aids will be programmed to your personal hearing-loss profile using real-ear measurements. Costco offers extended free follow-up appointments for the lifetime of the hearing aids, free hearing-aid cleanings, free check-ups, and free programming adjustments.
  • Costco hearing aids come with a 6-month trial period which, as far as we know, is the longest trial period available in hearing care.

The purchase price of all hearing aids includes standard three-year manufacturers' warranties covering any repairs that may be required, including replacement of your hearing aid if necessary. And Costco offers a two-year loss-and-damage warranty, with no deductible cost, to replace up to one hearing aid per ear during the warranty period.

A range of styles and prices

Costco hearing aids come in all form factors, including open-fit behind-the-ear (BTE), custom BTE, receiver-in-the-canal (RIC), and custom in-the-ear (ITE). They also come with a range of up-to-date features, including rechargeability, advanced directional noise suppression, and Bluetooth connectivity enabling wireless audio streaming.

Wireless accessories are also available, such as the popular audio transmitters that broadcast audio directly to your hearing aids for assistance hearing in background noise. Accessories cost extra, as do earmolds for custom in-the-ear styles.

Following are summaries of the products available from each brand.

Jabra hearing aids from Costco

Costco sells Jabra Enhance Pro 20 receiver-in-ear (also known as receiver-in-canal or RIC) hearing aids starting at $1,599.99 a pair. Jabra built a strong consumer brand name producing wireless earbuds and office headsets before parent company GN Store Nord A/S (based in Denmark) moved it into the hearing health space with Jabra Enhance Pro 10 hearing aids in spring 2023, which were offered exclusively to Costco members. These hearing aids were based on technology found in GN ReSound's successful Omnia hearing aid line.

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Not long after the introduction of the Pro 10 in Costco, GN introduced the Jabra Enhance Pro 20 RIE hearing aids in November 2023, which look a lot like the ReSound Nexia—the very latest flagship line from ReSound. Both the Pro 10 and Pro 20 RIEs offer ReSound’s latest Microphone & Receiver-In-Ear ("M&RIE") technology to provide more natural sound, rechargeable form factors, and the same suite of apps and wireless accessories. But according to HearingTracker's latest pricing data, premium ReSound hearing aids sold by private practices can cost $4,500 to $6,700 per pair.

Jabra Enhance Pro Hearing Aids and Standard Charger

Jabra Enhance Pro 20 Hearing Aid with Enhance Pro app.

The key technology behind these hearing aids is their 360 All-Around advanced sound processing, featuring directional microphones for a better understanding of speech in noise and automatic adjustments that optimize program settings when in dynamic sound environments. They also have impulse noise reduction for guarding against annoying sudden sounds and an advanced Music Mode.

Jabra Enhance Pro 20 rechargeable hearing aids contain built-in lithium-ion rechargeable batteries and come with a charger included in the purchase price. The big improvement over the Pro 10 line is that the Pro 20 micro-RIE is significantly smaller—in fact, it's the smallest RIE offered at Costco—and it also comes with Auracast, a new Bluetooth steaming and transmitting technology we think will ultimately revolutionize large-area communications. The micro RIE also has tap controls for answering the phone: simply tap on your ear twice to accept and receive a call.

There is also a slightly larger battery-powered Pro 20 model that does not feature tap controls but does have a telecoil, in addition to Auracast technology, for listening where induction loop systems are available.

These aids are expected to get a full day of battery life (about 24-30 hours) on a single 3-hour charge with the rechargeable models, and you can also opt for a Premium Charger case with 3 extra charges for on-the-go power without being connected to a power source. You'll get about 7-10 days of battery life with the battery-powered models.

These aids also offer ReSound’s popular made-for-iPhone (MFi) and Android ASHA wireless audio streaming technologies that let you use your hearing aids for stereo headphone streaming with compatible iOS® and Android™ devices. This includes connection with a wide range of wireless accessories, and hands-free calling with iPhones and iPads (iPhone 11 or later; see Costco's page for iPad compatibility).

Along with the push-button controls on the hearing aid, the Enhance Pro app allows you to control the hearing aids from your Samsung Galaxy phone, your iPhone, or even your Apple Watch. The app also offers two convenient ways to connect with your hearing care professional: 1) Live Assist gives you face-to-face video on your phone similar to a FaceTime or Zoom conference, and 2) You can request adjustments to your hearing aids via remote fine-tuning.

