GN Launches Jabra Enhance Pro — Available First at Costco

The new Jabra Enhance Pro line-up offers more choice and convenience than ever before for the millions of people with hearing loss

GN, the global leader in sound and hearing innovation, today unveils Jabra Enhance Pro — a new, premium hearing aid line-up to be launched in more than 700 Costco Hearing Aid Centers around the world. This solution makes it easier for people to take action and tackle the challenges of hearing loss. With Jabra Enhance Pro, people benefit from GN’s advanced medical grade hearing technology and Jabra’s consumer audio expertise. Put simply, it is superior hearing technology from a brand they know and love.

Jabra at Costco

Jabra Enhance Pro will be available first at Costco Hearing Aid Centers around the world.

Today, more than 430 million people live with hearing loss globally,ⁱ many of whom struggle to find a hearing solution that is right for their lifestyle. Untreated hearing loss makes it difficult for people to communicate and socialize, ultimately impacting their overall health and well-being. GN is determined to change this. The Jabra Enhance Pro line-up helps more people take control of their own hearing health by providing more choice and convenience, while benefitting from professional hearing care.

With Jabra Enhance Pro, people can now choose high-quality, FDA-approved hearing solutions from an audio brand that is widely known and trusted by consumers, conveniently available when shopping at their local Costco. Users will benefit from GN’s latest hearing innovation, the unique Microphone and Receiver in Ear (M&RIE), to hear the world around them in the most intuitive and natural way. Clinical studies show that 9 out of ten users prefer the sound quality when using M&RIE, and that they can recognize location of sounds 90% more accurately.ⁱⁱ’ⁱⁱⁱ The new range includes three popular RIE-style hearing aids that are packed with the latest features, including rechargeable options with up to 30 hours of power from one charge, direct streaming from iOS and Android™ devices and future-proof Bluetooth® Low Energy.

We are proud to introduce Jabra Enhance Pro to help more people take action and seek care, by combining our consumer audio capabilities and advanced hearing technology. Jabra is perfectly placed to bring premium hearing solutions to people in a convenient way.

Gitte Aabo, CEO and President of GN Hearing

Professional care is available in Costco Hearing Aid Centers, and even remotely from the comfort of home using the innovative telehealth solution, Live Assist. Working with an intuitive app, users can enhance their individualized hearing experience and connect to a range of wireless accessories for additional help in challenging listening situations. 

Jabra Enhance Pro will launch first in Costco in the US and Canada from June 7, 2021 and will be available in other Costco global markets upon local registration.