Affordable Hearing Aids

The average price of a pair of prescription hearing aids is $3,432. That's according to a recent HearingTracker survey that surveyed over 1,100 hearing aid owners. The good news? You can save thousands by looking to the alternative products and retailers that have sprouted up over recent years.

Hearing healthcare is changing rapidly, offering more affordable options than ever, ranging from self-fitted and telehealth-supported over-the-counter (OTC) hearing aids to discounted prescription hearing aids from the likes of Sam’s and Costco. And if you're considering a traditional hearing aid clinic, we have a guide for saving money there too.

Check out our picks for the best affordable hearing aids, including OTC and Costco options, below:

Quick Verdict

Our 2026 Shortlist

Updated 202695+ Models Tested

OTC hearing aid with 24-hr battery and free remote audiology care.

Expert Rating
4.2/5
$649 per pair

A premium Costco aid with advanced speech processing and 39-hr battery.

Expert Rating
4.6/5
$1,600 per pair
Limited care options

Most hearing aids on this list are over-the-counter (OTC) models. Some don't include professional care, while others only offer limited remote care.

1

Price and performance don't always move together: Price does not predict lab performance. Elehear Beyond Pro nearly matches Rexton Reach in tuned speech in noise. Sennheiser All-Day Clear leads the OTC picks here on HearingTracker Score; JLab is the cheapest.

2

OTC hearing aids have real limits: They're designed for adults with self-perceived mild to moderate age-related hearing loss. Anyone with a more severe or complex loss, including medical red flags like sudden or one-sided loss, ear pain, or vertigo should see a professional first. And even suitable candidates should know that without a professional relationship, gradual changes in hearing or device performance can go unnoticed and uncorrected.

3

Care and support are part of the value equation: Elehear includes free lifetime remote care; Jabra includes three years of audiology care. Costco’s Rexton includes in-person care.

Lab tested

Five picks have lab results for initial and tuned fits: speech, feedback, own voice, and streaming. Jabra M2 is untested.

Hands-on testing

Our reviewers wear tested models for at least a week, assessing build, battery, Bluetooth, app, support, comfort, handling, and design. We have tested over 100 models in real environments.

Transparent selection

We weighed price, care, features, and available lab results for aids under $2,000 per pair. Picks reflect different needs.

Our Recommendations

Top PickMost Affordable OTC Hearing Aid
$649From $629 per pair||Read full review
Elehear Beyond Pro
4.2/5

The Elehear Beyond Pro is a self-fitting OTC receiver-in-canal (RIC) hearing aid with above-average OTC speech scores, 24-hour battery, and Bluetooth streaming plus hands-free calling for iOS and Android. Free remote audiologist care is included, though only on weekdays.

Why we picked it
  • Above-average OTC speech scores in quiet and noise
  • Custom programming and remote care included.
  • Incredible value for mild to moderate hearing loss.
Tradeoff: IPX5 rating falls short of the IP68 found on most other picks, and remote care is limited to weekdays.
Most Affordable Prescription Hearing Aid
From $1,600 per pair|Read full review
Rexton Reach
4.6/5

The Rexton Reach R-Li T is a RIC prescription hearing aid available at Costco, HearUSA, and some private clinics. It features multi-track speech processing, a 39-hour battery, Bluetooth LE Audio, iOS and Android streaming, hands-free calling, and a telecoil.

Why we picked it
  • 4.5/5 HearAdvisor SoundScore and an A grade
  • Speech-in-noise performance rivals much pricier prescription (Rx) aids
  • Includes in-person professional care at a fraction of flagship Rx hearing aid prices
Tradeoff: Available only through Costco, Hear.com, and select networks, not at independent clinics outside those channels.
Most Affordable Top Rated OTC Hearing Aid
$1,000From $950 per pair||Read full review
Sennheiser All-Day Clear
4.6/5

Self-fitting OTC with automatic sound scenes and iOS/Android streaming.

Why we picked it
  • Top HearingTracker Score among all OTC picks
  • Strong speech-in-quiet performance in lab testing
  • Optional professional in-clinic fitting available
Tradeoff: Speech-in-noise score trails other OTC picks on this list, including the Elehear Beyond Pro.

