Sonova Buys Danish Mobile Hearing Provider Høreservice Danmark

Sonova has acquired Høreservice Danmark, a fast-growing Danish hearing care company built around mobile clinics and in-home hearing services. The acquisition gives the Swiss hearing healthcare giant—parent group of Phonak, Unitron, Sennheiser, and AudioNova—a new platform to explore how to deliver professional hearing care to an aging population that seeks convenience and in-home care.

Danish corporate records show that Sonova became the 100% owner of Høreservice Danmark effective September 1, 2026. The deal's financial terms were not disclosed.

Founded in 2022, Høreservice Danmark has grown to 25 mobile clinics and more than 50 employees. Its audiologists travel to customers’ homes throughout Denmark to provide hearing tests, counseling, hearing aid fittings, and follow-up care.

The company pairs the mobile clinical model with digital lead generation, centralized customer service, and fleet management—an approach Sonova executives say could provide a blueprint for expansion beyond Denmark. In the U.S., the closest analog might be Yes Hearing, which has built a nationwide network of more than 400 audiologists and hearing specialists who provide in-home hearing testing, hearing aid fittings, and follow-up care, supplemented by virtual support. Unlike Høreservice Danmark’s fleet-based model, however, Yes Hearing largely relies on a distributed network of local hearing care professionals to bring services directly to consumers.

“We saw a speedboat in the market,” Sonova Managing Director for the Nordic region Jan-Peter Rekling told MedWatch. He pointed out the company’s ability to grow quickly and borrow ideas from industries outside traditional healthcare.

Rapid Growth in Mobile Hearing Care

Høreservice Danmark’s financial results show gross profit rising from DKK 17.6 million (about US$2.7 million) in 2024 to DKK 31.4 million (≈ US$4.9 million) in 2025. Net profit rose from DKK 4.9 million to DKK 8.4 million (≈ US$1.3 million) during the same period.

The acquisition also expands Sonova’s existing mobile presence in Denmark, which when combined with mobile units operated by AudioNova, now has more than 40 mobile hearing clinics in the country.

Sonova says it has no plans to reduce Høreservice Danmark’s workforce. Instead, Rekling told MedWatch he expects the company to continue hiring as it grows. Founder and CEO Steffen Møller Pedersen will remain in charge and report directly to Rekling. It will also give Høreservice considerable operational independence in order to preserve the entrepreneurial culture that helped drive its growth.

Sonova continues to try innovative marketing strategies

For more than two decades, Sonova hasn't shied away from testing new avenues that might spur greater growth in hearing healthcare. The deal also aligns with Sonova’s broader growth strategy outlined in March, which entails three priorities: 1) innovating to drive adoption; 2) succeeding locally with multi-brand, multi-channel, and 3) elevating service and operations for stronger performance. The company said its retail business would expand through targeted acquisitions while pursuing different brands and distribution channels on a market-by-market basis.

Høreservice Danmark currently sells hearing aids from several manufacturers, including Phonak, Oticon, and Bernafon. Following the acquisition, Sonova says the business will increasingly emphasize products from its own portfolio, particularly Phonak, although products from other manufacturers could remain available when needed for specific hearing losses.

For Sonova, the acquisition represents more than adding another retail operation; it provides a ready-made test of whether professionally delivered hearing care in the home can become a scalable complement to the conventional clinic model—and potentially another way to reach people who might otherwise delay or avoid hearing care.