Hear Well: 'Take 3 for Me Hearing Challenge' on World Hearing Day 2023

8 in 10 people who treat their hearing loss report life-changing results, according to MarkeTrak 2022. People can get started with "Take 3 for Me" online screener

In recognition of World Hearing Day on March 3, 2023, "The Take 3 for Me" initiative has been launched by the Hear Well campaign from the Hearing Industries Assn (HIA), Washington, DC. The “Take 3 for Me Hearing Challenge” is 3-step process and quick questionnaire for consumers to screen their hearing. It relies on the scientifically validated Hearing Handicap Inventory for the Elderly-Screening Version (HHIE-S).

The “Take 3 for Me Hearing Challenge” urges people to take 3 simple steps that could change their lives for the better:

  1. Click the link: www.hearing.org/hearing-screening/
  2. Take the quick online hearing screening.
  3. If prompted, schedule an appointment with a hearing professional to discuss your results and decide if a more comprehensive hearing exam is needed.
Hear Well Take 3 For Me Challenge Website

The Hear Well "Take 3 for Me" website.

“Hearing loss is widespread and often ignored, and the impact is frequently misunderstood. If you follow these three steps, you will be on a path to a lifetime of good hearing,” said HIA President Kate Carr in a press statement. “The results of this easy screening can lead you to a hearing professional who will help you determine if a more comprehensive exam is needed.”

The 10 questions used in the screening are derived from the HHIE-S which was originally developed by audiologists Barbara Weinstein, PhD, and Ira Ventry, PhD at Columbia University in the 1980s. The HHIE-S has been scientifically validated in many subsequent studies, with results indicating it is a highly useful tool for screening hearing loss. The HHIE-S has also been translated into many different languages for use worldwide.

Kate Carr Barbara Weinstein 2

HIA President Kate Carr and Barbara Weinstein, PhD, professor at the City University of New York (CUNY).

Facts about hearing loss

  1. Hearing loss can be a result of exposure to loud noise, illness, medications, aging or genetics.1
  2. Over 1.5 billion people globally2 and an estimated 38 million Americans have some degree of hearing loss and would benefit from a hearing aid.3
  3. In the U.S., 6% of adults aged 18 to 44, 14% between age 45 and 64, and 27% of those over 65 have difficulty hearing.4
  4. 8 in 10 who chose to treat their hearing loss report life-changing results and 91% of hearing aid owners say they are satisfied with their hearing professional.5


  1. Mayo Foundation for Medical Education and Research. Hearing loss: Symptoms and Causes. April 16, 2021. Available at: https://www.mayoclinic.org/diseases-conditions/hearing-loss/symptoms-causes/syc-20373072
  2. World Health Organization. (n.d.). Deafness and hearing loss. Available at: https://www.who.int/health-topics/hearing-loss#tab=tab_1
  3. "How Many People Have Hearing Loss in the United States?”, Johns Hopkins Cochlear Center for Hearing and Public Health. Available at: https://www.jhucochlearcenter.org/how-many-people-have-hearing-loss-unaited-states.html
  4. Madans JH, Weeks JD, Elgaddal N. Hearing difficulties among adults: United States, 2019. NCHS Data Brief, no 414. Hyattsville, MD: National Center for Health Statistics. 2021. Available at: https://stacks.cdc.gov/view/cdc/107540
  5. Powers TA, Carr K. MarkeTrak 2022: Navigating the changing landscape of hearing healthcare. Hearing Review. 2022;29(5):12-17. Available at: https://hearingreview.com/inside-hearing/research/marketrak-2022-navigating-the-changing-landscape-hearing-healthcare