Compare the most affordable hearing aids

Feature comparison of Elehear Beyond Pro, Rexton Reach, Sennheiser All-Day Clear, Jabra Enhance Select M Series, Apple AirPods Pro 3, JLab Hear OTC
Product
Top Pick
Elehear Beyond Pro

Elehear Beyond Pro

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Rexton Reach

Rexton Reach

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Sennheiser All-Day Clear

Sennheiser All-Day Clear

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Jabra Enhance Select M Series

Jabra Enhance Select M Series

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Apple AirPods Pro 3

Apple AirPods Pro 3

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JLab Hear OTC

JLab Hear OTC

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Our Rating4.2/54.6/54.6/5N/A4.1/53.9/5
VerdictMost Affordable OTC Hearing AidMost Affordable Prescription Hearing AidMost Affordable Top Rated OTC Hearing AidMost Affordable 7-Day-a-Week Remote CareMost Affordable Self-Fitting OTC EarbudMost Affordable Preset Earbud
Price$649$1,600$1,000$1,695$199$100
Hands-Free CallingYesYesYesYesYesYes
RechargeableYesYesYesYesYesYes
iPhone StreamingYesYesYesYesYesYes
Android StreamingYesYesYesYesYesYes
TelecoilNoYesNoNoNoNo

Prices and availability are subject to change. We independently review each item we recommend and appreciate your trust and support. When you buy through our links, we may earn a commission.

This article explores the more-affordable hearing aid options offered by both the traditional medical-model manufacturers and the alternative products currently available.

Note that for the hearing aids, we provide you with the “official price” of the devices at this writing, but most are perpetually “on sale,” and shopping around online can often get you a better bargain. You should also be aware that we’ve calculated prescriptive hearing aids based on value (performance vs. price) in a separate article.

Most Affordable: Elehear Beyond Pro

For its price, the Elehear Beyond Pro is the most affordable hearing aid on this list, even though it isn't the best performing, nor the cheapest. The Beyond Pro performs impressively well in noisy environments (2.5/5), on par with many prescription hearing aids, including Costco's Rexton Reach and the much pricier Widex Moment. While it also delivers good performance for speech-in-quiet (3.3/5), the previous Elehear Beyond model actually performs better in quiet (4.3/5), and it's even more affordable.

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Score
4.2
Elehear Beyond Pro
From $649$629per pair

The Elehear Beyond Pro is a self-fitting OTC receiver-in-canal (RIC) hearing aid with above-average OTC speech scores, 24-hour battery, and Bluetooth streaming plus hands-free calling for iOS and Android. Free remote audiologist care is included, though only on weekdays.

Expert Review

The Beyond Pro features audio streaming and hands-free calling via Bluetooth with both iOS and Android devices. It offers an extended frequency range of up to 8,500 Hz, with 24 kHz studio-grade sound fidelity and a new music mode designed to preserve the richness of vocals and the sharpness of high-frequency instruments. The Beyond Pro’s battery will last you for up to 24 hours per charge and a full charge takes as little as 1.5 hours.

Unlike many other hearing aids, Elehear offers free remote care for both the Beyond Pro and the Beyond. Elehear’s licensed audiologists can also program the Beyond Pro using the results of a professional hearing test. However, remote care is only available from Monday through Friday.

Note that both the Beyond and Beyond Pro have an Ingress Protection () rating of IPX5, meaning their dust resistance is unknown and they are protected against water jets from any angle—but they are not waterproof. If you need hearing aids that are more resistant to water, the Rexton Reach, Jabra Enhance Select M3, or the Sennheiser All-Day Clear are a better choice as they all carry an IP68 rating.

Most Affordable Prescription Option: Rexton Reach

At $1,600 per pair, the Rexton Reach R-Li T is one of the most affordable prescription (Rx) hearing aids. It made our list not only because it’s an affordable hearing aid, but also because it punches above its weight when it comes to performance and features.

Score
4.6
Rexton Reach

The Rexton Reach R-Li T is a RIC prescription hearing aid available at Costco, HearUSA, and some private clinics. It features multi-track speech processing, a 39-hour battery, Bluetooth LE Audio, iOS and Android streaming, hands-free calling, and a telecoil.

