Jabra is arguably the most modern hearing aid brand. Their diverse range of hearing-enhancement products, sold under the Jabra Enhance banner, caters to a new breed of hearing aid consumers who want the latest and greatest in technology but prioritize convenience, transparency, and low cost.

For the more casual retail shopper, Jabra offers self-fitting over-the-counter (OTC) hearing aids, designed to resemble modern wireless earbuds, for $799 a pair. For those seeking a more personalized experience, Jabra sells premium, telehealth-fitted OTC hearing aids for $1,995 a pair. And for those who want a more traditional experience, Jabra also offers premium prescription hearing aids at Costco for $1,599 a pair.

Many people know Jabra as a large consumer electronics company that makes office headsets and wireless earbuds. Fewer people know that, since 2000, Jabra has been owned by GN Store Nord, one of the world's largest hearing aid manufacturers (known for their ReSound and Beltone brands). GN also owns e-gaming giant SteelSeries and military headset maker FalCom, so it draws its technology from a large pool of audio expertise and resources.

Under the parent brand of Jabra, GN sells hearing aids under three distinct sub-brands, each broadly catering to a different type of consumer:

  • Jabra Enhance Pro hearing aids are prescribed and dispensed in person by licensed hearing care providers exclusively at Costco hearing aid centers.
  • Jabra Enhance Select hearing aids are sold online through Jabra's website, and through retailers like Best Buy and Amazon. They are OTC hearing aids that always come with professional telehealth care from the Jabra Audiology Team.
  • Jabra Enhance Plus are earbud-style OTC hearing aids, sold in the same places as Enhance Select, but with much more limited telehealth support.

In-depth information about these product groups and their specific offerings can be obtained by clicking on the above-bolded links, and we briefly summarize each below.

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The key to understanding the different Jabra product groups is to see them as a gradient from a complete do-it-yourself OTC self-fitting approach (Plus) to professional hearing care (Pro), with your choice of anything in-between (Select). In this way, Jabra gives you as wide a selection of products and services as possible, depending on "where you are" in your hearing care journey.

Jabra gives you a lot of options for getting hearing help, depending on your wants and needs: If you have a mild-to-moderate hearing loss, you can buy an OTC hearing aid like the Jabra Enhance Plus or Select 50R at Best Buy or on Amazon; you can go online and get a Jabra Enhance Select aid with or without telecare assistance from a professional; or you can go to Costco and get in-person professional delivery of a Jabra Enhance Pro hearing aid. Note: The Enhance Select 50R, which does offer telecare support, is offered at the same large retail and online outlets as the Enhance Plus.
Jabra gives you a lot of options for getting hearing help, depending on your wants and needs: If you have a mild-to-moderate hearing loss, you can buy an OTC hearing aid like the Jabra Enhance Plus or Select 50R at Best Buy or on Amazon; you can go online and get a Jabra Enhance Select aid with or without telecare assistance from a professional; or you can go to Costco and get in-person professional delivery of a Jabra Enhance Pro hearing aid. Note: The Enhance Select 50R, which does offer telecare support, is offered at the same large retail and online outlets as the Enhance Plus.

What we love about Jabra Enhance

  • Award-Winning Quality
    Because the hearing aid technology comes from GN, Jabra Enhance hearing aids offer top-notch Bluetooth streaming, rechargeability, and technology for enhanced hearing in noise similar to ReSound.
  • Affordable
    High-quality hearing aids at varying technology and price points with competitive pricing and financing options.
  • Hearing aids for your situation
    The company gives you three ways to obtain hearing aids based on their needs and preferences: do-it-yourself, professional care, or a blend of both via telehealth.
  • Costco
    Jabra Enhance Pro, along with its Philips and Rexton competitors at Costco, offer exceptional value with highest-tech level models dispensed by licensed professionals at costs rarely seen anywhere else.
  • Good Connectivity
    Almost all models provide direct audio streaming for phone calls and/or music with both Apple
  • Comprehensive Bundle
    Online OTC hearing aids give tech-savvy folks what they need to succeed, including charger (or batteries), tutorials, a highly-rated smartphone app, and (at least some) troubleshooting support.
  • Fast Delivery & Support
    When buying from JabraEnhance.com, receive orders within 2-3 days and enjoy 7-day-a-week support.
  • Generous Trial & Warranty Terms
    100-day risk-free trial, and warranty options up to 3 years with professional support.

