Mikkel Knudsen named President of ReSound Commercial U.S.

Bloomington, MN – ReSound, the global leader in hearing aid innovation, announces that Mikkel Knudsen has been promoted to President of ReSound Commercial U.S., effective November 1.

Knudsen has gained a wealth of experience in his 20 years with ReSound. Since 2016, he has served as Vice President of the commercial sales and training team. He began his career with ReSound in marketing and has since held positions in a variety of areas including strategic account management, business development and customer care, in addition to various sales-leadership roles.

“In this new role, I will be concentrating on the success of hearing care professionals by making sure we continue to listen and respond to their real-world needs,” says Knudsen. “Not just providing best-in-class technology for patients, but also offering strong support and creative business solutions needed for the day-to-day demand of running a successful independent practice.”

Knudsen’s immediate focus remains on the successful launch of ReSound ONE, which features the ground-breaking M&RIE (Microphone & Receiver In-the-Ear) technology, and the continued expansion of the ReSound U.S. workforce, which includes adding people in customer care and operations to better support the increasing demand for ReSound ONE.

He will also oversee ReSound U.S. marketing efforts and customer support services, including the 2021 national launch of Accelerate, a new ReSound program for independent hearing care professionals that promises to set industry standards in rewards, ease-of-use and engagement.

“This is great news for ReSound customers, as Mikkel is one of the most experienced, customer-focused professionals in the hearing aid industry,” says Scott Davis, President of GN Hearing North America. “He will build on his years of success and his countless relationships to forge partnerships that advance our customers’ businesses and care for their patients.”

Knudsen assumes this role following the promotion of Tom Woods, who will become the Head of GN Hearing Europe and Global Distribution Sales after leading ReSound U.S. since 2016.

About ReSound

ReSound hearing aids, available from leading hearing care professionals, continue to set worldwide standards for quality and intuitive technology to help people with hearing loss communicate better than ever before. ReSound was the first hearing aid brand to be Made for iPhone, bringing direct streaming from hearing aids into the iPhone era. It also pioneered the development of 2.4 GHz wireless technology and made it possible to receive advanced at-home hearing care during COVID-19. The introduction of this new class of hearing technology with ReSound ONE demonstrates that ReSound is the undisputed innovation leader putting people with hearing loss at the center. Featuring award winning technology, ReSound has been trusted for decades by people with hearing loss and their caregivers around the world.

About GN Group

The GN Group enables people to Hear More, Do More and Be More through its intelligent hearing, audio and video collaboration solutions. Inspired by people and driven by our innovation leadership, we leverage technological synergies between our hearing and audio divisions to deliver unique and increasingly individualized user experiences in our products and solutions.

150 years ago, GN was founded with a truly innovative and global mindset. Today, we honor that legacy with world-leading expertise in the human ear, sound and video processing, wireless technology, miniaturization and collaborations with leading technology partners. GN's solutions are marketed by the brands ReSound, Beltone, Interton, Jabra, BlueParrott and FalCom in 100 countries. Founded in 1869, the GN Group employs 6,500 people and is listed on Nasdaq Copenhagen (GN.CO).