Costco Jabra Enhance Pro 10 Accessories App

The Jabra Enhance Pro 20 product line has different charger options and wireless accessories like remote microphones and a TV streamer (left). The Enhance Pro app (right) allows for control of the hearing aids and options for remote adjustments and video calls with the hearing care professional.

Jabra Enhance Pro 20 is currently available only in the RIE style; however, other hearing aid styles, including custom in-ear aids, are available in the Pro 10 line.

In addition to its professionally dispensed Pro line at Costco, GN also offers its Jabra Enhance Select through its online retail website and Jabra Enhance Plus OTC hearing aids in stores like Best Buy and Walmart. HearingTracker summarizes the company's complete offerings on the Jabra Enhance Hearing Aids brand page.

Philips hearing aids from Costco

When top-five hearing aid manufacturer Demant forged a partnership with Philips in the spring of 2019 to produce HearLink hearing aids under the Philips brand, people wondered how the global consumer electronics giant would distribute the high-end products. They quickly got their answer when Costco started to sell Philips HearLink hearing aids in its hearing aid centers, now priced starting at $1,499.99 per pair.

Philips HearLink 2nd Gen

The 2nd generation of Costco's Philips HearLink hearing aids

Demant is one of the world's top five hearing aid manufacturers, and its Oticon Intent, Oticon Real, Oticon More, and Oticon Own hearing aids are among the best in the world. The Philips HearLink rechargeable hearing aids take advantage of Demant's advanced technologies and come in a range of styles and feature sets.

Costco's new, high-performance HearLink 9040 hearing aids come in six colors and four different styles, including a rechargeable mini Receiver-in-Canal (RIC) and mini Behind-the-Ear (BTE) hearing aid or a version that uses a size 312 disposable battery. Custom in-ear products are available in the Philips HearLink 9030 line and include In-the-Ear (ITE), In-the-Canal (ITC), Completely-in-Canal (CIC), and Invisible-in-Canal (IIC) models.

With the new SoundProtect feature, HearLink 9040 aids are designed to automatically reduce unwanted sudden loud noises, as well as the impact of wind and handling noise—like when you put on or adjust the device, or have a cap or scarf rub against it.

HearLink models are Made for iPhone, providing wireless hands-free audio streaming from your iPhone, iPad, and iPod, and support direct Android audio streaming through Android ASHA (for Android, you hear the conversation through the hearing aids but must talk into the phone receiver to be heard by the other party). They also feature multichannel directional microphones and active noise management responding to changes in your listening environment.

While Costco prices the Hearlink hearing aids starting at $1,599 a pair, the Oticon products available from independent providers cost more than $5,000 a pair, according to HearingTracker's latest product data.

The SoundMap 2 sound processing software in Philips’ HearLink 9040 hearing aids benefits from Demant’s “AI Sound” and “BrainHearing” technologies and is designed to improve your ability to understand speech in noisy settings. Philips claims that SoundMap 2 removes noise efficiently across 24 frequency bands to “create a superb sound quality.”

HearingTracker Audiologist Matthew Allsop provides a comprehensive overview of the Philips 9040 hearing aids in this video. Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

With its new HearLink 9040 series, Costco also came out with a new HearLink 2 app that lets you use your smartphone to change listening programs, adjust volume, mute your hearing aids, activate streaming functions, and even locate your hearing aids when you can’t find them. It also enables remote fitting so you can receive programming adjustments outside the clinic.

Utilizing Philips’ SoundTie 2 technology, Costco Hearing Centers offer wireless accessories, including a Philips AudioClip that streams calls from your Bluetooth-enabled Android smartphone to your hearing aids; a Philips TV adapter that transmits wireless audio directly from the TV to your hearing aids; and a Philips Remote Control which can be used to control volume and program settings and is small enough to carry in your pocket or purse.

HearLink rechargeable hearing aids now come with the Premium charger that has an internal battery that recharges the hearing aids 3 times. The aids also have a telecoil and are IP68 rated, which is the "gold standard" for hearing aid dust and moisture protection.

The previous Philips 9030 HearLink hearing aids were often compared to Demant’s Bernafon Alpha hearing aids. Some have even speculated that the Alpha wasn’t released in the USA due to being rebranded as a Philips product—and Alpha was often compared to Oticon More. It stands to reason that the latest HearLink 9040 hearing aids are based on technology found in the Oticon Real flagship products, and we'll almost certainly see these being soon replaced by Oticon Intent's features. The bottom line is Philips hearing aids borrow heavily from world-class Oticon and Bernafon hearing technology.