Expert Review

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In the HearAdvisor lab, the Rexton Reach R-Li T 80 achieved a SoundScore of 4.5/5 and a SoundGrade of A. Rexton’s technology can focus on multiple voices and selectively amplify their volume above background noise, even as speakers move around. Its professionally-tuned speech-in-noise score of 2.5/5 is above the prescription category average, outperforming the tested ReSound Vivia microRIE 7. Higher prices do not guarantee better results, but Rexton does not lead the lab in noise performance.

The rechargeable receiver-in-canal Rexton Reach hearing aid has a battery life of up to 39 hours per charge, supports Bluetooth LE with wireless audio streaming and hands-free calling from compatible iOS and Android devices, it’s -ready and features a .

You can find Rexton Reach hearing aids, including the R-Li T model, at Costco, Hear.com, and in independent practices of the HearUSA / HearCANADA, and Helix networks.

Costco now advertises a Reach R Plus bundle starting at $1,599.99 per pair. Confirm the model with your local center; the lab results above apply to the R-Li T 80.

Best Rated OTC: Sennheiser All-Day Clear

The Sennheiser All-Day Clear is an device built on prescription hearing aid technology by Sonova, the largest hearing aid manufacturer in the world. It has the highest HearingTracker Score among the OTC picks on this page and is also included in our OTC hearing aid guide. Looking at its HearingTracker Score, it ties with the Rexton Reach (4.6/5) at roughly half the price. What’s more, depending on where you live, you may even be able to get in-clinic care for your All-Day Clear; more on this below.

Score
4.6
Sennheiser All-Day Clear
From $1,000$950per pair

A strong OTC choice if you value comfortable all-day wear, clear speech in quiet, and dependable Bluetooth streaming and hands-free calls. At $999.95 per pair before promotions, its limited fitting controls, basic charger, and weaker performance in noisy places are the main reasons to compare alternatives.

Expert Review

In the HearAdvisor lab, the All-Day Clear earned an overall SoundGrade of A, with a professionally tuned speech-in-quiet score of 4.0/5, above the average. Its speech-in-noise score is lower, at 1.9/5, though still a touch above the category average, making it a stronger fit for calmer settings, like one-on-one conversations, rather than for loud restaurants or crowds.

The All-Day Clear is a self-fitting receiver-in-canal () hearing aid. Using Sennheiser’s All-Day Clear app, you build a personalized “Sound Profile” by rating speech samples, and the device then automatically adjusts between “Conversation in Quiet” and “Conversation in Noise” modes, with a 3-band equalizer for manual tweaks. For an extra $250, you can add Sennheiser’s In-Clinic Care Package. The package includes in-person visit to one of the company’s 500-plus authorized Hearing Care Professionals for a hearing test and fine-tuning of the device as well as an additional year of manufacturer's warranty. Availability varies by location, though, with some major metro areas listing only a single authorized provider, so it’s worth checking Sennheiser’s provider locator for your area and reaching out to them before counting on it.

The All-Day Clear streams audio and hands-free calls via Bluetooth to two devices at once (iOS 14+ or Android 8.0+), carries an IP68 rating for dust and water resistance, and its rechargeable battery lasts up to 24 hours per charge (according to the manufacturer), though the included charging case doesn’t hold a backup charge unless you add the optional Power Pack.

Best Support: Jabra Enhance Select M2

The Jabra Enhance Select M2 is a receiver-in-canal hearing aid. Its predecessor, the Enhance Select 300, was built on the same platform as the ReSound OMNIA, a well-regarded prescription product line from GN Hearing. The M2 introduces significant upgrades: It's self-fitting via Jabra's app, hands-free calling is now available on both iOS and Android, it uses Bluetooth with enabled, and it features upgraded speech clarity and noise reduction.

Jabra Enhance Select M Series
Most Affordable 7-Day-a-Week Remote Care: Jabra Enhance Select M Series
From $1,695per pair

The Jabra Enhance Select M2 is a self-fitting mid-level OTC hearing aid that comes with custom remote programming, 24-hour battery, hands-free calling for iOS and Android, Bluetooth streaming, Auracast, and three years of telehealth audiology support included.

