Updates from companies that share news on HearingTracker
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Amplifon has named Nicholas Reed, AuD, PhD, as its new VP of Audiology Innovation & Research. Dr. Reed is one of the world’s foremost researchers in audiology and public health.
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Sonova is partnering with Singapore’s EDB to open a new innovation center and APAC headquarters focused on affordable hearing solutions and regional growth.
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Starkey earned two 2026 BIG AI Excellence Awards, honoring its Omega AI hearing technology and CTO Achin Bhowmik for AI leadership.
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Phonak’s Virto R Infinio and Infinio Ultra Sphere won 2026 AI Excellence Awards for using AI to improve speech clarity in real-world listening.
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Sonova plans to divest its Consumer Hearing business as it sharpens its focus on core hearing care and targets CHF 6 billion in revenue by FY 2030/31.
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Starkey highlighted Omega AI, Auracast, and Veteran-focused hearing innovation at JDVAC 2026, reinforcing support for VA and DOD audiology care.
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GN has launched fitting software version 2.3.1 with NAL-NL3 integration and enhanced AutoREM, giving hearing care professionals new tools for more precise fittings.
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Oticon, Inc. has announced the appointment of Michael Lamberson as President, U.S. Wholesale. Lamberson succeeds Ty Lee, who guided the organization through a leadership transition as interim President while continuing to serve as Group President, Demant North America.
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Phonak's Infinio Ultra Sphere and Virto R Infinio hearing aids have received the prestigious 2026 iF DESIGN AWARD from iF International Forum Design.
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Starkey has announced elite sled dog musher Jessie Royer as its newest brand ambassador as she prepares for a competitive 2026 season that includes some of the most prestigious distance races in the sport, including the Iditarod Trail Sled Dog Race.
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WSA announces the expansion of its VA and DoD national training programs, the initiation of deeper clinical partnerships, and continued advancement in industry-leading hearing technology.
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GN has released its New Norm (Vol. 2) image library , a collection of free, high-quality photographs that showcase real people with hearing loss—designed to help newsrooms, brands, and creators replace outdated stereotypes.