Directed Audio as an Enhanced Audiology Service Offering
...own in the beam. No hearing aids are required. See Figure 2 for a schematic display of the HSS system while in use at home.
Figure 2. The HyperSound System being used as part of a home audio experience.
Preliminary studies of HSS on a limited number of study participants indicate that the HSS may be a viable device for the hearing healthcare market, as one recent study showed that individuals with a range of hearing losses received significant improvement on a speech in noise task in the unaided condition when using HSS. Work is also underway examining how a directed audio device, like HSS, can be used as a gateway product to speed the journey for those who may transition into conventional hearing aids. Additionally, because the margins for the HSS system are substantial, it provides the practice with reasonably good revenue stream.
Directed audio, a new category of product, provides the profession with unprecedented opportunities to grow the market for our services by offering the mild to moderate segment of the market something of value, while simultaneously generating a new stream of revenue for practices. And, it does this without cannibalizing your existing hearing aid business. It’s truly a win-win scenario for those who embrace this new product category, however, it is likely hearing care professionals will need to update or modify some of their existing practices.
Given that such a high percentage of people affected by age-related hearing loss do not consider themselves candidates for traditional hearing aids6,7, it is imperative that we offer alternative treatment choices, such as directed audio solutions. Further, the use of patient decision tools and motivational interviewing techniques are needed to help educate patients on their treatment options in a more collaborative manner. Becoming better, more patient-centric communicators, in addition to offering a broader palate of treatment options, is sure to grow the market and improve patient outcomes.
To learn more go to Hyper Sound Hearing and enroll in the Innovators program.
Nash, SD et al (2013). Unmet hearing health care needs: The Beaver Dam Offspring study. American Journal of Public Health. 103, 6, 1134-1139.↵
Lin, F. et al (2011). Hearing loss prevalence and risk factors among older adults in the United States. J Gerontol A Biol Sci Med Sci. 66: 582-590.↵
Lin, F. et al (2011). Hearing loss prevalence in the United States. Arch Intern Med. 171.↵
Wallhagen, MI & Pettengill, E. (2008). Hearing impairment: Significant but underassessed in primary care settings. J Gerontol Nurs. 34: 36-42.
Chien, W. & Lin, F. (2012). Prevalence of hearing aid use among older adults in the United States. Archives of Internal Medicine. 172, 292-203.
Laplante-Levesque, A., Hickson, L., & Worrall, L. (2012a). What makes adults with hearing impairment take up hearing aids or communication programs and achieve successful outcomes? Ear and Hearing. 33, 79-93.
Laplante-Lévesque A., Knudsen L.V., Preminger J.E., Jones L., Nielsen C., et al. (2012b) Hearing help-seeking and rehabilitation: perspectives of adults with hearing impairment. Int. J. Audiol., 51, 93-102.
Brian Taylor, AuD is the senior director of clinical affairs for Turtle Beach. He is also the clinical audiology advisor for Fuel Medical Group, Camas, WA. He can be contacted at firstname.lastname@example.org...