Ideal for

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The Jabra Enhance Select M family was launched on August 18, 2026. We haven't had the opportunity to test the Jabra Enhance Select M2 in the lab, yet. We'll update this article as soon as we know how it performs in comparison to other affordable hearing aids.

What makes the M2 stand out on an affordability list is what comes with it. At $1,695, the price includes three years of telehealth audiology care: custom programming based on your , ongoing remote adjustments, video appointments, and 7-day-a-week access to Jabra’s audiology team. That level of professional involvement is unusual for an device and meaningfully closes the gap between self-fit and clinic-fit outcomes. The app is well-designed, mirroring the ReSound Smart 3D interface, and gives you direct control over volume, four listening programs, a noise filter, and a three-band equalizer.

Build quality is another area where the M2 earns its price. The IP68 rating puts it in the same durability class as prescription hearing aids, the rechargeable battery delivers 24 hours of use per charge, and the portable case holds three additional full charges.

One limitation worth noting: Response times from Jabra’s care team can be slow, with some users reporting waits of up to two weeks for app-based support requests. For buyers who are comfortable managing occasional delays and want meaningful professional oversight without setting foot in a clinic, the M2 is a well-supported option at the upper end of this list.

Best for iPhone Users: Apple AirPods Pro 3

The Apple AirPods Pro 3 offer surprising hearing benefits for what’s primarily a set of wireless earbuds. Equipped with everything you’d expect from quality earbuds, they also include an FDA-approved hearing aid mode via software.

Within Apple’s Health app, you can either take a built-in hearing test or enter the results from a third-party . Not only can the AirPods Pro 3 enhance streaming audio, they can also amplify external sounds and serve as hearing aids.

Score
4.1
Apple AirPods Pro 3

The Apple AirPods Pro 3 are wireless earbuds with FDA-approved hearing aid functionality via iOS. They support audiogram upload, in-app hearing testing, active noise cancellation, and offer up to 10 hours of battery life in hearing aid mode with IP57 durability.

Ideal for

Expert Review

At just under $250 per pair, they cost less than most picks here, and lab testing confirms they can genuinely help people with mild to moderate hearing loss. With one important caveat: Out of the box, they don’t perform particularly well as hearing aids. Tuning makes all the difference. With the volume increased and the brighter tone setting enabled, tuned speech-in-quiet scores jump from 1.0 to 2.3 out of 5, and speech in noise goes from 1.1 to 1.8. While speech-in-quiet trails other devices, tuned speech-in-noise is above the OTC category average.

Battery life tops out at 10 hours per charge in hearing aid mode, which makes them better suited to part-time or situational use than all-day wear. The IP57 rating offers reasonable water resistance but falls short of the IP68 standard found on most dedicated hearing aids. Fit can also be an issue — some users find the foam-infused ear tips uncomfortable during extended wear. And hearing aid settings are buried several menus deep inside iOS, with no dedicated app. Android users will need an iPhone to set up the hearing aid feature, and they won’t be able to adjust it from their phone. If you’re an iPhone user looking for the lowest possible entry point into better hearing, the AirPods Pro 3 are a legitimate option, just plan to spend time dialing in the settings.

The older Apple AirPods Pro 2 may cost less if you can find remaining stock. They top out at 8 hours per charge in transparency mode, only offer IP54 dust and moisture protection, and also offer hearing aid functionality. HearAdvisor now archives the Pro 2, and we have no current offer for it.

Best Preset Earbud Under $100: JLab HEAR OTC

Offered at less than $100, the JLab Hear is the least-expensive hearing aid listed in this review. Its HearAdvisor SoundScore is 3.5/5 (Grade B). Speech scores of 2.1/5 in quiet and 1.0/5 in noise are below the OTC category average, while music streaming is a strength at 4.6/5.

Score
3.9
JLab Hear OTC

Instant-fit OTC earbuds for mild to moderate hearing loss: four presets, iOS/Android streaming and hands-free calls, plus a 4.6/5 music-streaming score.

Expert Review

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For its price, JLab Hear features impressive technology, including rechargeability, iPhone and Android audio and call streaming, and good sound quality. We want to be clear that it doesn't match the performance of a high-end prescription or hearing aid, but hey, it's under $100, and in a pinch could at least serve as your backup or replacement hearing aid.