The competition is hot for the best Costco hearing aid of 2024. In this video HearingTracker audiologist Matthew Allsop runs though the pros and cons of each.

Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

Rexton hearing aids from Costco

Costo features Rexton’s BiCore line of premium hearing aids at prices starting at $1,499.99 a pair, as well as its slightly older M-Core products. Rexton is a brand manufactured by WS Audiology, one of the world’s largest hearing aid manufacturers.

The Rexton BiCore hearing aids utilize technology closely resembling that of WS Audiology's Signia brand of hearing aids, specifically the Signia Pure AX. But Signia models usually cost from $3,000 to more than $5,000 per pair at other clinics and outlets.

Rexton promotes BiCore's rugged design as "our toughest hearing aid yet." Both BiCore and M-Core hearing aids feature rechargeability and wireless technology, including Made-for-iPhone connectivity, direct Bluetooth streaming to ASHA-enabled Android phones, and wireless accessories. These hearing aids—which were among the first to use onboard motion sensors for detecting your movements in real-time—automatically recognize and adapt to different hearing situations.

Costco Rexton M-Core Hearing Aids

Rexton BiCore hearing aid.

BiCore, Rexton’s latest sound processing technology, splits the sound captured by bidirectional microphones into two independent audio tracks. Speech directed at the hearing aid user is then processed separately from other environmental sounds. This provides processing that gives maximum speech intelligibility while keeping you attuned to the other sounds in your environment.

Rexton hearing aids at Costco are available in multiple form factors, including rechargeable or battery-powered receiver-in-canal (RIC) and traditional behind-the-ear (BTE) models, as well as a small instant-fit completely-in-canal (CIC) model. (Although several hearing-related websites report that Costco offers Rexton's slim-line RIC model, which is similar to the Signia Styletto, this is not the case.)

Costco's flagship Rexton product, BiCore R-Li, is equipped with Rexton’s Speech Preservation Technology, ultra-fast synchronization (BiCore), an optional telecoil (T), and a new analog-to-digital converter that supports audio input of up to 117 dB, meaning it can handle loud sounds without distortion.

Rexton Wireless Hearing Aid Accessories

Rexton's Smart TV Transmitter, Smart Mic, and Smart Key remote control (not shown to size).

Rexton hearing aids can also connect to TVs and other Bluetooth-enabled devices via accessories. The Rexton Smart Transmitter 2.4 streams TV wirelessly to both hearing aids, the Rexton Smart Mic provides hands-free streaming of phone calls and media, and the Rexton Smart Key is a small remote control that can be carried in your pocket.

Finally, a Rexton App lets you use your smartphone as a remote controller to adjust hearing aid volume and program settings, and to manage connections with Bluetooth devices.

Lexie B2 OTC hearing aids from Costco

Lexie B2 Powered by Bose hearing aids are the first-ever OTC hearing aids offered by Costco. The Lexie hearing aids have been advertised on Costco's website for $980, which is a $20 discount compared to the Lexie website. Unlike the prescription hearing aids sold in its hearing centers, Costco does not offer in-store support for the OTC hearing aids, but Lexie offers extensive online tele-health support from its own staff of hearing health professionals.

Lexie Powered by Bose

3.5 stars stars
3 reviews

Listed prices are for a pair of hearing aids in US dollars unless otherwise specified. Prices may change over time, and may vary by region.

Busy Café
With device
Quiet Office
With device

The Lexie B2 hearing aids are self-fitting and self-tuning, with an app that enables customization so you can hear better in a variety of settings. They are also rechargeable, providing up to 18 hours of use per charge. And multiple sizes of eartips and a fitting tool are included.

Lexie B2 wearers with iPhones (iOS 13 or later) can conduct voice calls via Bluetooth using their aids for added convenience. However, hands-free calling is not available yet; in other words, users will be able to receive audio from their iPhones, but they'll still need to speak into the receiver to be heard by the person on the line.

The B2 is a receiver-in-canal (RIC) hearing aid that offers good sound quality, on-device volume control, directional microphones, noise reduction, and smartphone app control to customize the device for individual users. While they use Bluetooth wireless technology to connect with the Lexie app and stream phone calls, they are not yet designed for high-quality streaming of music or other audio from smartphones (i.e., you can listen to music, but the sound quality isn't that great).

