Signia Launches Pure 312 AX and New AX Features

Story highlights:

  • Signia’s Own Voice Processing 2.0, Auto EchoShield, and HandsFree are designed to optimize hearing in even the most challenging of situations, while offering new functionality that makes phone conversations more effortless than ever before.
  •  Signia is also announcing the availability of the latest addition to its award-winning AX platform of hearing aids: Pure 312 AX, for patients with mild to severe hearing loss who prefer hearing aids with traditional batteries.  

Piscataway, NJ – Hearing aid innovator Signia today announced the availability of its latest feature enhancements for its groundbreaking Augmented Xperience (AX) hearing aid platform: HandsFree, Auto EchoShield, and Own Voice Processing (OVP) 2.0 – which, together, enhance hearing performance in a wide variety of situations.

Previously available in a limited capacity, Signia also announced the general availability of Pure 312 AX, the newest hearing aid on the AX platform, furthering the company’s mission to empower patients to perform exceptionally.


Signia's Pure 312 AX runs on disposable batteries.

“Iconic innovations are at the core of Signia – and that’s precisely what we’ve delivered with our latest line-up of Augmented Xperience feature enhancements and our new Pure 312 AX hearing aid,” said Mike O’Neil, President of Signia U.S. “With this expansion, we’re equipping our independent hearing care professional partners, as well as Government Services audiologists, with an enhanced platform and expanded product portfolio to guarantee all of their patients – regardless of hearing loss level – can live brilliantly.”

Signia’s newest feature enhancements mark the latest in its ongoing commitment to delivering innovative, cutting-edge hearing aid solutions to hearing care professionals and their patients. These revolutionary updates are available not only for new patient fittings, but also for existing AX patients through a simple firmware installation, ensuring all patients can benefit from enhanced hearing in even more scenarios.

The Signia HandsFree feature gives patients with select iOS devices the ability to hold conversations through their Signia AX hearing aids without having to speak directly into their phone or tablet. Instead, the hearing aid microphones will pick up the wearer’s voice and transmit it to the conversation partner at the other end of the line with exceptional speech clarity for both the wearer and their conversation partner – even in noise.

Auto EchoShield, available in premium AX technology, automatically analyzes the listening environment and adjusts to reduce bothersome echoes and reverberation, helping patients understand comfortably in any type of reverberant environment, like a restaurant or even at home with high ceilings and tiled floors.

OVP 2.0 harnesses the split processing capability of the Augmented Xperience platform to process the patient’s own voice separately from simultaneous ambient sounds, allowing patients to speak comfortably and confidently without being bothered by the sound of their own voice or distracted by ambient sounds.

The Latest Addition to the AX Platform: Pure 312 AX

Pure 312 AX’s sleek RIC design, combined with new EarWear 3.0, is proven to deliver higher physical fit rates and better retention for increased patient satisfaction. Pure 312 AX uses Zn-Air batteries that last for up to four days, and it offers direct streaming to Android and iOS devices. Pure 312 AX is also available in CROS for those with single-sided deafness.

The hearing aid is built on Signia’s Augmented Xperience platform, which is rooted in the world's first Augmented Focus™ technology that processes speech and background noise separately to create a clear contrast between the two. It then recombines them to deliver outstanding speech clarity even in a fully immersive soundscape.

In addition to being available to the public through independent hearing care providers, the Signia Pure 312 AX is also available to military veterans through U.S. Department of Veterans Affairs (VA) audiologists, as well as active military and American Indians seeking treatment through the U.S. Department of Defense (DoD), and Indian Health Service (IHS).

“Hearing aids will never be one-size-fits-all devices – they require cutting-edge features that can be personalized for every individual,” explained John Murray, Signia's Vice President of Government Services. “Our latest platform enhancements, along with Pure 312 AX, are designed to do just that for audiologists and the diverse patients they serve, while ensuring ease-of-use and convenience along the way.”

For more information on Signia’s latest feature enhancements, click here. To learn more about Signia Pure 312 AX, click here. For more information on Signia’s VA hearing aid solutions, visit here.

For the press kit, click here.

About Signia

Signia is one of the world’s leading hearing aid brands. We aim to enhance human performance through iconic innovations and consumer-friendly designs that shape the hearing health market. Since its launch in 2016, Signia has regularly brought world-first hearing solutions to the market and is a pioneer in rechargeable hearing technology.

In addition to highly innovative hearing aids, Signia also delivers tools and apps to increase customer interaction and engagement at all levels of hearing aid management. Signia, and its hearing care professionals, enable hearing aid wearers to not just correct hearing loss but to gain an edge – to Be Brilliant.