How We Picked the Most Affordable Hearing Aids

We considered hearing aids priced at $2,000 per pair or less, weighing price, features, care, and HearAdvisor lab results where available. Five of our six picks have published lab results; the Jabra Enhance Select M2 is untested and is included for its support package. HearingTracker Scores combine lab performance with hands-on assessments. Our category picks reflect different priorities, rather than a single score ranking or minimum speech-score cutoff.

How much do hearing aids cost in 2026?

We asked more than 1,100 consumers about their recent hearing aid purchase. We found that hearing aid costs have dropped dramatically since our last survey in 2018, with the average price falling 42% to $2,694 per pair. This shift is largely driven by affordable alternatives like over-the-counter () devices and Costco offerings. OTC hearing aids average just $502 per pair, with some budget options costing as little as $20, making them accessible to people with mild-to-moderate hearing loss who might otherwise go untreated. Costco has emerged as a value leader for prescription devices, offering advanced technology from major manufacturers like Philips, Jabra, Rexton, and Sennheiser at an average of $1,674 per pair.

These affordable options stand in stark contrast to traditional prescription hearing aids purchased through private clinics, which average $4,727 per pair without insurance. Premium brands like Phonak, Oticon, and Starkey typically range from $3,800 to $4,200 per pair at traditional providers. The price difference reflects Costco's volume purchasing power, lower overhead costs, and streamlined fitting process, while many devices reduce bundled service costs; some, including Jabra and Elehear, include remote hearing care.

However, price doesn't tell the whole story about outcomes. While traditional clinics and Costco show similar satisfaction rates (77-82%), budget OTC devices under $400 lag significantly, with only 48% of users satisfied. Higher-end OTC options with professional telehealth support, like Jabra Enhance models at around $1,700 per pair, perform much better, suggesting that both product quality and professional fitting support matter for successful outcomes, even in the affordable hearing aid market.

Why are hearing aids so expensive?

A standard medical-model hearing aid will set you back anywhere from several hundred dollars for a set of devices to over $4,000 per ear for a top-of-the-line prescription hearing aid. Hearing aids are expensive because you're paying for multiple things:

  1. The hardware
    Hearing care professionals order hearing aids through wholesale accounts and often pay $1,000-2,000 per device, depending on the technology level. Hearing aid manufacturers claim that the prices are this high due to the research and development that goes into creating the products.
  2. Network costs
    Distribution, including honoring warranties and returns-for-credit, as well as helping to train professionals on the use of their products, add to the device costs that manufacturers pass down to hearing clinics.
  3. Professional services
    Finally, you're paying for services, such as fitting your hearing aid and up to 5 years of free follow-up care. While most hearing aids come bundled with services, it is possible to find providers who will sell you follow-up services as an add-on when you purchase your hearing aids, and some others offer follow-up care on a pay-per-appointment basis.
Real-ear measurements (REMs) is a test that many audiologists perform to validate appropriate hearing aid amplification.
Real-ear measurements (REMs) is a test that many audiologists perform to validate appropriate hearing aid amplification.

Let’s not forget that modern hearing aids are more than just a battery-powered microphone with an amplifier. Recent advances in chip technology, artificial intelligence, and digital data processing have massively improved the sound quality these high-tech listening devices can achieve, especially for more severe hearing loss. On top of that, wireless technology, mobile apps, and new battery technology have taken convenience to the next level. Advanced features like this, as well as health options like tinnitus programs, further drive up the price.

Of course, hearing aid manufacturers benefit from progress in other fields. Still, considering their limited niche, their research and development cost per unit sold is enormous, compared to, for example, a set of consumer earbuds, where the market is so much larger. What’s more, with only a handful of manufacturers dominating the hearing aid market, it’s much less competitive than the markets for most consumer electronic devices.

Typical Pricing for Low- and High-Level Technology

Do some of the affordable options above seem too expensive for you? Here is an overview of what you can expect to pay for selected prescription models from leading hearing aid brands. These numbers are based on data provided to HearingTracker by hearing care professionals across the country.

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Some are older ranges: newer options include Oticon Reveal, Phonak Audéo EON, ReSound Sensia, Starkey Omega AI, and Widex Allure. The table does not quote those newer models.