HearingTracker Audiologist Matthew Allsop reviews the Lexie B2 Powered by Bose OTC hearing aid. Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

Things to consider when you shop for Costco hearing aids

Buying hearing aids can be very confusing, especially if you’ve never worn them before. There will be plenty of options to consider, even after you’ve chosen a brand and general feature set that you’re comfortable with. Your overall costs will vary depending on which models, features, and accessories you buy. Here are a few things to ask about at Costco:

  • Price: The Costco website lists “starting at” prices for most of its prescription hearing aids, but pay close attention to the fine print. Most price listings have notes at the bottom of the page that say “Prices may vary by state.” And different model versions with varying optional features, such as rechargeable batteries, may also carry different prices. For instance, a custom hearing aid model requiring an ear mold impression usually costs about $100 more than the same hearing aid with an open-fit design. You will also pay extra for accessories.
  • Warranties: The purchase price of all Costco prescription hearing aids includes a standard three-year warranty covering any repairs that may be required, including replacement of your hearing aid if necessary. They also come with a two-year loss-and-damage warranty, with no deductible cost, to replace up to one hearing aid per ear during the warranty period. Those warranties are as good as those offered by most name-brand hearing aid makers, if not better. Costco says the warranties are one of the benefits you get from your Costco Wholesale membership.
  • Batteries: Disposable hearing aid batteries can cost a hundred dollars a year or more. Costco will send you home with new batteries in your hearing aids, but no extras. However, you can buy a 40-pack of Varta zinc-air disposable hearing aid batteries at Costco for $8.29, which is a great deal compared with what you pay for batteries at CVS or Walgreens.
  • Accessories: Remote microphones, TV audio streamers, remote controllers and other accessories are available with most of the hearing aids Costco offers. Prices for the accessories can vary, so be sure to find out the total cost of your purchase including any options you may want.
  • Smartphone apps: Most hearing aids now come with dedicated smartphone apps that can be downloaded for free from the manufacturers’ website or from an app store. The apps can be used to change volume, switch program settings, manage accessory connections, and control the hearing aids in other ways. And if your hearing aids are Bluetooth-compatible, the apps will help you pair your hearing aids with compatible devices.

What’s the net when considering Costco for your hearing aids? Even with costs for extras, you can expect to pay less than at a private audiology practice. You can also expect to get ongoing service and support from licensed hearing aid professionals. And you can expect a good selection of high-performance products with plenty of accessories and connectivity options.

But if you’re in the market for the latest and greatest premium models from the top hearing aid brands, or if you want personal attention from a doctor of audiology, an independent provider may be better suited to your needs.

What do Costco's customers say?

At the HearingTracker Hearing Loss Forum, an online community for new and experienced users of hearing aids, there are literally hundreds of posts on the Costco experience. For example, in February 2023, members of our HearingTracker Forum community were among the first to report that the new Philips HearLink 9040 hearing aids will soon be available in Costco hearing centers.

No matter what kinds of hearing aids you are considering, it's worth spending time on our Forum. You will get up close and personal with hundreds of other hearing aid users' experiences, both pro and con. And if you have thoughts to add, it's easy to sign up and start contributing your own comments to the community.

Pros and cons of buying hearing aids at Costco

In the video below, audiologist-vlogger “Dr Cliff” Olson, AuD, says the pros of buying at Costco include great hearing aids at great prices, fitted with REMs. One often-mentioned con, according to Dr Cliff, is long wait times for some appointments at some Costcos. Costco also does not offer hearing aid loaners, so if your hearing aid needs to go to the repair facility, you may be without a hearing aid for a while. He also noted potentially questionable expertise when it comes to performing REMs testing.

Dr Cliff Olson, founder of Applied Hearing Solutions in Phoenix Arizona, discusses a few reasons why he LOVES that Costco Sells Hearing Aids and a few reasons he doesn't. Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

(NOTE: At the time Dr. Cliff did his review, Costco “locked” its hearing aids. Locked hearing aids are programmable only at the point of purchase, preventing you from taking them to a private audiologist for programming updates. But in 2022, Costco’s US Operations team told HearingTracker that all new Costco hearing aids would be unlocked, enabling you to have them programmed by an independent audiologist if you want.)

