Widex Allure is engineered to deliver crystal-clear speech while maintaining natural environmental awareness. It offers all the bells and whistles too—rechargeability, modern Bluetooth streaming and hands-free calling, and a suite of wireless accessories.

In this video, HearingTracker audiologist Matthew Allsop breaks down key features including the new W1 chip, PureSound 2.0, Speech Enhancer Pro, improved feedback management, and cloud-based fitting. Closed captions are available on this video. If you are using a mobile phone, please enable captions clicking on the gear icon.

A New Standard in Sound

Widex Allure aims to redefine hearing excellence by seamlessly blending innovative processing, advanced connectivity, and user-focused design. At its core is the revolutionary W1 chip, which is claimed to be four times faster and to offer four times more memory than its predecessor. This dramatic leap in processing power permits the incorporation of multiple, integrated features that enhance both sound quality and user experience.

Key Features

Widex Allure boasts a suite of five precision hearing technologies designed to address real-world challenges, particularly in noisy environments.

1. Allure PureSound

Building on Widex’s established PureSound Processing and ZeroDelay technology, the Allure PureSound program offers exceptionally clean, artifact-free sound. Early reports indicate up to a 4.3 dB improvement in speech-in-noise performance over previous generations, providing wearers with clearer and more natural speech even in challenging listening environments.

2. Speech Enhancer Pro

This advanced feature employs a sophisticated 52-band spectral analysis—coupled with 15-channel processing—to separate speech from noise more effectively. Designed to boost speech intelligibility without sacrificing natural sound, Speech Enhancer Pro leverages both fast- and slow-acting components. This dual-action approach ensures that users experience an effortless listening experience in noisy settings, which is often the primary challenge for those with hearing loss.

3. Adaptive Dynamic Feedback Controller

Widex has re-engineered feedback control with an adaptive frequency shifting system. This new technology intelligently determines the optimal amount and frequency range for frequency shifts, keeping unwanted whistling at bay without degrading sound quality. This non-obtrusive control mechanism is a key benefit for wearers, particularly in open-fitting designs where traditional feedback suppression can compromise overall audio fidelity.

4. Enhanced Sound Classifier

A robust, fast-acting sound classification system underpins Allure’s automatic adjustments. With an 11-class framework bolstered by a new beat detector and improved control algorithms, the hearing aid can rapidly and accurately distinguish between speech, noise, and music. This ensures that the device’s noise reduction, directional, and feedback management systems are activated at the right moments, so that wearers can “pop them in and forget about them” in everyday settings.

5. Dedicated Streaming Compressor

Recognizing the growing importance of seamless connectivity, Widex Allure separates streaming audio compression from microphone input. This dedicated streaming compressor allows for independent adjustment, so that loud environmental sounds do not disrupt streaming media or phone calls. This innovation promises a more stable and enjoyable audio streaming experience, whether the wearer is in a noisy public space or a quieter home environment.

The Technology Behind It All: The W1 Chip

At the heart of the Allure platform is the all-new W1 chip. This integrated single-chip solution enhances processing speed and memory capacity, enabling the implementation of the diverse, advanced features described above. The increased processing capability means rapid, on-the-fly sound adjustments, allowing for improved speech intelligibility, environmental awareness, and energy-efficient performance—all key factors for today’s discerning hearing aid users.

Design, Connectivity & User Experience

Widex Allure not only emphasizes performance but also a user-centric design:

  • Intuitive Allure App: A redesigned app delivers AI-powered quick adjustments and user personalization. By leveraging data from global users, the app helps fine-tune settings for optimal performance in real time.
  • Cloud-Based Fitting: The innovative Compass Cloud fitting system offers precision first fits, reducing the need for extensive in-office adjustments and ensuring immediate satisfaction.
  • Sleek & Versatile Design: Available in multiple technology levels and 10 distinct color options, Allure combines aesthetics with the practical features of a push-button control, LED indicators, and versatile connectivity options (including hands-free calling for iOS and ASHA streaming for Android).

Laboratory Testing: What’s Next?

While the manufacturer has provided an impressive list of features and initial performance figures, HearingTracker’s independent lab testing is currently in progress. Our forthcoming report will provide detailed measurements on battery life, speech-in-noise performance, and other critical parameters. Until then, this page serves as a comprehensive preview of what could be a game-changing solution for hearing care.