Starkey’s Genesis AI Hearing Aids Win 2023 MUSE Design Award

Genesis AI continues to receive international recognition for design

EDEN PRAIRIE, MINN – Starkey is proud to announce its all-new Genesis AI hearing aids have been named a silver winner of the 2023 MUSE Design Awards in the Product Design, Medical Device category. This is the second consecutive year Starkey has received this recognition and marks the third award won by the completely redesigned hearing technology since its launch this February. Having received over 6,000 entries from all over the globe, the MUSE Design Award is an international competition that honors excellence in creativity, innovation, and quality.

Genesis Ai Muse Award 2023

Starkey Genesis AI.

“I would like to thank the Starkey team for pushing the edge of what was possible with Genesis AI,” said Starkey President and CEO Brandon Sawalich. “We set out to engineer a product from the inside out, and as a result, our all-new technology continues to earn international recognition for outstanding achievements in design. Our customers and their patients deserve the best in design, quality, and performance, and that is exactly what we’ve created.”  

Starkey’s Genesis AI is leading the hearing industry in redefining the future of hearing health, not just with incremental improvements, but with breakthrough benefits. The all-new Starkey Neuro Processor within Genesis AI features the industry’s most advanced processor technology, which mimics the function of the central auditory system through an on-chip Deep Neural Network accelerator. It is not only the smallest processor ever engineered by Starkey, but also the most powerful with 6X more transistors. It is also loaded with 5X more computational memory and 10X the amount of non-volatile memory. Moreover, with a power-efficient architecture, Genesis AI offers more than double the battery life compared to previous technology. 

Starkey Starkey Sawalich Bhowmik Genesis Launch

Starkey CEO Brandon Sawalich and CTO and EVP of Engineering Achin Bhomik, PhD, at the February 28, 2023 launch of Genesis.

“Congratulations to the Starkey team for this impressive, international recognition,” said Chief Technology Officer and Executive Vice President of Engineering, Achin Bhowmik, PhD. “Genesis AI is not only aesthetically appealing with outstanding product design, but it’s also the industry’s best performing multifunctional hearing device on the market. I’m so proud to be part of a team that is continually recognized for cutting-edge products that are turning hearing aids into want-to-wear devices.”

For more details, visit the Starkey website.

About Starkey  

Starkey is a privately held, global hearing technology company headquartered in Eden Prairie, Minnesota. Founded by Bill Austin in 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey is the only American-owned provider of hearing technologies. The company has more than 5,000 employees, operates 29 facilities and does business in more than 100 markets worldwide. Learn more at