Hearing Aid Manufacturer Rexton Announces Latest Hearing Technology to Address Diverse Patient Needs, Reveals New Brand Identity

PLYMOUTH, MN – With the mission to deliver proven hearing technology in the most reliable way, hearing aid manufacturer Rexton today announced the availability of its Motion Core hearing aid platform. This new platform offers hearing care professionals a unique selection of hearing aid models to fit a more diverse group of patients who can rely on Rexton to hear more clearly in every situation.

Rexton’s Motion Core hearing aids are an ideal solution to treat hearing loss, whether for retirees who want to remain active and included in the conversation, or the growing number of working professionals developing hearing loss on the job. Occupational hearing loss is the most common work-related illness, with 22 million U.S. workers exposed to hazardous occupational noise each year.¹ Yet, factors like the cost and stigma often associated with hearing aids can prevent many individuals from getting the help they need.

Hearing aids that meet changing patient needs

Rexton’s new Motion Core hearing aids are developed with the hardworking person in mind. Combining durable design with attractive pricing, they make hearing aids more accessible to the increasing number of individuals with hearing loss.

“Since 1955, Rexton has delivered exceptional hearing aid technology to meet the needs of discerning hearing care professionals and their patients looking for reliable hearing solutions that don’t compromise on quality,” said Christine Sever, General Manager of Rexton. “Our new offerings feature the latest in rechargeable technology, discretion, and durability, equipping hearing care professionals with attractive hearing aid options for the diverse and growing number of working people with hearing loss.”

The new Motion Core platform leverages advanced hearing technology to recognize and adapt to more hearing situations than ever. This enables users to automatically hear speech more clearly while benefiting from a more reliable impression of the sound environment. Rexton’s latest offerings include:

• M-Core SR – Combining stylish, modern design and advanced technology that automatically adapts to the wearer’s sound situation, the rechargeable M-Core SR provides an eye-catching option that helps overcome stigma and increase purchasing decisions.
• M-Core R – Available as the rechargeable M-Core R-Li or the M-Core R 312 with long-lasting disposable batteries and optional T-Coil, Rexton’s most popular model is upgraded to automatically adapt based on the wearer’s movements and unique environment.
• M-Core iX CIC – A simple, easy-to-use option for patients concerned with discretion, M-CORE iX CIC provides added convenience with a same-day fitting option, compared to custom-fit hearing aids. This discreet device provides enhanced sound quality and comfort.

New brand identity helps hearing care professionals stand out

Along with its new technology offerings, Rexton has updated its brand imagery to help hearing care professionals differentiate their practice and appeal to individuals seeking reliable solutions to treat their hearing loss.

“The hardworking women and men of this country want easy-to-use, affordable solutions to their hearing loss that help them hear better at work, at play, and at home,” Sever said. “Our new branding reflects the reliability and durability of our solutions, with bold colors and powerful imagery to create stopping power and make Rexton stand out among other hearing aid choices.”

Rexton’s new imagery focuses on the everyday workers, like nurses, firefighters, and teachers, whose jobs are essential each day and especially in the Covid-19 environment. Hearing is crucial to what they do, and other people’s lives can depend on their ability to communicate.

With this relatable imagery, hearing care professionals can build trusting relationships with individuals who work similar jobs in loud, physically demanding environments. Such trust can make people more likely to treat their hearing loss sooner than they would otherwise. As a result, hearing care professionals can attract new leads and secure sales in a price-sensitive market – all while helping their patients hear better.

To learn more about Rexton, please visit: www.rexton.com.

About Rexton

Since 1955, Rexton has been working hard to deliver proven hearing technology in the most reliable way. We understand what reliability means in real life, and make practical, easy-to-use products hearing care professionals and their patients can count on.

1. Tak S., Davis R.R., Calvert G.M. Exposure to hazardous workplace noise and use of hearing protection devices among US workers—NHANES, 1999–2004. Am J Ind Med 2009;52:358–71.