Limitations

  • Some DIY models require you to be tech savvy
    For Jabra Enhance Select and Enhance Plus, you should be at least reasonably tech savvy and have the right smartphone or tablet; there is generally little or no in-person care for these models.
  • No Tinnitus Features
    No tinnitus-relief features in any Jabra hearing aids.
  • Limited Telecoil Options
    With the exception of the Enhance Pro RIE 13, no Jabra hearing aids have a telecoil, meaning no access to hearing loops.
  • Online Hearing Test Limitations
    Online non-diagnostic hearing tests cover limited frequencies and are unable to verify hearing aid performance using real-ear measurements.
  • Severity Limitation
    Not suitable for severe or profound hearing loss.

What hearing aids does Jabra sell?

Jabra sells Jabra Enhance Plus, Jabra Enhance Pro, and Jabra Enhance Select hearing aids for between $799 and $1,995. They are available at a number of retailers, with varying degrees of professional care. Let's talk about them, one by one.

Jabra Enhance Plus

OTC hearing aids from Amazon, Best Buy, Walmart, and more
Jabra Enhance Plus is on OTC hearing aid that looks like a high-tech earbud.
Jabra Enhance Plus is on OTC hearing aid that looks like a high-tech earbud.

Who's it for: People with mild-to-moderate hearing loss who want an inexpensive do-it-yourself (DIY) hearing solution or may just be getting started on their hearing improvement journey.

Price: $799 a pair

Available at: JabraEnhance.com, Amazon, Best Buy, Walmart, and other retailers and online websites

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While most over-the-counter (OTC) hearing aids are essentially simplified redesigns of hearing aids you get in a clinic, Jabra Enhance Plus was one of the first specifically made for OTC. Introduced in February 2022, these hearing aids look like high-tech audio earbuds, but they deliver high-quality speech amplification and employ directional microphones, noise reduction, and feedback suppression—functions typically associated with traditional hearing aids. Importantly, the Enhance Plus also offers an intuitive self-fit interface to match the amplification to your unique hearing loss. The devices can also stream Bluetooth® audio and provide hands-free calling for iOS devices (but not Android).

Jabra Enhance Plus is on HearingTracker's list of Top-10 OTC hearing aids and was selected as a 2023 Expert Choice Winner by the independent testing lab HearAdvisor.

Jabra Enhance Plus
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Jabra Enhance Plus

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The Jabra Enhance Plus is an over-the-counter hearing aid designed for mild to moderate hearing loss, featuring modern wireless earbud aesthetics and functionalities such as speech amplification, noise reduction, and Bluetooth streaming for iOS devices. Priced at $799 per pair, these rechargeable, lightweight earbuds offer hands-free calling, a portable charging case, and a personalized hearing profile via a self-fitting iPhone app.

  • Listen to this device

Product Features
  • Hands-free calling
    Yes
  • Rechargeable
    Yes
  • iPhone Streaming
    Yes
  • Android Streaming
    No
  • IP Rating
    IP52
Expert Review

HearingTracker Audiologist provides his perspectives on the Jabra Enhance Plus hearing aid. Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

Jabra Enhance Select

High-quality hearing aids delivered online with pro support
Jabra Enhance Select gives you the cost and convenience benefits of online OTC hearing aids with the option of professional telecare.
Jabra Enhance Select gives you the cost and convenience benefits of online OTC hearing aids with the option of professional telecare.

Who's it for: People with mild-to-moderately severe hearing loss who are reasonably tech-savvy and are looking for a higher-level OTC hearing aid—but still may want online assistance and guidance from a licensed hearing care professional.

Top models: Jabra Enhance Select 500, Jabra Enhance Select 300, Enhance Select 50R

Price: $995-$1,995 a pair

Available at: JabraEnhance.com, and the 50R can also be found at popular retailers like Walmart, Best Buy, and Amazon.

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When purchasing Jabra Enhance Select through JabraEnhance.com, you select the products and amount of professional support you want. The team at Jabra Enhance™ is one of the leaders and pioneers in the "blended" or "hybrid" model that melds OTC hearing aids with professionally administered telehealth care.

All Jabra Enhance Select models are rechargeable receiver-in-canal (RIC) hearing aids. With RIC hearing aids, the main body of the hearing aid sits behind your ear, with a small plastic-coated wire running down to a speaker in your ear. All Enhance Select models offer Bluetooth audio streaming for compatible Apple and Android phones. Select 500 and 300 come with a portable charger that provides the aids with over 24 hours of use time and carries 3 full charges; the 50R has similar battery life but relies on a slightly antiquated desktop charger.

Enhance Select models at JabraEnhance.com range from $995 to $1,995 per pair, depending on the model. For an additional $200, you can add 3 years of telehealth care, including a more in-depth initial fitting and counseling session, and a 3-year warranty to all models by opting for the Premium Package, which we recommend.

