Audigy and Dr. Cliff Announce Strategic Partnership to Elevate Hearing Care

VANCOUVER, Wash — Audigy, a premier practice consultancy and leader in development of patient-centered best practices, has launched a pioneering joint venture with renowned audiologist and the most powerful social voice in hearing care, Cliff Olson, AuD, owner of Phoenix-based Applied Hearing Solutions and founder of HearingUp Provider Network.

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The industry-first partnership, announced this week in Nashville during Audigy’s flagship event, Summit 2022: Elevate, represents the next level of innovation to support, sustain, and improve the patient journey by delivering both an empowering consumer-focused educational platform and a trailblazing certification program for hearing health care professionals.

“There’s a sea of competing voices in the hearing care landscape, and patients want a way to cut through it all,” said Audigy CEO Mason Walker. “Our exciting partnership with Dr. Cliff is about making it easy for consumers and their loved ones to understand their hearing health and connect with dedicated professionals who can help.”

As the hearing care space grows more complex with new regulations, third-party payers, big-box players, over-the-counter devices, and other disruptors, Audigy recognized the potential for diminished emphasis on the value of hearing care, the importance of providers, and the need to prioritize patients over products. Patients lacked an advocate, and clear gaps in the profession needed to be solved.

“That’s why our relationship with Cliff is bigger than a strategic partnership,” added Walker. “It’s a philosophy, mission, and movement with an innovative approach that will marry the online and offline journey for Audigy and HearingUp practices in remarkable and meaningful ways to improve both the patient and practice’s experience in the delivery of hearing care.”

“Our partnership will set the standard for delivering an exceptional patient experience and ensuring clinical best practices,” shared Olson, whose YouTube channel, Doctor Cliff, AuD, is the top source for hearing care education on YouTube, garnering well over 200,000 subscribers and 32 million-plus views. “We’re here to elevate and exceed the expectations of the patient while also elevating the responsibilities of the provider.”

In its 18-year history, Audigy is on track to deliver one of its greatest years ever thanks to the 900 audiologists, 500 physicians, 3,000-plus supporting staff, and nearly 200 employees dedicated to providing a superior patient experience. Through this latest initiative, Audigy is poised to further shape the profession by endeavoring to educate patients, help them overcome barriers, match them with top hearing care professionals, and deliver an unparalleled online experience that supports and dramatically enhances in-clinic visits.

Additional details on the historic partnership and rollout will be released in the coming months.

About Audigy — Audigy, part of the GN Group, is the industry’s premier practice management consultancy and service provider for hearing care practices, ENT practices, and health systems. Audigy helps providers deliver superior patient care and thrive in an increasingly competitive market. With expertise in finance, marketing, human resources, operations, and professional development, Audigy supports practices and their teams in achieving their goals and is helping evolve the hearing care profession. Learn more at

About GN Group — The GN Group enables people to Hear More, Do More, and Be More through its intelligent hearing, audio, and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions. 

About Doctor Cliff – Dr. Cliff started his YouTube channel – Doctor Cliff AuD – as a way to improve consumer access to high-quality information on hearing loss and hearing treatment online.  Dr. Cliff Olson owns and operates his clinic, Applied Hearing Solutions, and the HearingUp Provider Network, which is a network of hearing care professionals who are committed to following Audiologic Best Practices.