Widex Allure AI.
Widex Allure AI.

LYNGE, DENMARK — Widex, the leading brand in natural sound and part of WSA, today announced the availability of Widex Allure AI RIC with Clarity Boost in 15 additional countries, including the U.S. and major European markets. Building on strong demand and positive feedback from hearing care professionals, the expansion brings Widex’s unique approach to artificial intelligence to more wearers worldwide—preserving Widex’s signature natural sound for everyday listening while giving wearers direct access to added clarity in noise when they need it.

First introduced in May, Widex Allure reflects a shift in how AI is applied in hearing technology. It maintains the Widex foundation of natural sound while delivering on-demand AI support through a dedicated co-processor that wearers can activate with a single tap when they want added support in noisy situations.

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Alongside the expansion, Widex is reintroducing Zen Therapy in the latest Widex Compass Cloud release, making its established tinnitus support available to hearing care professionals and their Widex Allure patients.

The reception to Allure AI RIC has been exceptional. Hearing care professionals have responded enthusiastically to our approach, and strong demand has reinforced the opportunity to bring it to more markets. Natural sound is at the heart of the Widex experience. Clarity Boost builds on that foundation, putting added AI support in the wearer’s hands when they want it. We’re excited for more hearing care professionals and their patients to experience the value of that approach firsthand.

Ngozi Amobi, Head of Widex

Natural Sound as the Foundation, On-Demand AI for Clarity in Noise

At its foundation, the Widex Allure delivers a natural balance of focus and awareness, powered by the W1 chip and Precision Hearing Technology.

When listening environments become more complex, the Clarity Boost program activates a dedicated co-processor, giving wearers direct control over enhanced noise management. Using an audio-specific neural network designed to preserve sound quality, Clarity Boost reduces noise while maintaining awareness of surrounding sounds. A single tap activates Clarity Boost, putting wearers in control of when they access additional support.

Comparative research shows that 5x more wearers preferred Allure AI with Clarity Boost over key competitors with AI-based denoising, in real world listening situations.1 Clarity Boost also delivers up to 20% better speech understanding and up to 13% less listening effort compared with key competitors with AI-based denoising, measured in a conversation with two alternating talkers.2

Allure AI with Clarity Boost.
Allure AI with Clarity Boost.

Zen Therapy Expands Tinnitus Support in Widex Compass Cloud

The latest Widex Compass Cloud release reintroduces integrated Zen Therapy support. Through Zen listening programs in Compass Cloud, support in the Widex Allure app, and online counseling tools, Widex Tinnitus Solutions make it easier for hearing care professionals to personalize tinnitus support and for wearers to incorporate it into everyday life.

“Widex has long been a leader in tinnitus management, and Zen Therapy has been one of the most sought-after additions to Compass Cloud,” concluded Amobi. “Our partners know the value of Zen and have been eager to bring it to their Allure patients. With Zen now integrated into Compass Cloud and Allure reaching more markets, we’re giving more hearing care professionals the tools to deliver what sets Widex apart—natural sound, AI support when wearers want it, and personalized tinnitus care.”

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Additional Zen features will be introduced in upcoming Compass Cloud releases, adding fitting flexibility and further personalization.

Widex Allure is coming to the U.S. beginning in October 2026. Hearing care professionals should contact their local Widex sales manager for specific availability dates.

For more information, please visit the Widex website.

References

  1. Bianchi et al. Allure was preferred by five times more users than key competitors with AI-based denoising. WidexPress 65;2026.
  2. Bianchi et al. Key competitors are two premium hearing aids using AI-based denoising, measured in a conversation with two alternating talkers. WidexPress 65;2026

SOURCE: Widex

  • HearingTracker Staff