With their latest flagship product, Jabra Enhance Select 500, you're getting all the exceptional technology found in an advanced, smaller RIC hearing aid at about half the cost of what you might find at a traditional hearing aid clinic. Select 500 is 25% smaller than the previous Jabra flagship aid, Select 300, features the latest Bluetooth LE technology (allowing for reception of Auracast broadcast devices), and also contains an accelerometer that enables tap controls for hands-free audio streaming with iPhones and iPads.

Both Select 300 and 500 include hands-free calling for compatible iPhones (iPhone 11 or higher) and some Android phones. Select 500 offers 30 hours of battery life on a charge and

Jabra Enhance Select 500
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Jabra Enhance Select 500

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The Jabra Enhance Select 500 earned a SoundGrade of A and ranked in the top 5% of devices tested by HearAdvisor. With GN Resound technology, it has an IP68 rating, 30-hour battery life, and reliable Bluetooth. While streaming audio quality was not high-fidelity, the Jabra Enhance App offers good audio personalization. The device includes telehealth and remote programming, though support response times were slower than expected. Lightweight and compact, with larger buttons for ease of use, the receiver-in-canal design may take some adjustment.

  • Listen to this device

Product Features
  • Hands-free calling
    Yes
  • Rechargeable
    Yes
  • iPhone Streaming
    Yes
  • Android Streaming
    Yes
  • IP Rating
    IP68
Expert Review

Enhance Select 300 is Jabra's mid-level hearing aid. It is a rechargeable RIC based on the ReSound OMNIA, which is 9% smaller than older models. Enhance Select 300 offers a wide range of advanced speech-in-noise and sound quality features, including binaural directionality, an environmental optimizer, and built-in noise-canceling technology. It has four programmable settings, and like Select 500, it should work well for people with an active lifestyle, who need good hearing in noise, and who spend a lot of time in challenging listening environments.

Jabra Select 300 Rechargeable
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Jabra Enhance Select 300

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The Jabra Enhance Select 300 is a mid-level, over-the-counter (OTC) receiver-in-canal (RIC) hearing aid introduced in late 2023, designed for adults with mild to moderate hearing loss. Priced between $1,495 and $1,695 per pair, it offers features like Bluetooth audio streaming, automatic sound adjustments, and a rechargeable battery with up to 24 hours of use per charge, along with remote telecare support through a modern app.

  • Listen to this device

Ideal for
  • Value
Product Features
  • Hands-free calling
    Yes
  • Rechargeable
    Yes
  • iPhone Streaming
    Yes
  • Android Streaming
    Yes
  • IP Rating
    IP68
Expert Review

In January 2024, Jabra Enhance replaced its Enhance Select 50, which was their only product that used a disposable battery, with its newer rechargeable Enhance Select 50R. It still costs the same ($1,195, or $1,395 with the Premium Package), and is available on the company's website and at major online/retail stores like Best Buy, Walmart, and Amazon. Unlike the Select 100 and 300, however, the Select 50R uses a standard desktop (non-portable) charger that doesn't carry extra charges for on-the-go use. Likewise, it doesn't have the Music Mode, designed to improve the sound quality of live music.

Jabra Enhance Select 50R
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Jabra Enhance Select 50R

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The Jabra Enhance Select 50R is a rechargeable, over-the-counter hearing aid designed for mild to moderate hearing loss, offering features such as iPhone and Android streaming, automatic sound adjustments, and wireless app control. Priced at $995 or $1195 depending on the service package, it includes options for remote telecare and customization through the Jabra Enhance app, though it lacks hands-free calling and advanced streaming capabilities.

  • Listen to this device

Product Features
  • Hands-free calling
    No
  • Rechargeable
    Yes
  • iPhone Streaming
    Yes
  • Android Streaming
    Yes
  • IP Rating
    IP68
Expert Review

Jabra Enhance Pro

High-tech device with professional services from Costco
You can get professionally fit Jabra Enhance Pro hearing aids at Costco.
You can get professionally fit Jabra Enhance Pro hearing aids at Costco.

Who it's for: People who want a top-tier technology hearing aid at one of the lowest price points possible, dispensed in person by a trained hearing care professional.

Top models: Jabra Enhance Pro 20 micro RIE 60S and RIE 62/RIE 13

Price: $1,599 a pair

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Available at: Exclusively at Costco

In the last 15 years, Costco has become the second-largest distributor of U.S. hearing aids surpassed only by the VA, and the Jabra Enhance Pro is currently one of the three major hearing aid brands offered there, along with Philips HearLink and Rexton. State-licensed hearing care professionals at Costco Hearing Centers dispense these hearing aids at exceptionally low prices compared to other hearing care offices.

Jabra Enhance Pro 20 receiver-in-canal (RIC) hearing aid at Costco.
Jabra Enhance Pro 20 receiver-in-canal (RIC) hearing aid at Costco.

