New Jabra Hearing Enhancement Earbuds Launching Now

Story Highlights

• Jabra Enhance Plus true wireless earbuds will bring hearing enhancement for clearer conversations, as well as music and calls in a state-of-the-art miniaturized design
• Launching on February 25, 2022, at select Hearing Care Professionals across the US at 799 USD¹
• Engineered to help people with mild-to-moderate hearing loss, combining true wireless earbud features with advanced hearing aid technology and a discrete, comfortable design
• Now 510(k)-cleared with FDA as a self-fitting hearing aid, ahead of the proposed OTC Hearing Aid category currently in draft regulation

Copenhagen, Denmark – GN, the global leader in intelligent audio solutions, announces availability of the first-of-its-kind innovative Jabra Enhance™ Plus earbuds engineered for hearing enhancement in the US on February 25th.

Jabra Enhance Plus combines the convenience and design of true wireless earbuds with advanced hearing technology to address the needs of millions of Americans with mild-to-moderate hearing loss, helping them take the first steps on their hearing health journey.

Jabra Enhance Plus comes in a miniaturized earbud design, 40% smaller than leading small true wireless earbuds in the market². The earbuds are designed with cutting-edge personalization technology, enabling individualized situational hearing enhancement during real-life conversations, and includes high-quality calls and music quality. They will provide hearing help for users in a comfortable design that will be the smallest of its kind in the market. The stylish design combines organic and modern lines, creating a desirable look both in and out of the ear. And with leading battery life of 10 hours on a single charge, it is a reliable partner for challenging hearing situations. The product is water and dust resistant. The simple setup through the Jabra Enhance app allows for a great experience from the start.

Jabra Enhance Plus has been developed according to the highest standards of quality and has been 510(k)-cleared with the FDA under the self-fit hearing aid regulation. The new earbuds³ will be available from February 25 this year in select Hearing Care clinics across the US with a recommended retail price of 799 USD¹.

Anticipating the OTC regulation

Today, more than 50 million American adults live with some level of untreated hearing loss. This makes hearing loss one of the most prevalent and largest untreated health conditions in the US. In October 2021, the FDA released a draft regulation to introduce a new Over-The-Counter (OTC) Hearing Aid category. This will allow greater access and more affordable hearing treatment options.

“GN welcomes the intention of increasing awareness and treatment of hearing loss to improving people’s quality of life through the power of sound. With Jabra Enhance Plus, more people will have a solution that has been specifically tailored to their needs and lifestyle,” says Gitte Aabo, CEO of GN Hearing.

“When the new OTC regulation comes into effect, we look forward to be there to help people with solutions that provide better situational hearing as well as music and calls in modern and stylish designs”, says René Svendsen-Tune, CEO at Jabra.

It is an ambition to launch Jabra Enhance Plus in further markets internationally, as local regulations develop. Any new markets will be communicated when relevant.

Learn more about the new Jabra Enhance Plus at www.jabra.com/enhance-plus

Available in select Hearing Care Clinics across the US from February 25th.

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