Brand

Model (tech levels)

Price per device

Oticon

Intent (4 / 1)

$2,898 / $4,898

Phonak

Audéo Infinio Ultra (I30 / I90)

$2,498 / $4,598

ReSound

Vivia (4 / 9)

$2,798 / $3,798

Starkey

Edge AI (12 / 24)

$2,250 / $3,250

Signia

Pure C&G IX (3IX / 7IX)

$2,698 / $3,398

Widex

MOMENT (110 / 440)

$2,798 / $3,398

The six most popular global hearing aid brands and prices for selected product ranges, ranging from their lowest and highest technology levels. *Asterisks denote not enough data in HT's data base for an average price listing.

When buying hearing aids, you can almost cut your costs in half if you’re willing to settle for a lower technology level. Below, we show more ways how you can cut your costs substantially. But, in exchange, you may have to compromise on technology, features, and services.

Another reason we’re so acutely aware of the price of hearing aids is that, unlike many other medical aids and services, they’re typically not covered by health insurance. However, hearing aid coverage may be available to you through other avenues.

Best Options for Making Hearing Aids Affordable

Hearing aid prices aren’t regulated. While some hearing clinics may not be willing to slim down their margins, you may find better deals by shopping around. Ultimately, it comes down to finding the right care provider and product that meet your specific needs.

Check Your Insurance Coverage and Compare Prices

As noted above, while Medicare doesn’t cover hearing aids, many private health insurances do. Third-party care providers like Epic and TruHearing work with insurance companies to provide hearing care benefits to their members. If your insurance is among them, you could get a large portion of the cost covered.

If your insurance covers hearing aids, be sure to ask whether they will accept out-of-network care providers. If they do, you could reach out to different hearing clinics to compare prices. Often, hearing care clinics can offer you a better deal than your insurance’s third-party care provider.

Buy a Lower-End or Basic Technology Model From a Local Provider

Depending on your type of hearing loss, you may not need the most advanced technology level—or want to pay for it! For most hearing losses, a well-fitted basic hearing aid will give you all (or most) of the benefits of better hearing while not breaking the bank. In fact, a study by the late-great audiologist-researcher Robyn Cox, PhD, showed that a quality economy-level hearing aid could attain very similar outcomes to a premium-level hearing aid—if it’s fit by a professional who knows what they’re doing and uses clinical best practices.

Ask your hearing care provider if you really need the additional features of more advanced and expensive models. For example, will you stream audio from your phone to your hearing aids, do you need a tinnitus program, or would a rechargeable device really make your life that much easier? If the answer is no, you might do fine with a simpler model.

Because most hearing care practices now have to compete with the likes of Costco and Sam’s Club (see below), it’s becoming fairly common for them to offer hearing aids for around $1,500 a pair—if you insist on their lowest-technology level aid (and if that hearing aid is suitable for your hearing needs).

Pay for Services as You Go

Another way to reduce the upfront cost is to purchase hearing aids independently of additional services. Here’s a little-known fact about hearing healthcare (and much of healthcare in general): if you have a relatively simple problem that requires only a couple of office visits, you’ll still pay about the same as a person with a complex problem who requires double the number of visits. We can debate the merits or fairness of this, but in most hearing care practices, you’ll pay the same as everyone else for services—no matter how many appointments you require.

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Recognizing this, it’s becoming increasingly common for clinics to unbundle their prices, so you can purchase a hearing aid and pay separately for the services—such as a hearing test, real-ear measurement, device programming, orientation, replacement parts, and maintenance—as you go.

Depending on your situation, this may or may not save you money in the long run, but it could help reduce the initial purchase price. Some practices even offer different service packages based on hearing loss and needs. Moreover, if you’re not happy with the service you’re receiving or have to relocate, you’ll be able to switch providers more easily.

Alternatively, if unbundling is not an option, you could inquire how to finance your hearing aids. Just be careful to review the payment terms to ensure interest payments don’t balloon the overall cost excessively, and also make sure to pay off the hearing aids by the agreed-upon date(s) so you don’t incur extra interest charges.