Competition from low-cost OTC hearing aids

The Costco hearing aid juggernaut doesn't show signs of slowing down any time soon. HearingTracker estimates Costco dispenses around 620,000 hearing aids per year, accounting for nearly 15% of all units sold in the U.S. retail market during 2023. That means Costco is the second-largest distributor of hearing aids in the United States behind only the Department of Veterans Affairs.

But competition from affordable over-the-counter (OTC) hearing aids is coming. When the FDA approved the online sale of low-cost OTC hearing aids in 2022, it paved the way for dozens of new companies marketing high-quality non-prescription hearing aids at prices even lower than Costco's. "Self-fitting" OTC hearing aids allow you to program them to fit your own hearing loss. By cutting out programming assistance from hearing professionals, they can charge substantially lower prices than Costco or private audiologist practices.

The Lexie B2 hearing aids that Costco is now stocking were among the first OTC hearing aids that hit the market in early 2023. It's too early to know if the lower-priced Lexie hearing aids, or the many additional OTC hearing aids available through other channels in 2023, will impact sales of the prescription hearing aids sold in the Costco hearing centers.

If you're considering Costco as a way to pay less for a pair of quality hearing aids, be sure to continue checking back in at HearingTracker. You will find updates and comparisons on how the new OTC hearing aids may compete on price and performance with Costco's and other providers' prescription hearing aids.

Competition from Sam's Club

Sam's Club hearing aids are provided through Lucid Hearing Centers in an estimated 450 Sam's Club stores throughout the United States. These centers are staffed by licensed hearing care professionals employed by Lucid Hearing who will custom-fit prescription hearing aids for about $1,300 to $5,000.

Overall, you may be able to get hearing aids at Sam's Club for about the same or even less than Costco, but this comes with some tradeoffs. Their selection is restricted to one company (Lucid) and—although Lucid generally makes good-quality devices—they may not have all the bells and whistles found in the global hearing aid brands (e.g., AI, motion sensors, a range of rechargeability and accessories options, etc). Additionally, Sam's Club hearing aids, unlike Costco's, are locked, meaning you cannot get them reprogrammed or serviced by a hearing care professional outside of the Sam's Club or Lucid Hearing Centers network.

We think Sam's Club is a good option if don’t know whether to choose OTC or prescription hearing aids. Lucid makes a good selection of OTC hearing aids, like Engage, priced between $200 to $800. Sam's provides the added option of allowing you to get professional programming of these devices for $198—essentially transforming them into prescription hearing aids. Additionally, if you wish to return your OTC hearing aids within the trial period, you can choose to upgrade to prescription hearing aids instead.

HearingTracker reported on October 5, 2022 that Costco hit the pause button on sales of the KS10 hearing aid, making this model unavailable. The KS10, which was made by the world's largest hearing aid manufacturer Sonova, appeared to have experienced an increase in problems related to recharging, although people close to the situation contend the incidence of these problems did not rise substantially above industry norms for lithium-ion rechargeable hearing aids.

Then, on November 21, 2022, HearingTracker  broke the news that Sonova had decided to discontinue sales of all products to Costco, citing “the decision to focus the distribution of our Phonak brand with strategic channels and eliminate our offering in certain large retail chains.”

That means, at this writing, you cannot purchase the Costco KS10 or the Phonak Brio 4 and Brio 5 models also previously sold by Costco. If you've been fitted with the KS10 or Brio products, you will still be able to receive all services and support associated with the hearing aids from Costco hearing care professionals.

HearingTracker Audiologist breaks the news about Sonova discontinuing its distribution of Phonak products to Costco. Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.


Editor in Chief

Karl Strom is the editor-in-chief of HearingTracker. He was a founding editor of The Hearing Review and has covered the hearing aid industry for over 30 years. 

Abram Bailey Aud

Founder and President

Dr. Bailey is a leading expert on consumer technology in the audiology industry. He is a staunch advocate for patient-centered hearing care and audiological best practices, and welcomes any technological innovation that improves access to quality hearing outcomes. Dr. Bailey holds an Au.D. from Vanderbilt University Medical Center.

Richie D

A couple of questions:

1) are these the only hearing aids Costco is offering as of April, 2023?

2) Most important to me: do any of these hearing aids connect to random Bluetooth devices (i.e., a TV or computer), like $20 BT earbuds do, without the need for an expensive proprietary barnacle?