The Jabra Enhance Pro 20 was launched at Costco in November 2023 and features the retailer's smallest rechargeable receiver-in-ear (RIE, which is the same thing as a RIC) hearing aid with cutting-edge ReSound technology and future-ready Auracast broadcasting capabilities.

At $1,599 per pair, the Enhance Pro 20 is a hearing aid that fits discreetly behind the ear and provides speech-in-noise and quality sound, tap controls, and Bluetooth streaming for iOS and Android smartphones and devices, with hands-free calling functionality for compatible iOS devices and Samsung Galaxy S23 running Android 14. You can get it in either a rechargeable or size 13 disposable battery model (RIE 62/RIE 13).

Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

For people looking for even smaller in-ear hearing solutions, the Jabra Enhance Pro 10 line offers rechargeable and battery-powered custom in-the-ear (ITE), in-the-canal (ITC), and completely-in-canal (CIC) hearing aids.

Jabra Enhance Pro 20 MicroRIE 60S

Jabra Enhance Pro 20

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The Jabra Enhance Pro 20 Hearing Aids, available at Costco starting at $1,599.99 per pair, feature advanced ReSound technology, Bluetooth streaming for iOS and Android, and Auracast broadcast capabilities. These receiver-in-ear devices are offered in both rechargeable and disposable battery models, with the micro RIE 60S being the smallest rechargeable RIC available at Costco, and are designed for mild-to-profound hearing loss.

Ideal for
  • Value
Product Features
  • Hands-free calling
    Yes
  • Rechargeable
    Yes
  • iPhone Streaming
    Yes
  • Android Streaming
    Yes
  • IP Rating
    IP68

Enhance Select, Plus, or Pro? Pricing and the Jabra Enhance brands

The pricing of Jabra Enhance Select hearing aids is certainly attractive at $995 to 1,195 a pair. When purchasing at JabraEnhance.com, you decide whether to pay for telehealth, and whether to pay for the hearing aids with financing through their partner Bread®. Of course, hearing aid financing requires credit approval and an added percentage rate which will increase the overall cost of the hearing aids.

Keep in mind though that Jabra Enhance Select hearing aids never come with in-person care. In contrast, Costco sells Jabra Enhance Pro 20—with generous in-person care—for $1,599, which is only $100 more than buying the Select 300 without telehealth! Another factor worth considering: Costco's Enhance Pro 20 is based on the ReSound Nexia, which is a newer generation of ReSound technology than what's in the Select 300 (it's based on the ReSound OMNIA). You can purchase the Enhance Select 500, based on Nexia technology, for $1995 with telehealth service.

The Jabra Enhance Pro 20 from Costco includes a charger, Bluetooth compatibility, hands-free calling (Apple products), and in-person service. Also, some Costco locations offer remote care, allowing you to get both in-person care for the fitting and remote care as needed.

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Beyond buying your hearing aids at a warehouse or from JabraEnhance.com, you may also be able to find in-person professional care and competitive ReSound products/pricing at local hearing care practices. Particularly for individuals with more severe or complex hearing loss, in-person care with more personalized service is required or simply the preferred route. The same goes for anyone with bothersome tinnitus, dizziness, or a chronic health problem (diabetes, etc.) that necessitates more individualized hearing care and time than busy Costco clinicians might be able to devote.

An in-person comprehensive hearing examination by a licensed hearing care professional followed by the appropriate prescriptive fitting, real-ear verification, and validation remains the "gold standard" for obtaining a hearing aid.

Finally, if you do want to go it alone and take the DIY route, there is the Jabra Enhance Plus which was designed specifically as an OTC-only self-fit hearing aid. This is largely reflected in its $799 price tag. It should be noted that Jabra Plus users are supported by a fairly comprehensive website and self-help page that includes instructional videos, FAQs, and more. The product's parent group, GN, is keenly aware that licensed hearing care providers can be instrumental to a person's success with hearing aids, so they also provide you with a network of Certified Jabra Enhance Centers; however, any services from these hearing care centers (mostly Beltone offices) will come at a price.

Quality options for hearing better

Jabra is unique in that it provides quality hearing solutions for almost anyone in any phase of their hearing journey, except for those with more complex hearing loss, bothersome tinnitus, or medical contraindications. The best part is you can choose relatively inexpensive technologies at the service levels you think you need; the bad part is, except for the Enhance Pro at Costco, you won't get an in-person hearing examination by a hearing care professional—and we don't want to minimize the importance of this fact.

But no matter the Jabra brand or model, these hearing aids generally have good—and in some cases state-of-the-art—technology supplemented by the option of (at least) professional telehealth.