Weigh the Merits of a Subscription Hearing Aid Plan

If you want to take the sting out of the initial hearing aid payment, you can also look into subscription hearing aids like Lyric and Audicus. Subscription terms differ. Lyric is sold through authorized providers on an annual subscription covering replacement devices and servicing, with in-person fitting. Audicus Premier uses monthly payments and includes remote care, supplies, repairs, and periodic device upgrades. Check setup fees, loss coverage, cancellation and buyout terms before comparing the total cost. Our article on subscription hearing aid and financing plans explains the tradeoffs.

Veterans Affairs (VA) Hearing Aid Care

If you’re eligible for healthcare, you might also qualify for its hearing aid care. Members can schedule an appointment to have their hearing evaluated. If the audiologist recommends a hearing aid, the VA will cover the hearing aid and all associated costs.

Unfortunately, not everyone with hearing loss automatically qualifies for coverage under the VA. The VHA Directive 1034, which governs the prescription and provision of hearing aids to veterans, refers to 38 CFR 17.149 in regard to which veterans are eligible for hearing aids.

To get VA healthcare, veterans first need to apply for eligibility. Start with the VA’s Form 10-10EZ, an application for health benefits. If the veteran is registered with the VA and receives healthcare services, they can make an appointment directly with a VA audiologist to determine their hearing status and the need for a hearing aid. For more information about obtaining a hearing aid from the VA, visit the VA Rehab and Prosthetics page.

Look Into Reputable Online Hearing Aid Retailers

There are a few trusted online retailers, like ZipHearing and Yes Hearing, that work with local clinics to offer fixed price hearing aid + service bundles. We know that ZipHearing works directly with reputable hearing aid manufacturers, which is important because some retailers sell “grey market” products that have dubious product warranties. The company also has a good reputation with the audiology community. Note: HearingTracker partners with ZipHearing and other national providers to offer discounted hearing aid prices to its visitors.

Consider Purchasing at Costco or Sam’s Club

Both Costco hearing aids and Sam’s Club hearing aids are dispensed by state-licensed hearing care professionals at a great price point. Here’s how these companies can sell hearing aids at such low prices:

  1. Being mass wholesale clubs, they enjoy huge volume discounts on their devices. Costco is one of the largest distributors of hearing aids in the United States and buys hearing aids in bulk, which brings down the price significantly; Sam’s Club Hearing Centers are now supported by NationsBenefits, replacing Lucid Hearing’s operational role.
  2. Both employ a shop-in-shop model, which minimizes overhead substantially vs. traditional brick-and-mortar offices/clinics.
  3. Both usually employ state-licensed hearing aid specialists, which are generally paid less (on average) than audiologists.

Costco and Sam’s Club hearing aids can be a great deal if the hearing aid center you visit is staffed with a skilled provider who adheres to best practices and isn’t over-taxed in terms of having available time to spend with existing clients. Given the latter, these stores may not be the best for people with more severe or complex hearing losses who require more professional time, counseling, accessories, etc.

At Costco, you can get brand-name hearing aids from Jabra, Philips, Rexton, and Sennheiser. Costco even mandates the use of real-ear measurements at all of its hearing centers. Additionally, because they sell hearing aids from global hearing aid manufacturers, you can get these aids reprogrammed and serviced at most hearing aid clinics (check compatibility with the provider you intend to use). Costco’s standard 3-year warranty covers repairs and replacements, as needed. During a 2-year loss-and-damage warranty period, you can even get one hearing aid per year replaced, free of cost.

Sam’s Club now offers hearing care through NationsBenefits. Its current program advertises prescription hearing aids from $1,399 per pair and options from $999 per pair, a 60-day trial, and three-year manufacturer warranty coverage. Confirm the exact model, services, and loss-and-damage terms with your local center. See our Sam’s Club guide for the transition from Lucid.

Earlier Lucid program: Our previous coverage listed about $1,299–$5,000 per pair, Bluetooth and rechargeable options, and extended care packages up to three years. Lucid Engage received a 2023 Expert Choice award. The former program offered $198 OTC programming and a prescription trade-in during a 90-day trial, with programming restricted to its network. These are historical terms, not current NationsBenefits offers; existing Lucid owners should confirm support and warranty arrangements.