Abram Bailey, AuD

1) Yes, with the exception that Costco has recently updated the Philips line to 9040. You can read about that in our forum and you should expect this page to be updated very very soon.

2) Currently only Phonak and select other Sonova products support this kind of connectivity. All other manf's only support MFi and ASHA without an accessory.


Have lost hearing in one ear (-25 db or so). Other ear is normal for age.

Thus I have trouble in noisy environments and in direction finding.


Peter P

Whether or not a Costco has an Audiologist on staff is not really relevant. From my experience, an Audiologist is not necessarily better at fitting and configuring today's very complex hearing aids. Location definitely matters, but in California, licensed hearing aid fitters (technicians) have very stringent requirements for education and training. The local hearing aid practice that I used for many years was owned by an AuD with a couple of fitters also on staff.

An AuD should absolutely be consulted when you first want to determine the cause of your hearing problems and what can be done. But once hearing aids are the chosen path forward, the hearing techs ended up being much better at actually setting up my hearing aids because that is all they do. An AuD is a doctor and need to deal with and know a lot more than just setting up the hearing aids.

Modern hearing aids have become very complex and this complexity increases as new models are produced every couple of years. I think it's a lot harder for an AuD to keep up with these changes than a licensed fitter who basically has more time to devote to this task.

Carolyn O

REGARDING: "An AuD is a doctor and need to deal with and know a lot more than just setting up the hearing aids."

MY COMMENT: I do not believe audiologists are medical doctors, correct?


Which one help with ringing and cricket sounds in ears ?


Of course pricing changed right when this published!

Rexton and Philips are now $1,499.99 for a pair of rechargeable RICS including charger (Rexton includes travel AND regular.)

Jabra is $1,699.99 with travel charger included.

ALso, Costo does have loaner hearing aids. But a limited supply means not everyone can always count on getting them.

Abram Bailey, AuD

Got that updated, thanks for letting us know :)


Do Costco (US) and Costco (Canada) sell the same product lines and services? Do your commenters observe any differences in quality/service?

Berl K

This article indicates that Costco provides CIC versions of each of the 3 providers, but neglects to mention that the features are completely different. It seems to be VERY hard to find comparisons of even a fact sheet on the three CICs they offer. The COSTCO audiologist (yes he is a VERY experienced audiologist) I talked to told me that CIC spec sheets are not provided to the COSTCO stores and that they sell very few CICs. No wonder since there's not much info about them available. I've tried calling the 3 vendors myself, but ran into brick walls.

One example of the confusion surrounding the CICs is that Rexton's model is "instant fit," not requiring an ear mold. But the cost is the same as the Jabra and the Phillips CICs (around $2000). So it makes me wonder if this Rexton is any better than the self-fit OTC Sony CIC (the CRE-C10 model), which sells for $900 (as of Feb 2024). A little hunting suggests that the SONY might be manufactured by the same company as the Rexton, so it may actually be the same device.

Old Guy #1

First, this is a fantastic article! Very nicely done. I have a question about the Jabra hearing aids. I have the Kirkland KS7 and KS10 hearing aids. Recently I tried the Jabra Pro Enhance 20. All of these were purchased at the same Costco store 2-3 years apart. After a month with the Jabras I was not impressed with the streaming sound quality compared to the KS10s, so after giving the audiologist an opportunity to tune the streaming without success, I decided to return them. The audiologist was pretty put-out by my choice and made a big deal about how much work it would be to process the return. She also told me that since I took advantage of the 180 day return guarantee that I could never purchase another pair of hearing aids at this particular Costco store. Seems like that kind of thing should be written in the guarantee. I'm not going to keep anything that costs $1,600 when I don't find it superior to the one I already have. The difference in streaming quality was profound. If the Jabra has a properly set up streaming profile should it be close to the quality of the KS10? I'm wondering if it is the hearing aid or the familiarity with the device of the person setting them up? I watched the video you have posted above but there was no real discussion of the streaming quality that can be expected. Maybe someone with industry experience knows and can share, to help set an expectation for what a user will experience. Also, it could be a topic discussed along with the rest of the evaluation in the videos!


I'm in the market for my second pair of hearing aids. I currently have an older pair from Resound. I've read a lot about service from Costco vs independent audiologists but nowhere can I find the difference between Resound and Jabra aids themselves. This leads me to believe that Jabra pro 20 has lower quality components vs Resound Nexia but I can't confirm that. Does anyone know?

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