Check Out the Better-Performing OTC Hearing Aids

Try searching for hearing aids on Amazon or your favorite search engine, and you’ll be flooded with options. To help you find the right OTC solution, we regularly update our selection of the best OTC hearing aids. You can also visit the HearAdvisor Leaderboard, select “OTC hearing aids” and view the ranking

Costco (above) and Sam's Club hearing aids are generally a good value but can come with their own unique drawbacks.
Costco (above) and Sam's Club hearing aids are generally a good value but can come with their own unique drawbacks.

Cheap hearing aid options NOT recommended: Don't get ripped off!

Not every affordable hearing device will meet guidelines. Many unscrupulous brands offer cheap hearing aids that promise relief but don’t actually work. Some companies market these devices as “FDA-approved” OTC hearing aids but are not technically OTCs. Unfortunately, the rarely takes action on these scofflaw companies.

In this video, Clifford "Dr. Cliff" Olson, AuD, provides an overview of what he views as the top-5 hearing aid scams: reselling cheap hearing aids from overseas, articles in the press that seem to favor a particular hearing device, fake hearing aid reviews, not honoring refunds during the trial period, and local hearing aid clinics that don't follow professional best practices.

Here are some tips to avoid getting scammed:

  • Watch out for aggressive marketing, unrealistic promises, short trial periods, and false claims. Another frequent red warning light is the lack of an address, contact information, or direct customer service support. As we mentioned, all hearing aids can malfunction; if yours breaks, you'll need a company that stands behind its products and gives you a solution. The Brattleboro Hearing Center breaks down other common hearing aid scams.
  • Don’t trust testimonials on the seller’s website. Instead, check the company’s Better Business Bureau (BBB) rating and any customer reviews or complaints posted to its BBB listing.
  • Read independent reviews. If you’re a member of Consumer Reports, review their hearing aid ratings.
  • Use the HearingTracker search engine to look up the product and company. We provide expert reviews on the best (and some not-so-good) hearing aids, implants, and hearables. In many cases, you can find the products on our Comparison Page, which allows you to listen and compare individual products lab-tested by HearAdvisor in several different listening environments.
  • Use our Hearing Loss Forum, an online community affiliated with HearingTracker, to search for firsthand experiences about the product(s) you're considering. Also consider becoming a member and helping others in your situation!
  • Beware of fake online reviews. They can be hard to spot, but sometimes you’ll notice dead giveaways, like the exact same wording showing up in multiple reviews or comments posted in quick succession with only a few newer comments.
  • Is it a new or generic brand? See whether you can find a white-label (unbranded) product version on sites like Alibaba or AliExpress, online marketplaces stocked by Chinese manufacturers. If you do, examine the price difference; that’s the scammer’s margin!
Dr. Cliff provides his viewpoint about the lawsuit filed against Nano hearing aids by the state of Vermont and points out the lax enforcement of hearing aid regulations by the FDA.

Ivory Hearing has debunked another cheap rechargeable hearing aid. Most online hearing aids follow a similar pattern: to promise the best hearing aids at an incredibly low price, supported by false claims and fake testimonials. Often, they also discredit hearing care professionals.

Recent Page Updates

July 21, 2026: The Lexie B3 Powered by Bose was removed because its parent company, LXE Hearing, is winding down U.S. operations.

  • Tina Sieber, PhD

    Tina Sieber, PhD

    Health Writer

    Tina Sieber is a technology journalist with over 10 years of experience and a PhD in Biochemistry. Following an episode of sudden one-sided hearing loss, she was diagnosed with a benign brain tumor in 2018. She has since started writing about hearing loss and reviewing hearing aids for major tech publications.

  • Brad Ingrao, AuD

    Brad Ingrao, AuD

    Doctor of Audiology

    Brad Ingrao, AuD is a Doctor of Audiology who grew up around hard-of-hearing people. He has been practicing clinical audiology since 1992. Known as an early adopter and supporter of disruptive technologies and practices, he is always on the lookout for ways to improve access to quality hearing care.

  • Abram Bailey, AuD

    Abram Bailey, AuD

    Founder and President

    Dr. Bailey is a leading expert on consumer technology in the audiology industry. He is a staunch advocate for patient-centered hearing care and audiological best practices, and welcomes any technological innovation that improves access to quality hearing outcomes. Dr. Bailey holds an Au.D. from Vanderbilt University Medical Center.